5 Questions with April Dunford (author and product positioning expert) – Part 2

April Dunford (CEO Ambient Strategy) is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series… Read more »

Read more

5 Questions with April Dunford (author and product positioning expert) – Part 1

April Dunford (CEO Ambient Strategy) is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series… Read more »

Read more