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Last days of early bird tickets

Event

Agenda

  • All topics
  • Empty
  • Product
  • Growth
  • Team
  • Founders
  • Disruption
  • Break
  • Pre-Event
  • Day one
  • Day two
  • Post-Event

29 October - GROWTH HACKING FRAMEWORK WORKSHOP

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    GROWTH HACKING FRAMEWORK WORKSHOP

    SEAN ELLIS | Founder @ GROWTH HACKERS

    Who is Sean Ellis
    Sean Ellis coined the term "Growth Hacking" and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today). Sean is also co-author of "Hacking Growth", which has been translated into 16 languages, and founder of GrowthHackers.com. He is an experienced entrepreneur and founded Qualaroo (a customer insight company with clients such as Uber, Intuit, Starbucks, Amazon) and served as CEO until its acquisition by a private equity firm. Today Sean helps companies around the globe accelerate customer and revenue growth through workshops, keynote presentations and select advising roles. His work has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, TechCrunch and on MSNBC.

    Who and why should attend
    Growth Hacking is about accelerating sustainable business growth through rapid experimentation in product development, marketing and user experience. Sean’s Breakout Growth Workshop will help you and your cross-functional team of 2 to 5 people apply growth hacking directly to your business. The workshop is intended for companies that have achieved product/market fit, ranging from startups to later stage corporates whose growth is often restricted by entrenched functional silos and legacy execution habits. While most businesses want to replicate the growth hacking approach used by Silicon Valley’s fastest growing startups, many teams struggle to implement it in their own organization. A limited number of companies are included in each workshop so Sean can provide hands-on help to your team to overcome the typical challenges of Growth Hacking. His insights are based on lessons he has learned applying Growth Hacking in the early days of many well-known startups and helping to drive growth transformation at successful enterprises like Microsoft and eBay.

    Location: Crowne Plaza Bucharest

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    Growth

29 October - PRODUCT/MARKET FIT WORKSHOP

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    PRODUCT/MARKET FIT WORKSHOP

    SEAN SHEPPARD | Founder @ Growthx & Growthx Academy

    Who is Sean Sheppard
    Sean is a Founding Partner of GrowthX. Sean has over 20 years of experience bringing new products to market, including as a five-times sales founder. Sean’s deep expertise has been codified into a proprietary market acceleration program and entrepreneurial sales training curriculum.

    In addition to helping dozens of startups find product-market fit and predictable revenue models, Sean helps global multinationals to identify new applications for their existing technology portfolio, bring new products to market with profitable business models, and organize and train self-managing early product-stage sales and marketing teams. Sean’s successful corporate advisory track record includes work for Bridgestone, Canon, Faurecia, and Clariant.

    Sean is a globally recognized sales and marketing thought leader. He was named as One of the Top Sales Influencers You Should Be Following On Social Media, as well as Top 20 Inside Sales Influencers. Sean is a former professional golfer, PGA certified golf instructor, and an active mentor, advisor and guest lecturer at global startup accelerators, innovation conferences, and colleges and universities including Galvanize, Alchemist, GSVLabs and the London Business School.

    Who and why should attend
    The MXP Workshop is a single-day hands-on interactive workshop that teaches the comprehensive, step-by-step market development framework that GrowthX has successfully used to help 100s of startup founders and corporate innovators around to world bring new products to market and build highly profitable and scalable businesses.

    Each unit of the market development framework is explored in detail and is complimented with collaborative discussions and hands-on learning exercises for participants to apply the learnings to their startup with direct feedback.

    Participants leave the MXP Workshop with knowledge of the practical steps they need to take to find product-market fit and the confidence to execute.

