SEE YOU IN BUCHAREST ON OCTOBER 1-2 AT

HOW TO WEB
CONFERENCE 2025

Eastern Europe’s technology conference that brings builders and visionaries together.

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THE MEETING POINT

FOR THE TECH INNOVATORS IN EASTERN EUROPE

3,000+
Attendees

500+
Startups

100 +
Speakers

20+ Event Experiences

PREVIOUS SPEAKERS

THEY DISRUPT | THEY INNOVATE | THEY KEEP BUILDING

April Dunford

Founder @ Ambient Strategy

April Dunford is a globally-recognized positioning expert, speaker, and author. She works with B2B tech companies helping them tighten and fine-tune their positioning, and build a killer sales pitch that drives revenue.

Staffan
Helgesson

General Partner @ Creandum

General Partner with early stage VC at Creandum looking for amazing entreprenurs with the ambition to disrupt global industries. Investor in Bolt, Epidemic, Spotify, Monta, Enode, Twaice, Neo4j, Trade Republic, Kahoot, iZettle, small Giant Games, and many more.

Ryan
Singer

Product Builder, Advisor, Author @ Shape Up

20+ years in product building and pioneering design & development processes, 17+ years as ex-Head of Strategy at Basecamp - now on a mission to get tech teams unstuck, and build by the principles of Shape Up.

Hristo
Borisov

Co-Founder & CEO
@ Payhawk

Builder of the first Bulgarian unicorn & one of the fastest-growing companies in Europe

WHO IS THIS FOR

A GATHERING FOR BUILDERS & VISIONARIES

Tech Companies Professionals

Product people, engineers, marketers, sales reps, HR leaders—and any professional striving to drive impact through their work in the technology field are what we call #builders at How to Web.

Founders

Founders, business initiators, and all startup-minded professionals find their tribe at How to Web. Discover how to build — the startup way.

Investors

First-line investors and business leaders join us in discovering the next entrepreneurial talents and innovations. Doing great business gets easier when all the innovators gather in one place.

Four stages, unlimited inspiration

THERE'S NO WAY YOU CAN'T FIND YOUR INNOVATOR SPARK AT ONE OF THESE STAGES

Build & Grow Stage

800+ attendees

The main stage hosting keynotes and talks from industry leaders on product, engineering, marketing, and growth.

Startup Stage

300+ attendees

Dedicated to founder stories, startup pitches, and discussions on early-stage growth and funding.

Community Stage

400+ attendees

Dedicated to community-driven discussions, panels, and presentations focusing on collaboration and shared experiences.

Q&A Stage

20 attendees

An intimate setting where attendees can ask follow-up questions to speakers in a more personal environment.

Each stage features curated content delivered by industry experts, thought leaders, and innovators from around the world.

WORLD-CLASS SPEAKERS

Learn from 40+ international and local thought leaders, including renowned entrepreneurs, investors, and tech visionaries who share actionable insights and forward-thinking perspectives.

BIG NAMES LOCAL HEROES INVESTORS

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COMPREHENSIVE AGENDA

Two full days packed with inspiring keynotes, panel discussions, fireside chats, and interactive sessions across four specialized stages, each focusing on different aspects of technology and business.

OCTOBER 1-2, 2025

Explore the schedule

SPECIALIZED WORKSHOPS

Hands-on workshops led by industry experts, offering practical skills development in product design, engineering, marketing, and leadership. Limited seats available, pre-registration required.

Browse Workshops

INTERACTIVE ROUNDTABLES

50-minute facilitated discussions on key topics with limited seating for deeper conversations. Topics include challenges in launching new products, team building, and transitioning from service to product.

Discover Roundtables

MASTERMIND SESSIONS

Participant-led sessions designed to facilitate peer-to-peer learning and networking. Submit your own session proposal or join existing sessions on product management, hiring, engineering, and more.

How to Web offers specialized programs designed to help startups at different stages connect with investors, gain visibility, and accelerate their growth.

DEALFLOW

Personalized introductions between startups and investors looking for specific opportunities.

SPOTLIGHT PITCH

Pitch competition with semifinals at Promenada Mall and finals during the conference.

DEMO AREA

Half-day booths in the Expo Area for product demonstrations and meetings.

STARTUP SHOWCASE

Thematic showcase sessions featuring up to 5 startups from the same industry.

Apply for Startup Tickets

Blog

See latest articles

Product Positioning That Works—with April Dunford, Global Positioning Expert

April 8, 2025

The Positioning Framework by April Dunford “Of all seven companies where we had exits, at the biggest one we had the least features. It was the crappiest product compared to the competition.” — April Dunford, a global positioning expert and author, cuts straight to a truth many founders miss: great products don’t sell themselves. Smart… Read more »

Empowering Engineers in Product Decisions—Lessons from Stripe

March 31, 2025

Applied learning from Stripe’s approach The wall between engineering and product isn’t just an organizational challenge—it’s costing you innovation, speed, and market advantage. So, companies have to enable their engineers to think like product leaders and product managers to understand technical constraints if they want to win the race to market. This is just one… Read more »

HOW TO WEB CONFERENCE 2025

THE MEETING POINT

3,000+ Attendees

500+ Startups

100 + Speakers