How to Web Conference returns on October 1-2 with learning, networking and growth opportunities
Attendees can find out the secrets from $1B+ global tech companies to European viral apps Bucharest, June 3, 2025 – On October 1-2, How to Web Conference returns with a new edition, turning Bucharest into a regional hub for technology and entrepreneurship. Over the course of two days, experts, visionary leaders, strategic investors, founders, professionals,… Read more »
What VC Trends and Early-Stage Funding Really Mean for Eastern European Startups
You might be building the next breakthrough in AI, deep tech, or climate solutions. You could be tackling problems that matter to millions while bootstrapping in Bucharest, scaling in Sofia, or pivoting in Prague. But here’s what every founder needs to know: the rules of fundraising have fundamentally changed, and those who adapt will thrive… Read more »
5 Questions with Michael Perry (Shopify) – Part 1
Michael Perry is Director of Product, Marketing Technology at Shopify. In his role, he specializes on product development for SMBs as it relates to tools that would simplify marketing. As an entrepreneur himself, Perry founded Kit, the virtual employee app for small businesses, which was acquired by Shopify in 2016. Previously, Michael founded GVING, which… Read more »
The ABCs of OKRs
Objectives and key results (OKR) is a framework for defining and tracking goals and their outcomes. It was first introduced by Andy Grove, the “Father of OKRs”, during his tenure at Intel, and it is now used by many technology giants such as Google, Twitter, LinkedIn, and Spotify. The benefits of the objectives and key… Read more »
5 Questions with Bogdan Lucaciu (Adore Me): team management, growth and technology in the fashion industry
Bogdan Lucaciu has been an entrepreneur for his entire adult life, a journey that started back in 2003 at System & Network Solutions (SNS), a company specialized in programming and network administration. Five years later, Bogdan started a software development company, Sinapticode, as an SNS spin-off. In 2013, he merged Sinapticode into Adore Me, a… Read more »
5 Questions with Sean Ellis (Growth Hackers) about Growth Hacking – Part 2
Sean Ellis coined the term “Growth Hacking” and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today). Sean is also co-author of “Hacking Growth”, which has… Read more »
5 Questions with Razvan Todor (Bitdefender): product management, customer experience and developing your product
Razvan Todor works in product management for Bitdefender, but has a strong background in agile methodologies and roots in UI experience and design. He has over 10 years of experience in managing large, cross-functional, distributed teams. This autumn at How to Web, Razvan is going to show you how security products are designed and why… Read more »
The ABCs of Driving a Performing Team Culture
Research shows that companies with great team culture outperform their competitors. Why? Because having a healthy organizational culture makes employees happier, more productive, and less likely to leave. Team culture evolves over time. If left unchecked, it can become a negative force, and, when that happens, employee engagement and performance begin to suffer. But, with… Read more »
5 Questions with Sean Ellis (Growth Hackers) about Growth Hacking – Part 1
Sean Ellis coined the term “Growth Hacking” and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today). Sean is also co-author of “Hacking Growth”, which has… Read more »
5 Questions with Ovidiu Negrean (SocialBee): lessons learned, launching your product and product/market fit
After 10+ years of experience working in various companies, ranging from startups to Fortune 500 companies, while also having some entrepreneurial ventures in between, Ovidiu Negrean jumped full-time on the startup bandwagon with nugget (acquired) and he is now focused on SocialBee. Ovidiu developed the Alternative Startup Methodology that shifts the conventional startup model by… Read more »
The ABCs of B2B Sales
B2B sales have changed. Prospects are fed up with pushy sales reps and cold calls and emails. In the past, buyers had to approach the seller early in the sales process to research their purchase. Now, information is readily available, so by the time the buyer is reaching out to a sales rep, they are… Read more »
All your Questions for Sean Sheppard (GrowthX) about Product/Market Fit – Part 2
Sean Sheppard is a serial entrepreneur and the co-founder of GrowthX and GrowthX Academy, with 3 successful exits. He has successfully grown dozens of early-stage companies across a wide variety of products and markets. And he was recently named the #2 Online Sales Influencer and he is a contributor at The Huffington Post. He’s now… Read more »
The ABCs of Customer Success
Customer success leads to retention. Retention leads to revenue. By improving customer success rates, businesses are far more likely to see financial success. The essence of customer success is to work on customer retention to reduce customer churn. Churn occurs at every stage of the business. When companies work to reduce their customer churn rate,… Read more »
All your Questions for Sean Sheppard (GrowthX) about Product/Market Fit – Part 1
Sean Sheppard is a serial entrepreneur and the co-founder of GrowthX and GrowthX Academy, with 3 successful exits. He has successfully grown dozens of early-stage companies across a wide variety of products and markets. And he was recently named the #2 Online Sales Influencer and he is a contributor at The Huffington Post. He’s now… Read more »