    Location: TechHub Bucharest

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    Growth

Startups Stage - Pre Event

Q&A Stage - Pre Event

Build & Scale Stage

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    Registration

    Break

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    Keynote: How the World’s Fastest-Growing Startups are Achieving Breakout Success

    SEAN ELLIS| Founder @ GROWTH HACKERS

    Growth hacking is helping startups disrupt some of the most powerful businesses on the planet. It is about accelerating sustainable business growth through rapid experimentation in product development, marketing, and user experience. While most businesses want to replicate the growth hacking approach used by Silicon Valley’s fastest-growing startups, many teams struggle to implement it in their own organizations. Sean Ellis coined the term growth hacking after using it to drive breakout growth at Dropbox, Eventbrite, and LogMeIn and has helped hundreds of cross-functional teams around the world apply it directly to their businesses. In this presentation, Sean will share the key advantages of this approach, how you should analyze and understand your overall growth engine and how to align your team around a scientific process for improving performance across all elements of your growth engine. He’ll provide several new examples from today’s breakout growth startups and give you actionable steps for getting started with growth hacking or taking your existing growth hacking efforts to the next level.

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    Growth

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    Keynote: Everything breaks at hyperspeed - and what each of us can learn from it

    LUCIANA LIXANDRU | Partner @ Accel

    Companies growing at hyper-speed such as UiPath or Deliveroo have extraordinary growth pains, up to the point when everything seems to break. Yet, a few important principles help such companies go further. In her keynote, Luciana explores the fundamental elements that make companies, products and teams successful.

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    Growth

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    Break

    Break

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    Talk: How to Grow A Startup - The Foolproof Formula for Finding Product-Market Fit

    SEAN SHEPPARD | Founder @ Growthx & Growthx Academy

    In today's marketplace it is easier to start a company than it is to grow one. Sean will walk you through the foolproof formula for finding product-market fit used to find the truth about where your product fits in a market, create a functional learning organization out of the team pursuing that truth and determine if predictable, profitable revenue is possible at scale.

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    Growth

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    Talk: Humans before Spiders - the lost art of meaningful content

    DAVE COLLINS | SEO & Content Marketing @ SOFTWARE PROMOTIONS

    The web is being filled with pointless content that reinforce the sub-mediocrity norms. Yet taking a stand against this brain pollution is surprisingly easy. In this talk Dave will show you a simple strategy that's good for your visitors, good for business and great for feeding Google's spiders. 100% practical, actionable and organic!

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    Growth

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    Talk: Prevent Subscription Revenue Leakage

    LAURENTIU GHENCIU | Vice President Sales @ 2Checkout

    Acquisition is now just the beginning of the customer’s relationship with your brand. Each stage that follows it — activation, up-sell and cross-sell, upgrades, renewals and retention — represents a distinct moment that impacts revenue. Most companies miss the complex links between the stages that make up the Subscription Commerce Lifecycle. While each stage presents an opportunity for revenue uplift, it can just as easily end in leakage and lost revenue. This session aims to highlight some of the most successful strategies that help subscription based businesses to seamlessly monetize revenue moments while proactively minimizing revenue leakage. Screen reader support enabled.

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    Disruption

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    Lunch break

    Break

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    Talk: Running experiments. How to move from failure to failure to your biggest success.

    DAN TOMA | Founder @ OUTCOME

    No idea survives first customer contact like no military plan services first contact with the enemy. So working on your idea should start with testing the most critical assumptions first. Join this interactive session to learn how you can perform business experiments like a scientists. Follow the various examples Dan's going to bring to learn how to kill your ideas early before the market gets to kill them later.

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    Product

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    Talk: What gets measured gets managed. Let's do it right

    UDIT BATRA | Product Owner @ BOOKING.COM

    Using the right data to inform a product strategy is a make-or-break for companies. We’ll talk about using metrics to close the feedback loop on a strategy, tying in different datasets into a coherent story, and using proxies when scaling up in a data-scarce environment. We’ll cover how to execute effectively on data-driven product strategies, and what to watch out for. How things come together when it’s done right, and how they go hilariously wrong when you miss an angle. The goal is to - through this talk - arm you with the knowledge of how to make data-driven decisions… about data!

