What will you build when you can build anything?
Most people are reactive to technological change. The best builders are early. Three days of content designed to orient you and sharpen your direction.
Signal and skill. The why and the how. All in three days.
The agenda moves from macro context to hands-on practice — covering the forces shaping the industry and the skills to build within them.
Signal Talks
Macro-level keynotes opening each conference day. Economists, former policymakers, and global thinkers on what is reshaping the world — translated specifically for builders and visionaries in this room.
Practitioner Talks
Operators and founders who have done it. Product strategy, growth, fundraising, and team-building — the how, delivered with the credibility of lived experience.
Workshops & Masterclasses
Hands-on sessions built for teams. Frameworks, tools, and structured exercises applicable from the first Monday back.
Panels & Conversations
Curated exchanges between people with genuinely different views. Productive friction between investors, founders, and builders thinking at the edge.
A global lens.
A regional stage.
How to Web is the only conference in Eastern Europe placing macro-level thinking at the center of its agenda. Signal Talks bring together economists, former policymakers, and global technologists to address the forces that affect every builder in the room — regardless of what they are building.
On the agenda
- 01 The road to AGI
- 02 AI sovereignty & the capital map
- 03 Eastern Europe's product-nation shift
- 04 Defense, dual-use & the new innovation stack
- 05 Human capital after automation
- 06 Building Europe
What three days create.
The best investment is shared context: the kind that changes how people think together, not just individually. Three days in Bucharest return something a course cannot.
Is my team building the right things for where the world is going?
- Product strategy in an AI-native product landscape
- Frameworks from operators who have navigated 10x growth
- Positioning and market-fit thinking from global practitioners
- Direct access to investors actively looking for product-led bets
How do I give my team learning that actually changes how they work?
- Hands-on workshops, structured for immediate application
- Shared context across product, engineering, and business roles
- Speaker caliber and peer attendance that make the ROI case internally
- A credible investment: 3,000 attendees, 15+ editions, curated agenda
What does three days at How to Web do for my team's direction and energy?
- Exposure to how the world's best teams operate and decide
- Connections with peers from 40+ countries
- Renewed sense of direction — the why behind the build
- A signal to your team: you invest in them when it counts
What teams gain
The people who have been on our stage.
Global practitioners and macro thinkers who have shaped the products, companies, and ideas that define the industry.
A few from previous editions.
A sample of talks from the How to Web stage — the format, the caliber, the tone.
Sales Pitch: How to Craft a Story that Wins
April Dunford · How to Web Conference
The Opportunity of Eastern Europe
Staffan Helgesson · How to Web Conference
Ship what matters — the right products at the right time
Ryan Singer · How to Web Conference
Escaping the Agency trap — What kind of company do you want to become?
Janna Bastow · How to Web Conference
7 Essential Steps to Finding Product Market Fit
Andy Budd · How to Web Conference
Moonshots: Why Europe Needs to Be More Ambitious
Martin Eriksson · How to Web Conference 2025
The era of possibility is open. Keep Building.
Three days, four content tracks, and a room of people designing what comes next.