Getting the Right Product Research Without Breaking the Bank
User Research Hacks for Cash-Strapped Founders from Els Aerts At How To Web Conference, the discussions peak during the Q&A sessions, where real challenges meet practical expertise. This was especially true during the session with Els Aerts, which tackled some of the most pressing questions startup founders ask themselves: How do I conduct effective user… Read more »
The Leap of Tech #1: A New Chapter for Romania’s Innovation Ecosystem
This is a story in the making: what got IT here won’t get us there From the academic and military applications in the early ’70s to the first signs of the emerging private IT sector in the ’90s and the glorious outsourcing era of the 2000s, which produced homegrown tech companies like Bitdefender, UiPath, FintechOS,… Read more »
Built to Stream, Designed to Lead – A Netflix Story at How to Web Conference
How Netflix Turns Product Design into Business Impact for 300M Users “We’re very user-centric, so we don’t wait till the last minute to think about our users. We think about our users first.” The room buzzed with energy as Fonz Morris, Design Lead at Netflix, delivered this hard truth that many companies still struggle to… Read more »
Product Positioning That Works
The Positioning Framework by April Dunford “Of all seven companies where we had exits, at the biggest one we had the least features. It was the crappiest product compared to the competition.” — April Dunford, a global positioning expert and author, cuts straight to a truth many founders miss: great products don’t sell themselves. Smart… Read more »
Empowering Engineers in Product Decisions
Applied learning from Stripe’s approach The wall between engineering and product isn’t just an organizational challenge—it’s costing you innovation, speed, and market advantage. So, companies have to enable their engineers to think like product leaders and product managers to understand technical constraints if they want to win the race to market. This is just one… Read more »
13 Romanian Startups Reach the Final Stage of the GO GLOBAL Business Tech Accelerator
These startups are currently seeking funding and resources to expand into new markets. Their combined revenue currently stands at approximately €10 million. From February 24th to 27th, 2025, the founders of these selected startups will participate in an accelerator program in Milan, Italy, where they will have the opportunity to network with investors and mentors… Read more »
How to Web & Showpad Host Tech Builders Meetup in Bucharest—Eastern Europe’s Innovation Powerhouse
The Tech Builders are the ones fast-forwarding the future with their vision and skills. At the latest gathering organized by How to Web and Showpad, technology leaders and innovators came together to share experiences and insights about building successful tech companies in Romania. The gathering brought together engineers, CTOs, product managers, and entrepreneurs to explore… Read more »
Founders, Investors, Product Experts, Tech Engineers, and Thought Leaders Unite at GO GLOBAL Meetup to Support Romanian Startups’ International Expansion
Exclusive event on the 27th of November, in Bucharest. Apply now to join: https://bit.ly/48NOkIx Bucharest, November 20th – UPGRADE 100 and How to Web are organizing a meetup in Bucharest on the 27th of November, bringing together ambitious founders from the Romanian startup ecosystem, international investors, product experts, tech engineers, and thought leaders. The event… Read more »
Unlocking CEE’s Impact Potential: Impact Centric Talks Connects Investors and Social Entrepreneurs
Bucharest, Romania, October 23, 2024 Impact Centric Talks, a pivotal side event of the How to Web Conference, concluded at the beginning of this month, successfully bringing together key players in the CEE impact ecosystem. Held at the vibrant Impact Hub Bucharest, this inaugural event brought together a diverse network of impact investors, social entrepreneurs,… Read more »
Venture in Eastern Europe: Romania is becoming an emerging hub for venture capital
On October 1, 2024, the “Venture in Eastern Europe” event took place as part of the How to Web conference, bringing together over 200 investors from Europe and the international business community. This event was dedicated to generating investment opportunities and facilitating discussions on the current state of venture capital investments in Eastern Europe. It… Read more »
Bitdefender’s Voyager Ventures: A New Chapter for Early-Stage Cybersecurity Innovators
As technology continues to evolve, so do the challenges in cybersecurity. At How to Web Conference, we’re always keen to highlight those who are not just keeping up with innovation but driving it forward. Bitdefender, a global leader in cybersecurity, has launched Voyager Ventures, an initiative designed to support startups tackling critical issues in cybersecurity,… Read more »
Eastern Europe’s Leading Startup and Technology Event Drives Innovation, Business, and Investment with Thousands of Participants and Meetings Over Two Days
Bucharest, Romania – October 4, 2024– How to Web Conference 2024 has wrapped up after two dynamic days, solidifying its role as Eastern Europe’s leading technology and startup event. The conference welcomed over 3,000 participants, representing 840 companies, with 50% top management (C-level executives and VPs), including 600 startups and 200 investors. This year’s event… Read more »
ROI with Purpose: Driving Results with Value-Driven Marketing
As the tech industry continues to evolve, scaling a startup requires more than just innovative products—it demands a deep understanding of strategic marketing that aligns with growth objectives. For startups in Eastern Europe looking to break into global markets, having the right marketing partner can make all the difference. STOICA, one of the supporting partners… Read more »