Getting the Right Product Research Without Breaking the Bank
User Research Hacks for Cash-Strapped Founders from Els Aerts At How To Web Conference, the discussions peak during the Q&A sessions, where real challenges meet practical expertise. This was especially true during the session with Els Aerts, which tackled some of the most pressing questions startup founders ask themselves: How do I conduct effective user… Read more »
Built to Stream, Designed to Lead – A Netflix Story at How to Web Conference
How Netflix Turns Product Design into Business Impact for 300M Users “We’re very user-centric, so we don’t wait till the last minute to think about our users. We think about our users first.” The room buzzed with energy as Fonz Morris, Design Lead at Netflix, delivered this hard truth that many companies still struggle to… Read more »
Product Positioning That Works
The Positioning Framework by April Dunford “Of all seven companies where we had exits, at the biggest one we had the least features. It was the crappiest product compared to the competition.” — April Dunford, a global positioning expert and author, cuts straight to a truth many founders miss: great products don’t sell themselves. Smart… Read more »
Demystifying AI: A Crash Course for Entrepreneurs with Zachary Gleicher
In the whirlwind world of tech, artificial intelligence is a term that gets thrown around a lot. But for many entrepreneurs, it can feel like a mysterious black box. What exactly is AI, and how can it be used to build better products? In his insightful talk at How to Web Conference 2023, Zachary Gleicher,… Read more »
Experiment Like a Scientist, Cultivate Growth Like a Gardener: Simple Strategies for Sustainable Success
Let’s face it, the world of growth can feel like a wild garden at times. You’re constantly nurturing ideas, testing approaches, and analyzing results – all in pursuit of that elusive growth blossom. But fear not, fearless cultivator! This post will equip you with the tools and strategies to navigate the exciting, and sometimes… Read more »
Finding the Perfect Fit: Shape Up and the Tools That Empower Your Team
Picture your development team in the trenches. They’re working on a critical project, the pressure is on, and deadlines are looming. A lot is going on, but there is one question that keeps coming up: Are we using the right tools? Traditional project management software often promotes a “one-size-fits-all” approach, promising to be the silver… Read more »
From Feature Factory to Visionary Leader: Why OKRs Matter in Product Roadmaps
There are a lot of different ways to run a respectable and profitable business, but there are limited ways to build a business that’s going to take off and really scale. In her How to Web Conference 2023 talk, product management guru Jana Bastow painted a clear picture of the dangers of a feature-driven approach to… Read more »