How to Web Conference returns on October 1-2 with learning, networking and growth opportunities
Attendees can find out the secrets from $1B+ global tech companies to European viral apps Bucharest, June 3, 2025 – On October 1-2, How to Web Conference returns with a new edition, turning Bucharest into a regional hub for technology and entrepreneurship. Over the course of two days, experts, visionary leaders, strategic investors, founders, professionals,… Read more »
$10B+ in VC Firepower Comes to Eastern Europe
In the venture capital world, investment conversations often happen in Silicon Valley boardrooms or at posh London clubs. But if you’re building a startup in Eastern Europe, your best chance to connect with top-tier venture fund backers is right here, at How to Web Conference. This October, these five venture capital titans, collectively managing over… Read more »
How to Web 2019: Year in Review
Dedicated to the development and scaling of digital products, How to Web brought together in 2019 over 1700 technology founders, product-builders, developers, online marketing specialists, innovators and investors with a clear purpose: Better Products + Faster Growth! We give you here the lowdown on what How to Web meant in 2019: Discover There is everything… Read more »
TechCrunch Disrupt Berlin 2019 – fostering the growth of Romanian tech scene
This year, How to Web fuelled an unprecedented event for the Romanian startup ecosytem: 17 startups and some of the organizations and hubs supporting startups joined forces for the first Romanian Pavilion at TechCrunch Disrupt Berlin, one of the most important startup conference in Europe.ec This move wouldn`t have been possible without our friends from… Read more »
5 Questions with April Dunford (author and product positioning expert) – Part 2
April Dunford (CEO Ambient Strategy) is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series… Read more »
5 Questions with Bob Moesta (co-architect of the Jobs-to-be-Done framework)
Bob Moesta is a leading product specialist, co-architect and promoter of the Jobs To Be Done theory, a set of principles that later turned into a framework for improving the marketing and innovative business processes. Jobs To Be Done is built on the simple yet essential perspective that people “hire” products and services to get… Read more »
5 Questions with Laurentiu Ghenciu (VP of EMEA Sales – 2Checkout)
Laurentiu Ghenciu is a senior sales leader, with 10+ years expertise in building sales teams, processes and customer success. As VP of EMEA sales at 2Checkout, Laurentiu’s main responsibilities are coordinating the sales team in this region, as well as the relationship management with the main customers. He started his career as a product manager… Read more »
5 Questions with April Dunford (author and product positioning expert) – Part 1
April Dunford (CEO Ambient Strategy) is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series… Read more »
5 Questions with Ana-Maria Andronic, Cristina Bucur, Tudor Nedelea & Monica Georgiadis (DLA Piper)
DLA Piper is a global law firm with lawyers located in more than 40 countries. DLA Piper has been leading for many years the Global and European rankings in the number of Mergers & Acquisitions transactions completed. The Romanian office, led by Marian Dinu, ranked Eminent Practitioner Corporate/M&A by Chambers & Partners, was set up… Read more »
5 Questions with Michael Perry (Shopify) – Part 2
Michael Perry is Director of Product, Marketing Technology at Shopify. In his role, he specializes on product development for SMBs as it relates to tools that would simplify marketing. As an entrepreneur himself, Perry founded Kit, the virtual employee app for small businesses, which was acquired by Shopify in 2016. Previously, Michael founded GVING, which… Read more »
5 Questions with René Schöb (Partner, Head of Tax & Legal – KPMG Romania)
René Schöb is Partner and Head of Tax & Legal at KPMG Romania. He helps companies to create value by expanding in new territories and embracing new technologies. Adding value to the tech startup scene by enabling technology and change as well as combining solutions from Startups with the ones from Corporates, he drives growth… Read more »
5 Questions with Michael Perry (Shopify) – Part 1
Michael Perry is Director of Product, Marketing Technology at Shopify. In his role, he specializes on product development for SMBs as it relates to tools that would simplify marketing. As an entrepreneur himself, Perry founded Kit, the virtual employee app for small businesses, which was acquired by Shopify in 2016. Previously, Michael founded GVING, which… Read more »
The ABCs of OKRs
Objectives and key results (OKR) is a framework for defining and tracking goals and their outcomes. It was first introduced by Andy Grove, the “Father of OKRs”, during his tenure at Intel, and it is now used by many technology giants such as Google, Twitter, LinkedIn, and Spotify. The benefits of the objectives and key… Read more »
5 Questions with Bogdan Lucaciu (Adore Me): team management, growth and technology in the fashion industry
Bogdan Lucaciu has been an entrepreneur for his entire adult life, a journey that started back in 2003 at System & Network Solutions (SNS), a company specialized in programming and network administration. Five years later, Bogdan started a software development company, Sinapticode, as an SNS spin-off. In 2013, he merged Sinapticode into Adore Me, a… Read more »