How to Web Live Episode #2 Thursday, September 24 • 5pm EEST
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Bob Moesta, lifelong innovator and coarchitect of the Jobs-to-be-Done theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives–demand-side sales.
Sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all!