The Fine Line Between a Quick Draft and a Forgotten Brand
Building the product is only half the battle, getting someone to actually give a damn is where most launches stall out. Here, Dave Harland shares his three-step framework for trading corporate slop and algorithmic “breadrollery” for messaging that builds trust. Imagine this: you’ve built it, polished it and hit launch. AI helps you ship at… Read more »
Unlocking Product Delight: What Does It Really Take to Build Something That People Love?
As AI tools make software creation easier than ever, Dr. Nesrine Changuel shares why emotional delight remains the hardest, and most rewarding, part of building tech right. The clock is ticking ahead of this year’s edition of How to Web Conference, and in anticipation, we’ve put forward a challenge aimed directly at the builders operating… Read more »
The ABCs of OKRs
Objectives and key results (OKR) is a framework for defining and tracking goals and their outcomes. It was first introduced by Andy Grove, the “Father of OKRs”, during his tenure at Intel, and it is now used by many technology giants such as Google, Twitter, LinkedIn, and Spotify. The benefits of the objectives and key… Read more »
5 Questions with Bogdan Lucaciu (Adore Me): team management, growth and technology in the fashion industry
Bogdan Lucaciu has been an entrepreneur for his entire adult life, a journey that started back in 2003 at System & Network Solutions (SNS), a company specialized in programming and network administration. Five years later, Bogdan started a software development company, Sinapticode, as an SNS spin-off. In 2013, he merged Sinapticode into Adore Me, a… Read more »
5 Questions with Sean Ellis (Growth Hackers) about Growth Hacking – Part 2
Sean Ellis coined the term “Growth Hacking” and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today). Sean is also co-author of “Hacking Growth”, which has… Read more »
5 Questions with Razvan Todor (Bitdefender): product management, customer experience and developing your product
Razvan Todor works in product management for Bitdefender, but has a strong background in agile methodologies and roots in UI experience and design. He has over 10 years of experience in managing large, cross-functional, distributed teams. This autumn at How to Web, Razvan is going to show you how security products are designed and why… Read more »
The ABCs of Driving a Performing Team Culture
Research shows that companies with great team culture outperform their competitors. Why? Because having a healthy organizational culture makes employees happier, more productive, and less likely to leave. Team culture evolves over time. If left unchecked, it can become a negative force, and, when that happens, employee engagement and performance begin to suffer. But, with… Read more »
5 Questions with Sean Ellis (Growth Hackers) about Growth Hacking – Part 1
Sean Ellis coined the term “Growth Hacking” and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today). Sean is also co-author of “Hacking Growth”, which has… Read more »
5 Questions with Ovidiu Negrean (SocialBee): lessons learned, launching your product and product/market fit
After 10+ years of experience working in various companies, ranging from startups to Fortune 500 companies, while also having some entrepreneurial ventures in between, Ovidiu Negrean jumped full-time on the startup bandwagon with nugget (acquired) and he is now focused on SocialBee. Ovidiu developed the Alternative Startup Methodology that shifts the conventional startup model by… Read more »
The ABCs of B2B Sales
B2B sales have changed. Prospects are fed up with pushy sales reps and cold calls and emails. In the past, buyers had to approach the seller early in the sales process to research their purchase. Now, information is readily available, so by the time the buyer is reaching out to a sales rep, they are… Read more »
All your Questions for Sean Sheppard (GrowthX) about Product/Market Fit – Part 2
Sean Sheppard is a serial entrepreneur and the co-founder of GrowthX and GrowthX Academy, with 3 successful exits. He has successfully grown dozens of early-stage companies across a wide variety of products and markets. And he was recently named the #2 Online Sales Influencer and he is a contributor at The Huffington Post. He’s now… Read more »
The ABCs of Customer Success
Customer success leads to retention. Retention leads to revenue. By improving customer success rates, businesses are far more likely to see financial success. The essence of customer success is to work on customer retention to reduce customer churn. Churn occurs at every stage of the business. When companies work to reduce their customer churn rate,… Read more »
All your Questions for Sean Sheppard (GrowthX) about Product/Market Fit – Part 1
Sean Sheppard is a serial entrepreneur and the co-founder of GrowthX and GrowthX Academy, with 3 successful exits. He has successfully grown dozens of early-stage companies across a wide variety of products and markets. And he was recently named the #2 Online Sales Influencer and he is a contributor at The Huffington Post. He’s now… Read more »
The ABCs of Minimum Viable Product (MVP)
“The most common mistake startups make is to solve problems no one has.”(Paul Graham) Establishing a startup that scales is hard. 9 out of 10 startups fail. Out of those who fail, 42% fail way before they even get a chance to consider scaling. So, how can one overcome failure while searching for market viability?… Read more »