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    Product

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    Fireside: How good products and teams look in day one

    CARLOS ESPINAL | Managing Partner @ SEEDCAMP & Vlad Andriescu (interviewer)

    In his investment career, Carlos has had the chance to meet thousands of teams, but has picked some of the best to invest in them such as UiPath, Revolut, Transferwise and many others. We discuss with Carlos what are the signs he looks for in identifying the best teams and products in the early stages, and what are the most common flaws that are turning hard work into bad results.

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    Team

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    Break

    Break

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    Talk: Data Driven Decisions meets Psychology

    GUIDO JANSEN | Customer Experience Optimisation Specialist @ VAIMO

    Growth

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    Talk: Building a data based culture

    MARCIN GRODZISKI | Chief Product Officer @ SOTRENDER

    Culture is what binds people together. It defines who we are as a group and which direction we’re going. Since we’re building products and businesses it is important that culture doesn’t only give us a warm and fuzzy feeling by being a part of something but also that it drives us towards a real impact. Data can describe our baseline, speed and direction, as well as resolve debates faster, which is why a data based culture is the winning strategy for products and teams that build them.

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    Product

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    Growth Strategies to Design Successful Products

    PAOLO ERTREO | Product Designer @ DROPBOX

    Building new products or features can be characterized by a great amount of ambiguity and a high risk of failure. Paolo, a product designer who focuses on Growth at Dropbox, will share methods for reducing ambiguity, minimizing risk and validating hypotheses to expedite learning and unlock business opportunity at scale

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    Product

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    Networking Drinks

    Break

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    Empty

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    Event Official Party

    Break

Focus Stage

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    Registration

    Break

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    Empty

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    Break

    Break

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    Talk: Sell →Service → Scale

    OVIDIU NEGREAN | Co-Founder @ SOCIALBEE

    Most entrepreneurs fail to build a successful business because they start at the end. And it’s an end they envision — not necessarily what the market wants or needs. It’s not their fault. It’s how popular culture, silicon valley (the series), and entrepreneur magazines headlines teach us. I will show how in order to drastically improve your chances to success you have to first Sell the results so you can get real-life validation, then Service the customer to really understand the problem and to tweak your offering, and only then Scale the business, once you know your efforts won’t be in vain.

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    Product

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    Talk: User Story Mapping - theory and practice

    MONICA OBOGEANU | Startups Program Manager @ ORANGE

    Product

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    Decentralised Change Management in Tech Teams

    BOGDAN LUCACIU | Chief Technology Officer @ ADORE ME

    Rapid, sustainable and effective change is a strong need in many growing startups. With fast scaling comes a need of fast adaptation to new realities. Teams may be stuck in habits that worked well in the past but are not serving the new context.

    The talk will go through some frameworks you can use to introduce new habits and practices in autonomous teams. Frameworks are not silver bullets, but they serve us well at Adore Me, helping us execute complex changes across our development teams (e.g. move to microservices, introducing devops practices, introducing new product management practices).

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    Team

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    Lunch break

    Break

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    Panel: From Est to West - how the best founders scale their compaines globally

    ENIS HULLI & JAG SINGH & JON BRADFORD & ONDREJ BARTOS & IVAN BREZAK BRKAN

    Founders

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    Key Features of Technology Contracts

    KIT BURDEN | Global Co-Head of Technology Sector and Partner @ DLA Piper
    ANA MARIA ANDRONIC | Head of Intellectual Property and Technology @ DLA Piper Romania

    Founders

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    Get your pitch together

    RAUL POPA | CEO & Data Scientist @ TYPINGDNA

    Lessons learned from pitching over 100 investors across EU and US, and raising over $1.5M from 20+ angel investors and VCs while going through 3 intensive startup accelerators and building breakthrough AI based technology.

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    Founders

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    Break

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    Growing Globally: How to build a top sales engine

    GEORGIOS GATOS | VP of Growth @ WORKABLE

    Companies who are looking to scale globally and establish themselves across multiple borders must build the best sales teams internationally - and quickly.

