Startups founders sometimes underestimate the importance of marketing in their development and growth strategy. But both PR & marketing are key factors for the overall success of your business. We talked with Anabela Luca, CEO of AdLemonade, to find out which are the most important startup marketing tips that founders should take to increase their performance. Check out the video below for some very useful startup marketing tips.
A manager has to deal with multiple responsibilities. Some of them are easy, while others, such as managing the team, motivating people, working with tight deadlines, can be tough even for those who have enough experience to tackle all this. But how do you prepare for such challenges? What’s the go-to strategy to build a proper startup/company culture? There’s for sure a long road to go and most of the times we have to learn by doing: however, Noel Pullen, Senior Director of Technology at Hootsuite, has shared with us some key insights learnt from his impressive experience.
After an amazing journey, How to Web Conference 2016 is a wrap and we are proud to introduce you the winners of this year’s edition of the deal-making program for emerging European tech startups. Without further adds: The Newsroom won the Best Startup Award, the Best Cybersecurity startup award went to LiveMon, MRise won the Best Startup Story award and Enty won the IXIA Innovation Award.
There is no exaggeration whatsoever in saying that out of all the interviews I’ve done lately Evan is the one person that has made me like him only by reading his answers. This is because of his view on life, because people are important to him (not just the product), and because he was able to give a very concrete definition of what he’s looking for as an investor. Add this to the fact that he likes Italy, we have that in common too.
Vitaly Golomb is a Silicon Valley-based investor, serial entrepreneur, keynote speaker, and acclaimed designer. He leads investments at HP Tech Ventures, the corporate venture arm of Silicon Valley’s original startup. Vitaly is also a contributing writer to TechCrunch and author of the upcoming book: Accelerated Startup – The New Business School.
Prior to joining HP Tech Ventures, Vitaly took three companies from idea to exit. One of them wasKeen Systems (Acquired by Aleyant), an award-winning e-commerce software company, the mastermind behind the award-winning “Print is Big” campaign. Vitaly was also the Executive Producer of the Startup AddVenture conference across seven countries.
Walker Colston is Senior Vice President, Support at Ixia and he is responsible for the quality of technical support and clients’ happiness. Part of IXIA’s team since 2003, Walker has over 30 years of experience in the IT&C industry and management. He has also worked for global companies ranked in Top Fortune 500, as well as for startups in the tech field.