Build something real: Former product lead at Meta AI on why physical AI is valuable but demands unglamorous repetition

AI made everyone an idea person – it didn’t make everyone a builder. Here, Avinav Pashine breaks down why the gap between a flashy demo and a resilient product is widening, how agents earn human trust and why physical AI refuses to behave like a benchmark. AI has simplified the initial prototyping quest. It hasn’t… Read more »

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De-risking your next equity round with Orbit Capital

When we sat down with Radovan Nesrsta last year, we unpacked the mechanics of venture debt. We placed under the microscope how non-dilutive capital gives Central & Eastern Europe scaleups an alternative when traditional bank loans or equity rounds aren’t the right fit. Fast forward twelve months, and the conversation around growth financing has evolved…. Read more »

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Building an investor-ready US entity from CEE: Tukel Accounting’s breakdown

Setting up a US presence is one of the highest-leverage moves a European scale-up can make, and one of the fastest ways to trip over unexpected tax, legal and operational wiretraps. Between Delaware flips, state-by-state payroll nexus and intercompany transfer pricing, expanding across the Atlantic demands much more than just a US bank account and… Read more »

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Stop prototyping, start solving: OpenAI’s Teodora Musatoiu on taking AI features into production

Building with AI has never been easier. Building something that works reliably at scale? That’s where the actual conversation starts. Here, OpenAI’s Teodora Mușatoiu breaks down why slow models are usually an architectural flaw, how to build meaningful evals and what it takes to ship software that actually holds up in production. As AI tools… Read more »

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Unlocking product delight: what does it really take to build something that people love?

As AI tools make software creation easier than ever, Dr. Nesrine Changuel shares why emotional delight remains the hardest, and most rewarding, part of building tech right. The clock is ticking ahead of this year’s edition of How to Web Conference, and in anticipation, we’ve put forward a challenge aimed directly at the builders operating… Read more »

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Building for ROI: stop measuring time saved and start tracking the real AI impact

As generative tools lower the technical barrier to building, measuring true AI ROI has become the ultimate differentiator between products worth creating and those that are simply easy to generate. Sara Maldon (Make, Inflect) breaks down the trap of internal duplication, why “hours saved” is a phantom metric and how builders can measure the true… Read more »

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Build what sticks: the fine line between a quick draft and a forgotten brand

Building the product is only half the battle, getting someone to actually give a damn is where most launches stall out. Here, Dave Harland shares his three-step framework for trading corporate slop and algorithmic “breadrollery” for messaging that builds trust. Imagine this: you’ve built it, polished it and hit launch. AI helps you ship at… Read more »

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Powering the AI Era: How PPC Is Engineering the Grid of Tomorrow

Far from a passing trend, artificial intelligence (AI) has rapidly proved itself as a load-bearing pylon in power engineering. Like the rest of the continent, Southeastern Europe is currently racing toward clean energy targets and massive digital transformation. At the center of this transformation is the grid itself, where managing operations now requires processing vast… Read more »

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BrightCap Ventures Found Their All-in-one Event For CEE, And They Keep Coming Back

ABOUT BRIGHTCAP VENTURES BrightCap Ventures backs global founders built on local engineering talent across Central and Eastern Europe. Their second fund operates under the European Investment Fund’s Bulgarian and Romanian mandate, together with restriction-free private capital (40% of the fund), which means the regional ecosystem isn’t just relevant to them. It’s core to their strategy…. Read more »

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The Smart Money Move: Radovan Nesrsta on Why Venture Debt Is Reshaping CEE Startup Financing

When Radovan Nesrsta launched Orbit Capital six years ago, venture debt was virtually unheard of in Central and Eastern Europe. Local banks were focused on hard collateral, equity was expensive, and young scaleups had few financing alternatives. Today, Orbit Capital has grown into the region’s pioneering venture debt provider, backing ambitious founders with non-dilutive growth… Read more »

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Rewriting the Rules: Rando Rannus on Secondary Markets and the New Era of Startup Liquidity

The European startup ecosystem is maturing rapidly, but with longer paths to exit comes a critical challenge: liquidity. While founders, early employees, and angel investors wait years for traditional exits, a new breed of investor is stepping in to bridge the gap. Rando Rannus, General Partner at Siena Secondary Fund, has built his career around… Read more »

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Spotlight on Veridion: Redefining the Future of Company Intelligence

We are lucky to witness innovation being born with so many avant-garde startups that go through our Spotlight program and competition. Veridion is one of our Spotlight Alumni, and also one of the startups that encompasses the very essence of what we call #builder at How to Web. Veridion is the startup that started as… Read more »

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