    How do you get started and what does success look like?

    In this presentation, you'll learn:

    - Creating a predictable and repeatable, yet personalized sales process

    - The considerations and challenges you must overcome when building a sales team

    - Innovative methods and tools for hiring, training and organising the best sales talent across different countries

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    Growth

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    Empty

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    Networking Drinks

    Break

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    How to Web Disruptors Report

    Disruption

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    Event Official Party

    Break

Startups Stage

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    Registration

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    Empty

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    Break

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    Talk: New Practice or why Best Practice and Lean is insufficient in the age of AI

    BENT DALAGER | Equity Partner @ KPMG

    Disruption

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    Talk: An intrapreneur’s story of leading and failing at disruptive innovation

    HANNAH KEARTHLAND | Innovation Consultant @ ex-Cancer Research UK

    “Disruption” is a buzzword across many companies and industries. As Director of Innovation at the UK’s largest fundraising charity (> £600m income per year) I was responsible for establishing the organisation’s response to disruption of the UK charity sector. I established a disruptive innovation unit led by three co-founders. They took an experimental test-and-learn approach to develop and evolve an operating model for disruptive innovation by working on real problems and developing real in-market solutions with target customers. Despite receiving hugely positive feedback about our approach from across the charity sector and the innovation space, the project was stopped after a year. I will share our story and our learnings.

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    Disruption

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    Is Innovation The Sparkle Of Enlightenment?

    ENSAR BAVRK & OGNEN LAZIC

    In the last years we have supported large organizations and startups into pursuing their ideas by eliminating the numerous obstacles and impediments of conventional software development processes. Every digital and nondigital organization are in the space of innovating trough some kind of digital product or process; moreover, most of the nondigital organization at a certain moment are envolved to the point where the only way to continue with growing is to innovate, usually, only space left for innovation is to utilize digitalization. However, an enormous challenge is to provoke innovation. Most of the innovative processes and products are created from dozens of ideas and collective thoughts rather than the single moment of the enlightenment, we will share how we effectively provoke those thoughts and ideas furthermore how effectively we validate them while avoiding sinking in them.

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    Disruption

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    Lunch break

    Break

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    Pitching: Automation CEE Awards - Kick-off + Startups Pitching

    The Startup Stage hosts the StartUp Automation Award Pitches, part of the Automation First CEE Awards. Come and meet some of the most exicting B2B automation software business in the CEE region, competing to win money, mentorship, sales and marketing exposure, and technical support for 12 months. Join us for the Startup pitches (including Q&A between them and jury).

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    Founders

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    Pitching: Automation CEE Awards - Startups Pitching

    The Startup Stage hosts the StartUp Automation Award Pitches, part of the Automation CEE Awards. Come and meet some of the most exicting B2B automation software business in the CEE region, competing to win money, mentorship, sales and marketing exposure, and technical support for 12 months. Join us for the Startup pitches (including Q&A between them and jury).

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    Founders

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    Pitching: Automation CEE Awards - Startups Pitching

    The Startup Stage hosts the StartUp Automation Award Pitches, part of the Automation CEE Awards. Come and meet some of the most exicting B2B automation software business in the CEE region, competing to win money, mentorship, sales and marketing exposure, and technical support for 12 months. Join us for the Startup pitches (including Q&A between them and jury).

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    Founders

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    Break

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    Pitches: Automation CEE Awards - Scale-up Pitching

    The Startup Stage hosts the StartUp Automation Award Pitches, part of the Automation CEE Awards. Come and meet some of the most exicting B2B automation software business in the CEE region, competing to win money, mentorship, sales and marketing exposure, and technical support for 12 months. Join us for the Scale-up pitches (including Q&A between them and jury).

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    Founders

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    Pitches: Automation CEE Awards - Scale-up Pitching

    The Startup Stage hosts the StartUp Automation Award Pitches, part of the Automation CEE Awards. Come and meet some of the most exicting B2B automation software business in the CEE region, competing to win money, mentorship, sales and marketing exposure, and technical support for 12 months. Join us for the Scale-up pitches (including Q&A between them and jury).

