The False Sense of Cyber Security in the IT Industry

In a world where Russia is believed to be a cyber threat to the US elections, Yahoo has supposedly aided US email surveillance by adapting their spam filter, Verizon’s CEO, who acquired Yahoo earlier this year, is “not that shocked” about their breach that exposed 500 million users, and social media is linked to the most young terrorists’ recruitment, according to CNBC – cyber security has become a top concern in the IT industry.

A guide to pitching investors for early-stage entrepreneurs

CREATING A SUCCESSFUL BUSINESS PITCH | A guide for early stage entrepreneurs |

| Some context / intro |

In latest years, the use of terms such as “business pitch”, “elevator pitch”, “investment pitch” have raised in popularity. Every tech pro or wanna be entrepreneur uses these phrases during their daily basis interactions, when they get in contact with investors, or when they’re attending events But what is a pitch, exactly?

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A business pitch is the delivery of a business and product strategy verbally by an entrepreneur or a startup team to investors, potential partners, potential customers, media or any other targeted audience.

Every time an entrepreneur is pitching an idea, product or technology, the aim is typically the same: to secure funding from investors or to close business partnerships. Nevertheless, it’s important to mention that a good business pitch is getting better if used not only in front of investors but in every business environments, networking events or industry conferences that occur on a daily basis, of course, adapted to each pitching occasion.

A business pitch can vary significantly in content and delivery if it is used for a public or private event.

A public pitch is targeted to a more diverse audience, most of the times in a context when multiple presentations are delivered. In such a context, the biggest enemy of the pitcher is not the previous or next pitch, but the overwhelming quantity of information that wants to get in the audience’s head.

That’s why public pitches focus more on the storytelling part, trying to engage with audience’s emotions and curiosity. You will still need numbers and facts, but the way you dress up the presentation becomes equally important. Remember also that the objective of a public pitch is not to get an investor or partner convinced but curious. Measure the success of your pitch by the number of relevant people who are reaching out to you after, or by the number of people you are approaching who already know who you are and what you do.”, says Bogdan Iordache, Investor and Program director of MVP Academy accelerator.

A private pitch, on the other hand, is different in many ways. Most of the time private pitches are targeted towards convincing an investor or partner that you should do business together. The presentation should be less focused on storytelling (you already have their attention) and more focused on business details. Get all your numbers and projections straight, know your market, competition, get ready to explain how you manage the risks associated with your go-to-market strategy and team enlargement.

Sometimes, public pitches are slammed for their lack of consistency because they do not provide all the relevant information. It is true that sometimes pitching events, be it demo days or contests, feel more like a pony show than a business event. But in the same time, remember that they serve a different purpose and should be judged with different measures.

It is important to understand from the very beginning of this guide that you need to tailor your pitch to the needs of each business opportunity you’re getting. Investors have specific interests about the team, business model or business strategy, while a potential business partner is interested in the business benefits and growth opportunity for his business.

A business pitch has various specifications an entrepreneur should care about when creating his presentation depending on the audience that he/she targets.

In this guide, we will explore in detail: 

  • how to develop an effective business pitch to attract the interest of investors
  • what is a pitch deck
  • some of the best structures to use.

Besides, you will access the knowledge and experience of some of the most successful entrepreneurs in our network that pitched in front of thousands of people and, eventually, secured investment as well.

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| The pitch deck |

Business plan pitches are, most of the time, presented with the aid of PowerPoint presentations, Keynote/Prezi presentations, demo videos or other tools that can help you deliver a broad description of your company, your team, your product, your overall business: this is what we often call the pitch deck. You can use the pitch deck for your face to face meetings with investors, during pitching events, for your online meetings or other business environments where you need to present your startup.

Regarding pitch decks, there are multiple templates available on the Internet. You can find some of them here, here, here and here. Still, from our experience of working with tech startups for 8 years now, we believe that more important than the template or even the content, is the structure of your pitch deck and how you prioritise your information.

As journalists start their articles with the most important information and leave the background details at the end, this principle also applies to your pitch deck structure.

To make it easier for you to understand, here’s what you should insert in every slide of your business presentation, your pitch deck:

The 7 Commandments of Startup Investment. Advice from Robert Neivert, Venture Partner at 500 Startups

I came up with the title of this article before I began writing it, which hardly ever happens. And I was so proud of it too, before I googled it and found an almost exact version – what were the odds? I’m taking it in stride though, since it was published in the Stanford Social Innovation Review. It’s pretty cool and it’s written from the investor’s standpoint, so if you’re an investor you can check it out here.

If you’re a startup founder however, keep reading because you’re going to get some grade A advice from Robert Neivert, Venture Partner at 500 Startups who specializes in B2B seed investments.

Connect with 1000+ tech professionals from 18 countries at How to Web Conference 2016

Ready, steady, start connecting! 1000+ European tech professionals from 18 countries, 50 of the best European tech startups, trusted mentors and experienced speakers will attend How to Web Conference on November 1 & 2 at the National Theatre of Bucharest. Don’t miss the chance to meet them and explore potential business opportunities! Plus, starting today you can use How to Web Meet, the official mobile app of the conference developed by our friends from mReady, to check out who else is coming and schedule meetings in advance. You only have access to How to Web Meet if you booked your ticket for How to Web. If you didn’t, hurry up! Early Bird tickets are only available by Monday, October 24th!

Fintech: The ‘Perfect Storm’ Brewing in the Market


Fintech, or “financial technology”, is taking the world by storm with disruptive solutions that advance IT infrastructure and change consumer behaviour. But it has actually been around for a long time, longer than you would think. Forbes pinpoints its beginning a few decades ago, in the 1950s, but the New York Times goes even further – a century further to be more exact. They place the invention of the first fintech device way back to 1865. Yes, you read that right. One thing is clear though, it’s a sector that has been evolving constantly ever since.

Meet the 50 tech startups that will attend How to Web Startup Spotlight 2016

50 outstanding tech startups from 11 European countries have been selected to attend How to Web Startup Spotlight 2016 and today we proudly get them introduced to you. The finalists develop products in fintech, gaming & entertainment, cybersecurity, SaaS, health, media and advertising, travel, education, HR, developer tools, e-commerce or retail and their applications stood out due to the market validation and traction they already have, the scalability of their products, the team fit, their experience, and more!

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