How to Web Conference 2025 announces agenda: AI-powered innovation, European startup success, and building a better tech future
Bucharest, September 9 – How to Web Conference, the leading startup and technology event in Eastern Europe, announced its agenda for this year’s event, offering a program designed to provide attendees with actionable insights and expert guidance to drive innovation and growth. The agenda features visionary presentations from global technology leaders, insights from top-tier venture… Read more »
Over 550 startups will access growth and funding opportunities at How to Web Conference 2025
Early-stage startups can benefit from significant opportunities for growth, investment, and visibility at the most important event dedicated to startups and technology in the region. Bucharest, August 20, 2025 – How to Web Conference, the most important startup and technology event in Eastern Europe, will host multiple programs and formats for over 550 startups at… Read more »
The Leap of Tech #10: When Gelato Meets Data Intelligence and the Founder Wears Both Hats
The 10th edition of the Leap of Tech wasn’t your usual tech meetup. It had flavor, literally and metaphorically. Set inside the cozy Anagram Brewery, the meet-up felt more like a fireside conversation than a panel. And for the first time, the spotlight was on a woman serial entrepreneur: Adnana Popa, the driving force behind… Read more »
The ABCs of Jobs-to-Be-Done Driven Innovation
The premise of Jobs-to-be-Done (JTBD) is that people buy things to help them make progress. You could say that customers don’t just “buy” products and services, but they “hire” different solutions at different times, to get their own series of required jobs done. You probably know that JTBD was successfully used by companies like Intercom,… Read more »
Ask Me Anything with Carlos Espinal
Ask Me Anything with… is a series of online events where How to Web brings product and growth experts, investors, startup founders and other digital products professionals, to answer live your questions. On May 14th 2020 we kicked off the series with Carlos Espinal. Seed investor and partner at Seedcamp, but also author, Carlos Espinal… Read more »
Extra! Extra! Read All About Demo Nights 2020
[Later edit] Giving the situation we all face these days, at How to Web we decided to move all our Demo Nights events online for the time being, as we have a safety first policy for our team and events’ participants, but we also want to do our part and help the Romanian startup ecosystem… Read more »
How to Web 2019: Year in Review
Dedicated to the development and scaling of digital products, How to Web brought together in 2019 over 1700 technology founders, product-builders, developers, online marketing specialists, innovators and investors with a clear purpose: Better Products + Faster Growth! We give you here the lowdown on what How to Web meant in 2019: Discover There is everything… Read more »
TechCrunch Disrupt Berlin 2019 – fostering the growth of Romanian tech scene
This year, How to Web fuelled an unprecedented event for the Romanian startup ecosytem: 17 startups and some of the organizations and hubs supporting startups joined forces for the first Romanian Pavilion at TechCrunch Disrupt Berlin, one of the most important startup conference in Europe.ec This move wouldn`t have been possible without our friends from… Read more »
5 Questions with April Dunford (author and product positioning expert) – Part 2
April Dunford (CEO Ambient Strategy) is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series… Read more »
5 Questions with Bob Moesta (co-architect of the Jobs-to-be-Done framework)
Bob Moesta is a leading product specialist, co-architect and promoter of the Jobs To Be Done theory, a set of principles that later turned into a framework for improving the marketing and innovative business processes. Jobs To Be Done is built on the simple yet essential perspective that people “hire” products and services to get… Read more »
5 Questions with Laurentiu Ghenciu (VP of EMEA Sales – 2Checkout)
Laurentiu Ghenciu is a senior sales leader, with 10+ years expertise in building sales teams, processes and customer success. As VP of EMEA sales at 2Checkout, Laurentiu’s main responsibilities are coordinating the sales team in this region, as well as the relationship management with the main customers. He started his career as a product manager… Read more »
5 Questions with April Dunford (author and product positioning expert) – Part 1
April Dunford (CEO Ambient Strategy) is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series… Read more »
5 Questions with Ana-Maria Andronic, Cristina Bucur, Tudor Nedelea & Monica Georgiadis (DLA Piper)
DLA Piper is a global law firm with lawyers located in more than 40 countries. DLA Piper has been leading for many years the Global and European rankings in the number of Mergers & Acquisitions transactions completed. The Romanian office, led by Marian Dinu, ranked Eminent Practitioner Corporate/M&A by Chambers & Partners, was set up… Read more »
5 Questions with Michael Perry (Shopify) – Part 2
Michael Perry is Director of Product, Marketing Technology at Shopify. In his role, he specializes on product development for SMBs as it relates to tools that would simplify marketing. As an entrepreneur himself, Perry founded Kit, the virtual employee app for small businesses, which was acquired by Shopify in 2016. Previously, Michael founded GVING, which… Read more »
5 Questions with René Schöb (Partner, Head of Tax & Legal – KPMG Romania)
René Schöb is Partner and Head of Tax & Legal at KPMG Romania. He helps companies to create value by expanding in new territories and embracing new technologies. Adding value to the tech startup scene by enabling technology and change as well as combining solutions from Startups with the ones from Corporates, he drives growth… Read more »