Stop Confusing Your Customers and Fix Your Messaging Why Customers Don’t Understand Your Product “Good copy can’t fix bad messaging.” This blunt truth, from messaging consultant Diane Wiredu, hits at the heart of why so many B2B websites underperform. It’s not that your headlines are too boring or that your CTA buttons aren’t orange enough…. Read more »
Why Your Brand’s Story Is Worth More Than Your Code
Brand Building Tips From Tilo Bonow “If I were down to my last dollar, I’d spend it on public relations.” – That’s what Bill Gates, one of the most successful tech entrepreneurs of all time, said about the value of brand building. Why? Because in the cut-throat world of technology and innovation, your story might… Read more »
Getting the Right Product Research Without Breaking the Bank
User Research Hacks for Cash-Strapped Founders from Els Aerts At How To Web Conference, the discussions peak during the Q&A sessions, where real challenges meet practical expertise. This was especially true during the session with Els Aerts, which tackled some of the most pressing questions startup founders ask themselves: How do I conduct effective user… Read more »
Product Positioning That Works—with April Dunford, Global Positioning Expert
The Positioning Framework by April Dunford “Of all seven companies where we had exits, at the biggest one we had the least features. It was the crappiest product compared to the competition.” — April Dunford, a global positioning expert and author, cuts straight to a truth many founders miss: great products don’t sell themselves. Smart… Read more »
ROI with Purpose: Driving Results with Value-Driven Marketing
As the tech industry continues to evolve, scaling a startup requires more than just innovative products—it demands a deep understanding of strategic marketing that aligns with growth objectives. For startups in Eastern Europe looking to break into global markets, having the right marketing partner can make all the difference. STOICA, one of the supporting partners… Read more »
Experiment Like a Scientist, Cultivate Growth Like a Gardener: Simple Strategies for Sustainable Success
Let’s face it, the world of growth can feel like a wild garden at times. You’re constantly nurturing ideas, testing approaches, and analyzing results – all in pursuit of that elusive growth blossom. But fear not, fearless cultivator! This post will equip you with the tools and strategies to navigate the exciting, and sometimes… Read more »