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    Founders

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    Automation CEE Awards: Awards and Closing speeches

    Announcing the StartUp Automation Award and ScaleUp Automation awards.

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    Founders

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    Networking Drinks

    Break

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    Empty

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    Event Official Party

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Q&A Stage

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    Registration

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    Empty

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    Break

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    Empty

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    Lunch break

    Break

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    Sean Ellis Q & A

    SEAN ELLIS Founder @ GROWTH HACKERS

    Growth

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    Empty

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    Dan Toma Q & A

    DAN TOMA | Founder @ OUTCOME

    Product

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    Break

    Break

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    Empty

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    Empty

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    Empty

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    Networking Drinks

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    Empty

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    Event Official Party

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Build & Scale Stage

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    Registration

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    Positioning in Crowded Markets - How to Make Any Offering Obviously Awesome

    APRIL DUNFORD | Positioning Expert, Author and CEO @ AMBIENT STRATEGY

    We operate in markets that are insanely crowded, and struggle to reach customers that are overwhelmed with choices. Positioning is more important than ever yet most companies fail to strategically choose a market position for their products.

    In this talk, I will show you how to assess your own positioning and what to do if it's weak.
    I will walk you through a process for positioning around your strengths and how to strategically choose a market context that makes those strengths obvious to customers.

    Lastly, I will show a series of examples of startups that unlocked rapid revenue growth through a strategic shift in positioning.

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    Growth

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    Jobs-To-Be-Done & the Power of Why – Understanding Why People Hire (and fire) Your Product

    BOB MOESTA | Founder, President & CEO @ RE-WIRED GROUP

    Innovation – new and better products, services and markets – is the real growth engine for most companies, big and small.
    But despite all their resources, sophisticated processes, expansive consumer research and deep expertise, most companies end up managing innovation like it is simply a game of luck.

    Bob Moesta challenges audiences to not settle for probabilities; innovators must discover why the customer wants the product in the first place, as well as what kind of product would be better at accomplishing the intended task.

    Moesta gives organizations of all types – from B2B and B2C companies to non-profits and the public sector – a broad overview of the Jobs theory and its power to transform organizations into innovation leaders. He brings the concept to life with real examples and case studies from across industries.

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    Product

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    Break

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    Simplicity Is Not Simple

    DAVE HOGUE | UX Design Lead @ GOOGLE

    Products may be or become complicated for many reasons, and teams are often asked to make them “simpler and better.” How do we identify when and why something is complicated, and how can we make it simpler?

    David will talk about methods to make products and experiences simpler, some of the considerations and decisions we may face when tackling complication, and look at some examples of products that made themselves simpler without sacrificing features and functionality.

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    Product

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    Talk: The Product Habit

    VLADIMIR OANE | Founder & CEO @ DEEPSTASH

    Courage. We need more of it. Good Products are more about courage than genius - they stand for something. They are miss-understood at first. Genius is only apparent in retrospect. Product Building is a Habit, the same way that anything is. Releasing early is allows you to benchmark your starting position. People are complex and you can not predict behaviour. Our first plane bared little resemblance to a modern Boeing - it looked more like a hipster toy, so start with it and make smart decisions.

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    Product

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    Talk: How to Build a Startup Team

    ALAN CLAYTON | Chairman @ Alan Clayton Associates

    Research by CB Insights, Forbes and others, shows that 25-30% of startups fail because of "people issues" - wrong team; poor culture etc, compared to only 10% that fail because they run out of money. My role at SOSV is to arm founders with tools and frameworks to help them build collaborative, creative and committed teams. In this session you will learn how the likes of Microsoft, NASA & MIT build successful teams; how to appreciate the diversity of mindsets that is essential in a great team; and why most founders never end up running their own companies. We have done this for over 800 startups at SOSV's global accelerators, in China, USA, Europe.

