5 Questions with April Dunford (author and product positioning expert) – Part 2

April Dunford (CEO Ambient Strategy) is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series… Read more »

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5 Questions with April Dunford (author and product positioning expert) – Part 1

April Dunford (CEO Ambient Strategy) is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series… Read more »

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5 Questions with Michael Perry (Shopify) – Part 2

Michael Perry is Director of Product, Marketing Technology at Shopify. In his role, he specializes on product development for SMBs as it relates to tools that would simplify marketing. As an entrepreneur himself, Perry founded Kit, the virtual employee app for small businesses, which was acquired by Shopify in 2016. Previously, Michael founded GVING, which… Read more »

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5 Questions with Michael Perry (Shopify) – Part 1

Michael Perry is Director of Product, Marketing Technology at Shopify. In his role, he specializes on product development for SMBs as it relates to tools that would simplify marketing. As an entrepreneur himself, Perry founded Kit, the virtual employee app for small businesses, which was acquired by Shopify in 2016. Previously, Michael founded GVING, which… Read more »

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5 Questions with Sean Ellis (Growth Hackers) about Growth Hacking – Part 2

Sean Ellis coined the term “Growth Hacking” and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today). Sean is also co-author of “Hacking Growth”, which has… Read more »

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5 Questions with Razvan Todor (Bitdefender): product management, customer experience and developing your product

Razvan Todor works in product management for Bitdefender, but has a strong background in agile methodologies and roots in UI experience and design. He has over 10 years of experience in managing large, cross-functional, distributed teams. This autumn at How to Web, Razvan is going to show you how security products are designed and why… Read more »

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5 Questions with Sean Ellis (Growth Hackers) about Growth Hacking – Part 1

Sean Ellis coined the term “Growth Hacking” and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today). Sean is also co-author of “Hacking Growth”, which has… Read more »

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5 Questions with Ovidiu Negrean (SocialBee): lessons learned, launching your product and product/market fit

After 10+ years of experience working in various companies, ranging from startups to Fortune 500 companies, while also having some entrepreneurial ventures in between, Ovidiu Negrean jumped full-time on the startup bandwagon with nugget (acquired) and he is now focused on SocialBee. Ovidiu developed the Alternative Startup Methodology that shifts the conventional startup model by… Read more »

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The ABCs of B2B Sales

B2B sales have changed. Prospects are fed up with pushy sales reps and cold calls and emails. In the past, buyers had to approach the seller early in the sales process to research their purchase. Now, information is readily available, so by the time the buyer is reaching out to a sales rep, they are… Read more »

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The ABCs of Customer Success

Customer success leads to retention. Retention leads to revenue. By improving customer success rates, businesses are far more likely to see financial success. The essence of customer success is to work on customer retention to reduce customer churn. Churn occurs at every stage of the business. When companies work to reduce their customer churn rate,… Read more »

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The ABCs of Minimum Viable Product (MVP)

“The most common mistake startups make is to solve problems no one has.”(Paul Graham) Establishing a startup that scales is hard. 9 out of 10 startups fail. Out of those who fail, 42% fail way before they even get a chance to consider scaling.  So, how can one overcome failure while searching for market viability?… Read more »

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