How to Web Live Episode #1 – Using Technology to Save Lives

Welcome to How to Web Live! The show you need to watch to find out the latest news and trends from who’s who in the tech industry. Every other Thursday, log in on Crowdcast and get inspired! In our first episode ”Using Technology to Save Lives” on September 10 2020, we had Emi Gal (Co-founder… Read more »

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Launching Startup Spotlight Online and more about our future plans

Today we’re launching the 2020 edition of Startup Spotlight, and with it, the post-COVID version of How to Web. During every October or November of the past decade we’ve put together a pretty great conference which gathered first hundreds and then thousands of creators of tech products, along with inventors and corporate partners. For obvious… Read more »

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5 Questions with April Dunford (author and product positioning expert) – Part 2

April Dunford (CEO Ambient Strategy) is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series… Read more »

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5 Questions with April Dunford (author and product positioning expert) – Part 1

April Dunford (CEO Ambient Strategy) is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series… Read more »

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5 Questions with Michael Perry (Shopify) – Part 2

Michael Perry is Director of Product, Marketing Technology at Shopify. In his role, he specializes on product development for SMBs as it relates to tools that would simplify marketing. As an entrepreneur himself, Perry founded Kit, the virtual employee app for small businesses, which was acquired by Shopify in 2016. Previously, Michael founded GVING, which… Read more »

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5 Questions with Michael Perry (Shopify) – Part 1

Michael Perry is Director of Product, Marketing Technology at Shopify. In his role, he specializes on product development for SMBs as it relates to tools that would simplify marketing. As an entrepreneur himself, Perry founded Kit, the virtual employee app for small businesses, which was acquired by Shopify in 2016. Previously, Michael founded GVING, which… Read more »

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5 Questions with Sean Ellis (Growth Hackers) about Growth Hacking – Part 2

Sean Ellis coined the term “Growth Hacking” and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today). Sean is also co-author of “Hacking Growth”, which has… Read more »

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5 Questions with Razvan Todor (Bitdefender): product management, customer experience and developing your product

Razvan Todor works in product management for Bitdefender, but has a strong background in agile methodologies and roots in UI experience and design. He has over 10 years of experience in managing large, cross-functional, distributed teams. This autumn at How to Web, Razvan is going to show you how security products are designed and why… Read more »

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5 Questions with Sean Ellis (Growth Hackers) about Growth Hacking – Part 1

Sean Ellis coined the term “Growth Hacking” and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today). Sean is also co-author of “Hacking Growth”, which has… Read more »

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5 Questions with Ovidiu Negrean (SocialBee): lessons learned, launching your product and product/market fit

After 10+ years of experience working in various companies, ranging from startups to Fortune 500 companies, while also having some entrepreneurial ventures in between, Ovidiu Negrean jumped full-time on the startup bandwagon with nugget (acquired) and he is now focused on SocialBee. Ovidiu developed the Alternative Startup Methodology that shifts the conventional startup model by… Read more »

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The ABCs of B2B Sales

B2B sales have changed. Prospects are fed up with pushy sales reps and cold calls and emails. In the past, buyers had to approach the seller early in the sales process to research their purchase. Now, information is readily available, so by the time the buyer is reaching out to a sales rep, they are… Read more »

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