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    Team

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    Lunch break

    Break

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    SaaS Actionable Metrics (AARRR): Tracking The SaaS Metrics That Matter Most

    TREVOR HATFIELD | CEO and Founder @ INTURACT

    Whether you are just starting your business or working on scaling, growing your customer base is essential to the success of any SaaS business. One of the most important places to start is by tracking the SaaS metrics that matter most.   The simplest and most effective model for this is called Actionable Metrics or AARRR. In this presentation you'll discover an easy method of tracking SaaS actionable metrics.

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    Growth

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    Growth Hacking + Sales

    VALENTIN RADU | CEO and Founder @ OMNICONVERT

    Growth

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    Talk: The Product-Community Loop: Discovery, Validation, Growth

    Chris Massey | Product lead @ Mind of the Product

    Product success is measured in numbers, but it's driven by humans - both inside & outside your company. By finding and engaging with your community on their own terms, you'll gain richer insights to build a better product, and empower a legion of advocates to help you scale & grow. With clear examples, straightforward frameworks & careful planning, your product evolution and growth can be super-charged.

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    Growth

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    Break

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    Final: Startup Spotlight Pitches

    Startup Spotlight Pitches

    The best 6 Startup Spotlight finalists are pitching and answering questions in front of the jury, mentors and audience. Come and see some of the most exciting new startups from CEE!

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    Founders

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    Keynote: Becoming a Problem Solver

    MICHAEL PERRY | Product Positioning Expert & Author @ SHOPIFY

    How do you build a successful company? Identify a problem and solve it. But all too often founders become obsessed with their solution and lose sight of the problem. In his talk, Michael Perry will discuss how being product obsessed can be a recipe for failure. In this very open and honest session, Michael will share how his early experiences led to this breakthrough realisation, resulting in his founding and selling his own successful company. He'll share how, since selling that company to Shopifyand joining them in 2016, they have achieved record growth by maintaining their focus on the problem over the solution.

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    Product

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    STARTUP SPOTLIGHT AWARDS

    Break

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    GOODBYE

    Break

Focus Stage

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    Registration

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    Break

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    Fireside: From 0 to 100+ employees in 2 years - growing FintechOS

    TEODOR BLIDARUS | CEO and Founder @ FINTECHOS & Simon Mcdermott | (interviewer)

    An experienced founder, Teodor Blidarus has stepped on the gas pedal since the 1st day of founding FintechOS. 2 years later, FintechOS has raised over EUR 2m in venture capital and employees over 100 people. Teodor shares his failures and successes, and the next steps for his company.

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    Founders

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    Panel: Venture capital in Romania: too little or too much?

    Dan Mihaescu & Cristi Munteanu & Marius Ghenea & Mehmed Atici & Matthieu Demolin (moderator)

    Bucharest venture capital is thriving with funds of over EUR 200m fresly raised. How is the matching offer - are there enough great companies to invest in?

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    Founders

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    How We Built Salesflare's Product And Sales Experience Together With Our Customers

    JEROEN CORTHOUT | Founder & CEO @ SALESFLARE

    If you're looking to build and sell a product that customers love, join this talk for a step-by-step walkthrough of Salesflare's fails, wins and learnings on the way to becoming one of the highest rated and most popular CRMs for small businesses.

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    Founders

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    Lunch Break

    Break

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    Talk: Software vs. Hardware product management: Not another boring tale of comparison

    RALUCA PANTIRU | Product Manager @ FITBIT

    There are considerable differences between building software and hardware products. Nevertheless there are few pure hardware products. Truly amazing hardware products are accompanied by great software, merging together to form the devices we love and use daily.   Raluca will talk about differences and similarities in the development of software and hardware products and how careful execution of many ideas bring to life those few magical products we end up using and loving.

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    Product

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    Bridging the Gap Between R&D and UX

    RAZVAN TODOR | Director & Product Manager @ BITDEFENDER

    It's almost a paradox, from a marketeer's standpoint, how a product with no GUI and everything available just from the command line has a higher adoption rate than a product with similar functionality and a ton of money invested into UX.

