De-risking your next equity round with Orbit Capital
When we sat down with Radovan Nesrsta last year, we unpacked the mechanics of venture debt. We placed under the microscope how non-dilutive capital gives Central & Eastern Europe scaleups an alternative when traditional bank loans or equity rounds aren’t the right fit. Fast forward twelve months, and the conversation around growth financing has evolved…. Read more »
Building an investor-ready US entity from CEE: Tukel Accounting’s breakdown
Setting up a US presence is one of the highest-leverage moves a European scale-up can make, and one of the fastest ways to trip over unexpected tax, legal and operational wiretraps. Between Delaware flips, state-by-state payroll nexus and intercompany transfer pricing, expanding across the Atlantic demands much more than just a US bank account and… Read more »
The 20 early-stage startups stepping into the Spotlight 2026
Filtering hundreds of early-stage applications down to a tight group of 20 for Spotlight 2026 is equal parts privilege and reality check. It gives us a front-row seat to what Eastern Europe’s sharpest builders are actually getting their hands dirty with behind closed doors. And if last year’s Spotlight cohort was defined by the first… Read more »
Building for ROI: stop measuring time saved and start tracking the real AI impact
As generative tools lower the technical barrier to building, measuring true AI ROI has become the ultimate differentiator between products worth creating and those that are simply easy to generate. Sara Maldon (Make, Inflect) breaks down the trap of internal duplication, why “hours saved” is a phantom metric and how builders can measure the true… Read more »
The fast-track to global capital – what Spotlight 2026 means for CEE startups
Finding yourself in the right room for seed or pre-seed funding, securing face time with operators who have scaled global tech, and expanding beyond your home market usually means months of flights, cold emails and fragmented coffee meetings across Western tech hubs. Eastern Europe has by all means the capability, potential and drive to stand… Read more »
The six meta themes building How to Web Conference’s 2026 agenda
Speed alone no longer guarantees a win in modern tech. From navigating AI-driven “product slop” to building high-leverage micro-teams, these six core pillars define the real-world dilemmas driving the How to Web Conference 2026 agenda. The initial dust has settled around the AI gold rush, leaving the tech industry at a fascinating crossroads. We are… Read more »
Powering the AI Era: How PPC Is Engineering the Grid of Tomorrow
Far from a passing trend, artificial intelligence (AI) has rapidly proved itself as a load-bearing pylon in power engineering. Like the rest of the continent, Southeastern Europe is currently racing toward clean energy targets and massive digital transformation. At the center of this transformation is the grid itself, where managing operations now requires processing vast… Read more »
The Product Shift: How Eastern Europe Moved from “Building for Others” to “Building the Future”
For decades, Eastern Europe has been more of an executing force for the large scale tech companies, known for talented workers and high-performing engineering teams. Now, there’s a clear shift in the regional tech ecosystem towards product led-companies that transforms the area into an innovation hub. Far from being just a change in business model,… Read more »
From Ghent to Bucharest and Global: How Showpad Builds Revenue Enablement with AI
At How to Web, we pay close attention to companies that scale globally without losing their product core. Showpad is one of those stories. Founded in Ghent in 2011, Showpad grew from a focused product idea into a global revenue enablement platform used by some of the world’s largest enterprises. Along the way, it expanded… Read more »
From Coder to CTO: Izabel Jelenić on Building Croatia’s First Unicorn and Leading 800 Engineers
From a modest startup on the Adriatic coast to a global cloud communications powerhouse and Croatia’s first unicorn, Infobip‘s journey has been extraordinary. Izabel Jelenić, the company’s co-founder and Chief Technology Officer, stands at its technical heart. Under his leadership, Infobip has built sprawling infrastructure that includes 61 data centers, 40,000 virtual machines, and over… Read more »
The Leap of Tech #10: When Gelato Meets Data Intelligence and the Founder Wears Both Hats
The 10th edition of the Leap of Tech wasn’t your usual tech meetup. It had flavor, literally and metaphorically. Set inside the cozy Anagram Brewery, the meet-up felt more like a fireside conversation than a panel. And for the first time, the spotlight was on a woman serial entrepreneur: Adnana Popa, the driving force behind… Read more »
The Leap of Tech #9: Two CTOs Reveal What Really Scales Companies
At the Leap of Tech #9, we brought together Mihai Vinaga, Co-Founder & CTO at Veridion, and Florin Bombeanu, CTO at Flip.ro. Two technical leaders who built their companies beyond outsourcing. Two different personalities who discovered the same hard truth: building great tech requires stepping outside the codebase. The meet-up featured Lucian Popovici (Founder of… Read more »