Sheeba Varghese
Brett Putter - large
Darren Murph
vladimir oane
Bob Moesta

    July - October

    BOB MOESTA - Customer Discovery Interview Techniques Based On Jobs-To-Be-Done Theory

    APRIL DUNFORD - Product Positioning So Clients Get It, Buy It, Love It

Sign Up to receive exclusive How To Web updates:



Carlos Espinal

Ask Me Anything with Carlos Espinal

Ask Me Anything with… is a series of online events where How to Web brings product and growth experts, investors, startup founders and other digital products professionals, to answer live your questions. On May 14th 2020 we kicked off the series with Carlos Espinal. Seed investor and partner at Seedcamp, but also author, Carlos Espinal… Read more »

Read More
Demo Nights

Extra! Extra! Read All About Demo Nights 2020

[Later edit] Giving the situation we all face these days, at How to Web we decided to move all our Demo Nights events online for the time being, as we have a safety first policy for our team and events’ participants, but we also want to do our part and help the Romanian startup ecosystem… Read more »

Read More
Image from iOS (4)

How to Web 2019: Year in Review

Dedicated to the development and scaling of digital products, How to Web brought together in 2019 over 1700 technology founders, product-builders, developers, online marketing specialists, innovators and investors with a clear purpose: Better Products + Faster Growth! We give you here the lowdown on what How to Web meant in 2019: Discover There is everything… Read more »

Read More
TechCrunch Disrupt Berlin 2019

TechCrunch Disrupt Berlin 2019 – fostering the growth of Romanian tech scene

This year, How to Web fuelled an unprecedented event for the Romanian startup ecosytem: 17 startups and some of the organizations and hubs supporting startups joined forces for the first Romanian Pavilion at TechCrunch Disrupt Berlin, one of the most important startup conference in This move wouldn`t have been possible without our friends from… Read more »

Read More
April Dunford

5 Questions with April Dunford (author and product positioning expert) – Part 2

April Dunford (CEO Ambient Strategy) is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series… Read more »

Read More

5 Questions with Bob Moesta (co-architect of the Jobs-to-be-Done framework)

Bob Moesta is a leading product specialist, co-architect and promoter of the Jobs To Be Done theory, a set of principles that later turned into a framework for improving the marketing and innovative business processes. Jobs To Be Done is built on the simple yet essential perspective that people “hire” products and services to get… Read more »

Read More



Epic Games has defied the App Store Monopoly. In retaliation, Apple is blocking Fortnite from a billion devices.

Visit and join the fight to stop 2020 from becoming "1984"

I urge you to read the Epic legal filing. Then go research the Internet Explorer/MS anti-trust case of 1998.

There. I gave you a head start.

#Spotify supports #Epic Games’ private antitrust action against @Apple

🎬Ionuț Stanimir (Director of Marketing & Communication at @infoBCR) is talking about how the #InnovX accelerator for startups by BCR adapted to these times, during the #DemoNights Interview Series👉 #howtoweb #interview #startups #accelerator

Backed by @nokia, VC firm @ngpcapital has created a machine learning system to find promising startups that anyone can use for free ✨

#AI #machinelearning #techeurope @Ilsoe

🎬@monicaobogeanu (Startup Programs Manager at
@orangeromania) gives advice to startup founders on navigating challenging times, during the #DemoNights Interview Series👉 #howtoweb #interview #startups #founders #advice

When startups complete a fundraise, the main perk it usually brings to employees is job security. But for @taxfix_de staff, it came with an extra pay cheque.

#GermanFintech #TechEurope

What should focus on as we move forward? Share your views in our short, anonymous survey & help us improve our editorial offering according to your needs. Super grateful for your feedback & we promise to take it to heart!

[email protected], the Finnish maker of @Nokia-branded smartphones, has secured $230 million of investment from partners including @Google, @Qualcomm and Nokia Technologies 'to help accelerate its development of 5G devices’ >>

Day 2 of Remote Week is here!

At 3pm EST @darrenbuckner & @darrenmurph will be doing an AMA inside of Yac 🔥

It's not too late to join the event here:

European VC firms have raised €11B in new funds in 2020. That's 86.6% of all new funds raised in the whole of 2019.

💸 Here's the list of new European VC funds raised so far.

Hearing some VCs say that seed/Series A investing is easier done over Zoom than late-stage/growth as fewer 💰 are at risk

I think the opposite, with early-stage startups you have fewer KPIs & validation, it's all about the team and how well you build the relationship remotely 🤝

Copenhagen-based #healthtech Practio lands €8.2 million to speed up its international expansion 🌍
The funds will be used to speed up deployment in the UK and to enter the German market later this year, with other countries to follow from 2021.

Who are the best B2B marketers you know? Working on the agenda for our upcoming @seedcamp Marketing Summit and would love some recs on people who’ve built v strong communities and content in B2B🙏




Image7 Image8