Maximize your time, sharpen your skills, and build real connections at your next tech event Tech conferences aren’t just back—they’re thriving. There’s energy in the air, ideas being exchanged over half-sipped coffees, and a certain serendipity that can’t be scheduled on Zoom. You might have joined for the keynotes, the cool tech, or just to… Read more »

Why Customers Don’t Understand Your Product “Good copy can’t fix bad messaging.” This blunt truth, from messaging consultant Diane Wiredu, hits at the heart of why so many B2B websites underperform. It’s not that your headlines are too boring or that your CTA buttons aren’t orange enough. It’s that your product messaging doesn’t land. In… Read more »

Leap of Tech is a series of private meetups where IT professionals gather to discuss the transition from outsourcing to product building. Each event features a successful founder whose experience forms the foundation for an interactive dialogue that benefits everyone involved. The second meet-up featured Lucian Popovici (Founder of Bridging Gaps & Engineering Director at… Read more »

Brand Building Tips From Tilo Bonow  “If I were down to my last dollar, I’d spend it on public relations.” – That’s what Bill Gates, one of the most successful tech entrepreneurs of all time, said about the value of brand building. Why? Because in the cut-throat world of technology and innovation, your story might… Read more »

User Research Hacks for Cash-Strapped Founders from Els Aerts  At How To Web Conference, the discussions peak during the Q&A sessions, where real challenges meet practical expertise. This was especially true during the session with Els Aerts, which tackled some of the most pressing questions startup founders ask themselves: How do I conduct effective user… Read more »

This is a story in the making: what got IT here won’t get us there From the academic and military applications in the early ’70s to the first signs of the emerging private IT sector in the ’90s  and the glorious outsourcing era of the 2000s, which produced homegrown tech companies like Bitdefender, UiPath, FintechOS,… Read more »

How Netflix Turns Product Design into Business Impact for 300M Users “We’re very user-centric, so we don’t wait till the last minute to think about our users. We think about our users first.” The room buzzed with energy as Fonz Morris, Design Lead at Netflix, delivered this hard truth that many companies still struggle to… Read more »

The Positioning Framework by April Dunford “Of all seven companies where we had exits, at the biggest one we had the least features. It was the crappiest product compared to the competition.” — April Dunford, a global positioning expert and author, cuts straight to a truth many founders miss: great products don’t sell themselves. Smart… Read more »

Applied learning from Stripe’s approach The wall between engineering and product isn’t just an organizational challenge—it’s costing you innovation, speed, and market advantage. So, companies have to enable their engineers to think like product leaders and product managers to understand technical constraints if they want to win the race to market. This is just one… Read more »

These startups are currently seeking funding and resources to expand into new markets. Their combined revenue currently stands at approximately €10 million. From February 24th to 27th, 2025, the founders of these selected startups will participate in an accelerator program in Milan, Italy, where they will have the opportunity to network with investors and mentors… Read more »

The Tech Builders are the ones fast-forwarding the future with their vision and skills. At the latest gathering organized by How to Web and Showpad, technology leaders and innovators came together to share experiences and insights about building successful tech companies in Romania. The gathering brought together engineers, CTOs, product managers, and entrepreneurs to explore… Read more »

Exclusive event on the 27th of November, in Bucharest. Apply now to join:  https://bit.ly/48NOkIx Bucharest, November 20th – UPGRADE 100 and How to Web are organizing a meetup in Bucharest on the 27th of  November, bringing together ambitious founders from the Romanian startup ecosystem, international investors, product experts, tech engineers, and thought leaders. The event… Read more »