    It’s also a paradox, this time from a core R&D point of view, how a product with seemingly light functionality but great UX sells undeniably better than a much more technically valuable product.

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    Product

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    Building Teams

    IRINA SCARLAT | Head of Growth - CEE @ REVOLUT

    Team

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    Break

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    Empty

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    GOODBYE

    Break

Startups Stage

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    Registration

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    Empty

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    Break

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    Pitches: Startup Spotlight pitches #1 - #3

    Startup Spotlight pitches #1 - #3

    The first 10 Startup Spotlight finalists are pitching and answering questions in front of the jury, mentors and audience. Come and see some of the most exciting new startups from CEE!

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    Founders

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    Pitches: Startup Spotlight pitches #4 - #6

    Pitches: Startup Spotlight pitches #4 - #6

    The first 10 Startup Spotlight finalists are pitching and answering questions in front of the jury, mentors and audience. Come and see some of the most exciting new startups from CEE!

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    Founders

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    Pitches: Startup Spotlight pitches #7 - #10

    Startup Spotlight pitches #7 - #10

    The first 10 Startup Spotlight finalists are pitching and answering questions in front of the jury, mentors and audience. Come and see some of the most exciting new startups from CEE!

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    Founders

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    Lunch Break

    Break

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    Pitches: Startup Spotlight pitches #11 - #13

    The last 10 Startup Spotlight finalists are pitching and answering questions in front of the jury, mentors and audience. Come and see some of the most exciting new startups from CEE!

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    Founders

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    Pitches: Startup Spotlight pitches #14 - #16

    The last 10 Startup Spotlight finalists are pitching and answering questions in front of the jury, mentors and audience. Come and see some of the most exciting new startups from CEE!

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    Founders

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    Pitches: Startup Spotlight pitches #17 - #20

    The last 10 Startup Spotlight finalists are pitching and answering questions in front of the jury, mentors and audience. Come and see some of the most exciting new startups from CEE!

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    Founders

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    Break

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    Empty

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    GOODBYE

    Break

Q&A Stage

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    Registration

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    Break

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    Bob Moesta Q&A

    BOB MOESTA | Founder | President & CEO @ RE-WIRED GROUP

    Product

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    Lunch Break

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    Dave Hogue Q&A

    DAVE HOGUE | UX Design Lead @ GOOGLE

    Product

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    GOODBYE

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1 November - JOBS-TO-BE-DONE WORKSHOP

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    JOBS-TO-BE-DONE WORKSHOP

    BOB MOESTA | Founder, President & CEO @ RE-WIRED GROUP

    Who is Bob Moesta
    Among the principal architects of the Jobs to be Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Moesta has continued to develop, advance and apply the innovation framework to everyday business challenges. Currently president & co-founder of The ReWired Group, a Detroit, Mich., Innovation consultancy & incubator, he is also a fellow at the Christensen Institute.

    Specialties: "Jobs-to-be-Done" (JTBD), Innovation Management, New Product Development, User Interface Design, Experience Design, Robust Design, Business Model Design, Portfolio Management, Product Line Architecture, Sales, Marketing, Competitive Strategy, Marketing Research, Branding, Start-ups, Sales Management, Design of Experiments, Data architecture, Data Analysis, Time Management.

    Who and why should attend
    The Workshop will help you discover why your customers choose (or don’t choose) your products and services and what to do about it. Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta helps make it more predictable and successful.

    This Workshop is based on over 30 years of research and practice by The Re-Wired Group and Bob Moesta, creator of over 3000 successful innovations. Bob combines a systems view of product development with a deep understanding of the progress customers want to make in their lives, to help you shift from hit-or-miss innovation efforts to successful product development.

    Location: Crowne Plaza Bucharest

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    Product

Focus Stage - Post Event

Pullman Hotel | Room 1 - 1 November

Q&A Stage - Post Event