Unlocking product delight: what does it really take to build something that people love?
As AI tools make software creation easier than ever, Dr. Nesrine Changuel shares why emotional delight remains the hardest, and most rewarding, part of building tech right. The clock is ticking ahead of this year’s edition of How to Web Conference, and in anticipation, we’ve put forward a challenge aimed directly at the builders operating… Read more »
Build what sticks: the fine line between a quick draft and a forgotten brand
Building the product is only half the battle, getting someone to actually give a damn is where most launches stall out. Here, Dave Harland shares his three-step framework for trading corporate slop and algorithmic “breadrollery” for messaging that builds trust. Imagine this: you’ve built it, polished it and hit launch. AI helps you ship at… Read more »
The six meta themes building How to Web Conference’s 2026 agenda
Speed alone no longer guarantees a win in modern tech. From navigating AI-driven “product slop” to building high-leverage micro-teams, these six core pillars define the real-world dilemmas driving the How to Web Conference 2026 agenda. The initial dust has settled around the AI gold rush, leaving the tech industry at a fascinating crossroads. We are… Read more »
AI Yesterday, Today, and Tomorrow: How MCP Transformed the Hype Into Real Value
Artificial Intelligence has been part of our lives for quite some time now, and the enthusiasm seems to only get bigger. For the past few years, AI integration promises to rewrite every rule of business, especially in the tech landscape. But while the technological progress is remarkable, it is important to understand where AI integration… Read more »
The Leap of Tech #8: Batman, Not Superman
The Discipline of Earned Success At the latest Leap of Tech meet-up, the spotlight turned to a founder who knows the long game better than most. Ciprian Borodescu, serial entrepreneur (MorphL- acquired by Algolia, Appticles, Neokinetics Software, et al.), AI advocate, former Head of Algolia Romania and Principal Product Manager, and now Entrepreneur in Residence… Read more »
The Leap of Tech #6: Standing Out in the Tech Crowd and Scaling Beyond Borders
The sixth edition of Leap of Tech brought a fresh perspective on global entrepreneurship with guest speaker Daniel Ilinca, Founder and Chairman at Softbinator Technologies. Hosted by Lucian Popovici (Bridging Gaps & Cegeka Romania), Edward Crețescu (Regista & ANIS Romania), and Alexandru Agatinei (How to Web), the event focused on navigating the transition from outsourcing… Read more »
The Leap of Tech #4: Classic SEO Is Dead. Here’s What Comes After
Welcome to the New Era of Digital Visibility The fourth edition of Leap of Tech took place on June 18 and brought together digital leaders, marketers, and founders to tackle one of the most urgent shifts in the online space: how the rise of AI and social search is changing the rules of brand building… Read more »
The Leap of Tech #3: From Hungry Wolves to Lazy Cats and Back
Why the Product Mindset Needs a Wake-Up Call Leap of Tech is a private meetup series where IT professionals come together to explore the shift from outsourcing to product building. Each session is anchored by a founder’s real-world experience, sparking honest, practical conversations that drive collective learning. Held at FlowX.AI’s headquarters, the third Leap of… Read more »
The Dependency Death Trap: When Microservices Save You
For engineering teams drowning in dependencies and legacy systems, microservices offer a lifeline—but only if you understand when and how to use them. Sander Hoogendoorn, CTO of iBOOD.com, learned this through rebuilding complex systems at an insurance company and an e-commerce platform. His experiences reveal practical insights about microservices beyond theoretical frameworks and conference presentations…. Read more »
Mind Over Pixels: How AI Redefines the Future of UX
CTRL + ALT + DESIGN. Rethinking UX with Artificial Intelligence What does it mean to design in the age of intelligence? As AI technologies reshape our tools, our workflows, and even our values, designers are facing a wave of new questions: What is AI? How do we work with it—not just technically, but thoughtfully? How… Read more »
The Leap of Tech #2: Romanian Tech Ditches Outsourcing for Ownership
Leap of Tech is a series of private meetups where IT professionals gather to discuss the transition from outsourcing to product building. Each event features a successful founder whose experience forms the foundation for an interactive dialogue that benefits everyone involved. The second meet-up featured Lucian Popovici (Founder of Bridging Gaps & Engineering Director at… Read more »
Getting the Right Product Research Without Breaking the Bank
User Research Hacks for Cash-Strapped Founders from Els Aerts At How To Web Conference, the discussions peak during the Q&A sessions, where real challenges meet practical expertise. This was especially true during the session with Els Aerts, which tackled some of the most pressing questions startup founders ask themselves: How do I conduct effective user… Read more »