The ABCs of Jobs-to-Be-Done Driven Innovation

The premise of Jobs-to-be-Done (JTBD) is that people buy things to help them make progress. You could say that customers don’t just “buy” products and services, but they “hire” different solutions at different times, to get their own series of required jobs done. You probably know that JTBD was successfully used by companies like Intercom,… Read more »

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The ABCs of OKRs

Objectives and key results (OKR) is a framework for defining and tracking goals and their outcomes. It was first introduced by Andy Grove, the “Father of OKRs”, during his tenure at Intel, and it is now used by many technology giants such as Google, Twitter, LinkedIn, and Spotify. The benefits of the objectives and key… Read more »

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