How to Web Conference returns on October 1-2 with learning, networking and growth opportunities
Attendees can find out the secrets from $1B+ global tech companies to European viral apps Bucharest, June 3, 2025 – On October 1-2, How to Web Conference returns with a new edition, turning Bucharest into a regional hub for technology and entrepreneurship. Over the course of two days, experts, visionary leaders, strategic investors, founders, professionals,… Read more »
The Leap of Tech #4: Classic SEO Is Dead. Here’s What Comes After
Welcome to the New Era of Digital Visibility The fourth edition of Leap of Tech took place on June 18 and brought together digital leaders, marketers, and founders to tackle one of the most urgent shifts in the online space: how the rise of AI and social search is changing the rules of brand building… Read more »
How to Web Conference returns on October 1-2 with learning, networking and growth opportunities
Attendees can find out the secrets from $1B+ global tech companies to European viral apps Bucharest, June 3, 2025 – On October 1-2, How to Web Conference returns with a new edition, turning Bucharest into a regional hub for technology and entrepreneurship. Over the course of two days, experts, visionary leaders, strategic investors, founders, professionals,… Read more »
The Leap of Tech #3: From Hungry Wolves to Lazy Cats and Back
Why the Product Mindset Needs a Wake-Up Call Leap of Tech is a private meetup series where IT professionals come together to explore the shift from outsourcing to product building. Each session is anchored by a founder’s real-world experience, sparking honest, practical conversations that drive collective learning. Held at FlowX.AI’s headquarters, the third Leap of… Read more »
The Dependency Death Trap: When Microservices Save You
For engineering teams drowning in dependencies and legacy systems, microservices offer a lifeline—but only if you understand when and how to use them. Sander Hoogendoorn, CTO of iBOOD.com, learned this through rebuilding complex systems at an insurance company and an e-commerce platform. His experiences reveal practical insights about microservices beyond theoretical frameworks and conference presentations…. Read more »
Europe’s Goldmine: 13 Tech Conferences To Attend in 2025
The European tech scene is exploding. While Silicon Valley makes headlines, Europe quietly builds the infrastructure, talent, and innovation networks that will define the next decade. From Romania’s rising tech capital to London’s financial technology prowess, European tech conferences 2025 offer something Silicon Valley can’t: authentic community, practical insights, and real connections that convert into… Read more »
Mind Over Pixels: How AI Redefines the Future of UX
CTRL + ALT + DESIGN. Rethinking UX with Artificial Intelligence What does it mean to design in the age of intelligence? As AI technologies reshape our tools, our workflows, and even our values, designers are facing a wave of new questions: What is AI? How do we work with it—not just technically, but thoughtfully? How… Read more »
10 Must-Try Activities at Tech Conferences
Maximize your time, sharpen your skills, and build real connections at your next tech event Tech conferences aren’t just back—they’re thriving. There’s energy in the air, ideas being exchanged over half-sipped coffees, and a certain serendipity that can’t be scheduled on Zoom. You might have joined for the keynotes, the cool tech, or just to… Read more »
Stop Confusing Your Customers and Fix Your Messaging
Why Customers Don’t Understand Your Product “Good copy can’t fix bad messaging.” This blunt truth, from messaging consultant Diane Wiredu, hits at the heart of why so many B2B websites underperform. It’s not that your headlines are too boring or that your CTA buttons aren’t orange enough. It’s that your product messaging doesn’t land. In… Read more »
The Leap of Tech #2: Romanian Tech Ditches Outsourcing for Ownership
Leap of Tech is a series of private meetups where IT professionals gather to discuss the transition from outsourcing to product building. Each event features a successful founder whose experience forms the foundation for an interactive dialogue that benefits everyone involved. The second meet-up featured Lucian Popovici (Founder of Bridging Gaps & Engineering Director at… Read more »
Why Your Brand’s Story Is Worth More Than Your Code
Brand Building Tips From Tilo Bonow “If I were down to my last dollar, I’d spend it on public relations.” – That’s what Bill Gates, one of the most successful tech entrepreneurs of all time, said about the value of brand building. Why? Because in the cut-throat world of technology and innovation, your story might… Read more »
Getting the Right Product Research Without Breaking the Bank
User Research Hacks for Cash-Strapped Founders from Els Aerts At How To Web Conference, the discussions peak during the Q&A sessions, where real challenges meet practical expertise. This was especially true during the session with Els Aerts, which tackled some of the most pressing questions startup founders ask themselves: How do I conduct effective user… Read more »
The Leap of Tech #1: A New Chapter for Romania’s Innovation Ecosystem
This is a story in the making: what got IT here won’t get us there From the academic and military applications in the early ’70s to the first signs of the emerging private IT sector in the ’90s and the glorious outsourcing era of the 2000s, which produced homegrown tech companies like Bitdefender, UiPath, FintechOS,… Read more »
Built to Stream, Designed to Lead – A Netflix Story at How to Web Conference
How Netflix Turns Product Design into Business Impact for 300M Users “We’re very user-centric, so we don’t wait till the last minute to think about our users. We think about our users first.” The room buzzed with energy as Fonz Morris, Design Lead at Netflix, delivered this hard truth that many companies still struggle to… Read more »