Ready to compete for the $30k cash prizes? Apply now for How to Web Startup Spotlight

With few days left to apply for How to Web Startup Spotlight, it was about time to announce the $30k+ cash prizes that will be offered to the 4 winners of the deal-making program. Add these fantastic prizes to the unique development opportunities Startup Spotlight offers to all the startups accepted into the program: 1 on 1 meetings with potential business partners, media exposure, pitch practice sessions, hands-on advice on raising money & more.

Startup Spotlight: Scooterson

Forbes defined the Internet of Things (IoT) back in 2014 as “the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other). This includes everything from cellphones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of”. Since smartphone penetration is growing steadily, the founders of Scooterson thought about connecting a vehicle to an app.

Based on one of the founders’ previous experience with building drones, they created an intuitive electric kick scooter managed through a predictive app that registers riding patterns and adjusts energy consumption. The light electrical vehicle is seamlessly adapted to today’s urban life and uses a combination of mobile technology and big data to enhance riders’ experience, maximise energy efficiency and safety. Scooterson has no acceleration lever or gear shifter – it simply understands how fast to go by analysing the rider’s body moves.

Marketing Technologies, Tools and Tactics

The world is overwhelmed by data. So how do you make your data speak out and tell you the right things? MarTech is a hot area and one that startups are struggling to keep up with. In the talk he delivered last November on the main stage of How to Web Conference 2015, Travis Wright, Marketing Technologist, lays the foundations of the “Marketing Technology Stack” and teaches marketers how to look at MarTech what to focus on and how to choose what they need. Interested to find out which marketing technologies, tools and tactics you can use? Then read on!

Startup Spotlight: Woogie

Parenting is quite challenging when it comes to the increasingly fast evolution of technology that fascinates kids of all ages. How can you create a balance between tech and education without letting the latter overcome any other need? Woogie does just that. Wondering what is Woogie? Let’s see how everything started.

Woogie came to life when Bogdan came up with the idea that human and technological interaction should be more natural starting from an early age, especially since parents are so busy today (himself included) that it’s difficult to help their kids with homework. A creative solution came to mind!

10 Lessons Learned by a German Who Founded His Startup in Romania

Running a successful startup relies heavily on… happiness. At least that’s what Robert Knapp, Founder and CEO of CyberGhost VPN, has learnt as a serial entrepreneur who started his first venture at the age of 16, organizing punk rock concerts in the small German town he grew up in. He went on to grow the business to the point that he also organized festivals and one of the biggest open-air rock concerts in Germany. He was successful and he was passionate about his business. At the age of 19 or 20 years old, he already owned a large house and a Porsche. And yet, he found himself in a predicament: he wasn’t happy. He felt like something was missing.

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