Ask Me Anything with Vladimir Oane

Ask Me Anything with… is a series of online events where How to Web brings product and growth experts, investors, startup founders and other digital products professionals, to answer live your questions. On May 27 2020 we had Vladimir Oane as our guest. In 2009, Vladimir Oane co-founded uberVU, one of the first all-in-one social… Read more »

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5 Questions with April Dunford (author and product positioning expert) – Part 2

April Dunford (CEO Ambient Strategy) is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series… Read more »

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5 Questions with Bob Moesta (co-architect of the Jobs-to-be-Done framework)

Bob Moesta is a leading product specialist, co-architect and promoter of the Jobs To Be Done theory, a set of principles that later turned into a framework for improving the marketing and innovative business processes. Jobs To Be Done is built on the simple yet essential perspective that people “hire” products and services to get… Read more »

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5 Questions with April Dunford (author and product positioning expert) – Part 1

April Dunford (CEO Ambient Strategy) is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series… Read more »

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5 Questions with Razvan Todor (Bitdefender): product management, customer experience and developing your product

Razvan Todor works in product management for Bitdefender, but has a strong background in agile methodologies and roots in UI experience and design. He has over 10 years of experience in managing large, cross-functional, distributed teams. This autumn at How to Web, Razvan is going to show you how security products are designed and why… Read more »

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The ABCs of B2B Sales

B2B sales have changed. Prospects are fed up with pushy sales reps and cold calls and emails. In the past, buyers had to approach the seller early in the sales process to research their purchase. Now, information is readily available, so by the time the buyer is reaching out to a sales rep, they are… Read more »

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All your Questions for Sean Sheppard (GrowthX) about Product/Market Fit – Part 2

Sean Sheppard is a serial entrepreneur and the co-founder of GrowthX and GrowthX Academy, with 3 successful exits. He has successfully grown dozens of early-stage companies across a wide variety of products and markets. And he was recently named the #2 Online Sales Influencer and he is a contributor at The Huffington Post. He’s now… Read more »

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The ABCs of Customer Success

Customer success leads to retention. Retention leads to revenue. By improving customer success rates, businesses are far more likely to see financial success. The essence of customer success is to work on customer retention to reduce customer churn. Churn occurs at every stage of the business. When companies work to reduce their customer churn rate,… Read more »

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All your Questions for Sean Sheppard (GrowthX) about Product/Market Fit – Part 1

Sean Sheppard is a serial entrepreneur and the co-founder of GrowthX and GrowthX Academy, with 3 successful exits. He has successfully grown dozens of early-stage companies across a wide variety of products and markets. And he was recently named the #2 Online Sales Influencer and he is a contributor at The Huffington Post. He’s now… Read more »

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The ABCs of Minimum Viable Product (MVP)

“The most common mistake startups make is to solve problems no one has.”(Paul Graham) Establishing a startup that scales is hard. 9 out of 10 startups fail. Out of those who fail, 42% fail way before they even get a chance to consider scaling.  So, how can one overcome failure while searching for market viability?… Read more »

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The ABCs of Product/Market Fit

If people don’t want your product, if they can’t understand the value your product brings, you don’t have product/market fit. Similarly, if people are willing to pay for your product every month, you are profitable, and therefore your product has a market. What is not so easy to determine is where you are in your… Read more »

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