5 Questions with Bob Moesta (co-architect of the Jobs-to-be-Done framework)

Bob Moesta is a leading product specialist, co-architect and promoter of the Jobs To Be Done theory, a set of principles that later turned into a framework for improving the marketing and innovative business processes. Jobs To Be Done is built on the simple yet essential perspective that people “hire” products and services to get… Read more »

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5 Questions with Laurentiu Ghenciu (VP of EMEA Sales – 2Checkout)

Laurentiu Ghenciu is a senior sales leader, with 10+ years expertise in building sales teams, processes and customer success. As VP of EMEA sales at 2Checkout, Laurentiu’s main responsibilities are coordinating the sales team in this region, as well as the relationship management with the main customers. He started his career as a product manager… Read more »

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