What will you build when you can build anything?
Most people are reactive to technological change. The best builders are early. Two days of content designed to orient you and sharpen your direction.
Signal and skill. The why and the how. All in three days.
The agenda moves from macro context to hands-on practice — covering the forces shaping the industry and the skills to build within them.
Signal Talks
Macro-level keynotes opening each conference day. Global thinkers, technology leaders, economists, former policymakers on what is reshaping the world — translated specifically for builders and visionaries in this room.
Practitioner Talks
Operators and founders who have done it. Product strategy, growth, fundraising, and team-building — the how, delivered with the credibility of lived experience.
Workshops, Roundtables & Demos
Hands-on workshops, peer roundtables, and live demos — built for teams to walk away with frameworks they can apply, problems they can work through with peers facing the same challenges, and tools they can see in action.
Panels
Conversations between builders and visionaries who see the same shift differently. Founders, investors, and operators across Europe and beyond, debating where things are headed and what to do about it.
A global lens.
A regional stage.
Builders and visionaries, side by side – working through the macro forces reshaping the world, the operational playbooks behind real companies, and the regional dynamics that make Eastern Europe one of the most interesting places to build right now. One room, every layer of what it actually takes when you can build anything.
On the agenda
- 01 The future of AI
- 02 Building Europe
- 03 Future of Product & Strategy
- 04 Defense, dual-use & the new innovation stack
- 05 Productivity & human capital after automation
- 06 Future of work
- 07 Tech Agentic
What three days create.
The best investment is shared context: the kind that changes how people think together, not just individually. Three days in Bucharest return something a course cannot.
Is my team building the right things for where the world is going?
- Product strategy in an AI-native product landscape
- Frameworks from operators who have navigated 10x growth
- Positioning and market-fit thinking from global practitioners
- Direct access to investors actively looking for product-led bets
How do I give my team learning that actually changes how they work?
- Hands-on workshops, structured for immediate application
- Shared context across product, engineering, and business roles
- Speaker caliber and peer attendance that make the ROI case internally
- A credible investment: 3,000 attendees, 15+ editions, curated agenda
What does three days at How to Web do for my team's direction and energy?
- Exposure to how the world's best teams operate and decide
- Connections with peers from 40+ countries
- Renewed sense of direction — the why behind the build
- A signal to your team: you invest in them when it counts
What teams gain
The people who have been on our stage.
Global practitioners and macro thinkers who have shaped the products, companies, and ideas that define the industry.
A few from previous editions.
A sample of talks from the How to Web stage — the format, the caliber, the tone.
Sales Pitch: How to Craft a Story that Wins
April Dunford · How to Web Conference
The Opportunity of Eastern Europe
Staffan Helgesson · How to Web Conference
Ship what matters — the right products at the right time
Ryan Singer · How to Web Conference
Escaping the Agency trap — What kind of company do you want to become?
Janna Bastow · How to Web Conference
7 Essential Steps to Finding Product Market Fit
Andy Budd · How to Web Conference
Moonshots: Why Europe Needs to Be More Ambitious
Martin Eriksson · How to Web Conference 2025
The era of possibility is open. Keep Building.
Three days, four content tracks, and a room of people designing what comes next.