Building for ROI: stop measuring time saved and start tracking the real AI impact
As generative tools lower the technical barrier to building, measuring true AI ROI has become the ultimate differentiator between products worth creating and those that are simply easy to generate. Sara Maldon (Make, Inflect) breaks down the trap of internal duplication, why “hours saved” is a phantom metric and how builders can measure the true… Read more »
Powering the AI Era: How PPC Is Engineering the Grid of Tomorrow
Far from a passing trend, artificial intelligence (AI) has rapidly proved itself as a load-bearing pylon in power engineering. Like the rest of the continent, Southeastern Europe is currently racing toward clean energy targets and massive digital transformation. At the center of this transformation is the grid itself, where managing operations now requires processing vast… Read more »
Building for ROI: stop measuring time saved and start tracking the real AI impact
As generative tools lower the technical barrier to building, measuring true AI ROI has become the ultimate differentiator between products worth creating and those that are simply easy to generate. Sara Maldon (Make, Inflect) breaks down the trap of internal duplication, why “hours saved” is a phantom metric and how builders can measure the true… Read more »
Unlocking product delight: what does it really take to build something that people love?
As AI tools make software creation easier than ever, Dr. Nesrine Changuel shares why emotional delight remains the hardest, and most rewarding, part of building tech right. The clock is ticking ahead of this year’s edition of How to Web Conference, and in anticipation, we’ve put forward a challenge aimed directly at the builders operating… Read more »
The fast-track to global capital – what Spotlight 2026 means for CEE startups
Finding yourself in the right room for seed or pre-seed funding, securing face time with operators who have scaled global tech, and expanding beyond your home market usually means months of flights, cold emails and fragmented coffee meetings across Western tech hubs. Eastern Europe has by all means the capability, potential and drive to stand… Read more »
The six meta themes building How to Web Conference’s 2026 agenda
Speed alone no longer guarantees a win in modern tech. From navigating AI-driven “product slop” to building high-leverage micro-teams, these six core pillars define the real-world dilemmas driving the How to Web Conference 2026 agenda. The initial dust has settled around the AI gold rush, leaving the tech industry at a fascinating crossroads. We are… Read more »
Build what sticks: the fine line between a quick draft and a forgotten brand
Building the product is only half the battle, getting someone to actually give a damn is where most launches stall out. Here, Dave Harland shares his three-step framework for trading corporate slop and algorithmic “breadrollery” for messaging that builds trust. Imagine this: you’ve built it, polished it and hit launch. AI helps you ship at… Read more »
Showpad joined How to Web Conference to showcase its culture in Romania, attract talent, and give back to the community
ABOUT SHOWPAD Showpad is a global AI-native Revenue Effectiveness & Enablement Platform with Belgian roots and a strong engineering and product presence in Romania. When reaching out to How to Web, they had just opened a development center in Romania, as part of their effort to grow and establish a local team. THE CHALLENGE When… Read more »
What will you build when you can build anything? – How to Web Conference 2026
Eastern Europe’s leading startup and technology conference returns with the theme “What will you build when you can build anything?” and opens the conversation about the future of AI, Europe’s role in the new era of technology, and growth strategies for companies building global products. How to Web Conference returns to Bucharest between October 6… Read more »
AI Yesterday, Today, and Tomorrow: How MCP Transformed the Hype Into Real Value
Artificial Intelligence has been part of our lives for quite some time now, and the enthusiasm seems to only get bigger. For the past few years, AI integration promises to rewrite every rule of business, especially in the tech landscape. But while the technological progress is remarkable, it is important to understand where AI integration… Read more »
The Product Shift: How Eastern Europe Moved from “Building for Others” to “Building the Future”
For decades, Eastern Europe has been more of an executing force for the large scale tech companies, known for talented workers and high-performing engineering teams. Now, there’s a clear shift in the regional tech ecosystem towards product led-companies that transforms the area into an innovation hub. Far from being just a change in business model,… Read more »
BrightCap Ventures Found Their All-in-one Event For CEE, And They Keep Coming Back
ABOUT BRIGHTCAP VENTURES BrightCap Ventures backs global founders built on local engineering talent across Central and Eastern Europe. Their second fund operates under the European Investment Fund’s Bulgarian and Romanian mandate, together with restriction-free private capital (40% of the fund), which means the regional ecosystem isn’t just relevant to them. It’s core to their strategy…. Read more »
From Ghent to Bucharest and Global: How Showpad Builds Revenue Enablement with AI
At How to Web, we pay close attention to companies that scale globally without losing their product core. Showpad is one of those stories. Founded in Ghent in 2011, Showpad grew from a focused product idea into a global revenue enablement platform used by some of the world’s largest enterprises. Along the way, it expanded… Read more »
The Road to Spotlight: 20 Startups That Made It into the Semifinals
Hundreds of startups applied between May and September. Twenty made it through the selection process. You’re about to meet the founders who built these early stage tech solutions and earned their spot in Eastern Europe’s premier startup competition. What is Spotlight? Spotlight is the leading How to Web Conference’s matchmaking program and competition for the… Read more »