SHIP WORK THAT MATTERS

How to Web Live Episode #9
Thursday, January 14 • 5pm EET

Welcome to How to Web Live. The show you need to watch to discover the stars of the technology world sharing insights and lessons of their journeys so far. Log in and get inspired!

Last year was a bit crazy, and we’re not done (yet!). With teams reorganising, working remotely or in hybrid setups, productivity, team culture, and delivering meaningful results have always been in question.

Ryan Singer, product strategist of Basecamp and author of “Shape Up: Stop Running in Circles and Ship Work that Matters”, is one of the leading voices on the topic of organising teams in order to deliver well-crafted, meaningful products.

The host of this episode is Adriana Iordan, VP of Product and Marketing at Seedblink, an experienced product and marketing executive.

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Ryan Singer


Head of Strategy

@ Basecamp

Ryan  joined what was then known as 37signals as a web designer and was part of the team who designed and built Basecamp, transitioning 37signals from a design consultancy to a world renowned software as a service company. Ryan Singer has worked on all levels of the software stack, from UI design to backend programming to strategy. He has led the design and product management of Basecamp, Backpack, Campfire and Highrise, all class leading products used by millions around the world.

Through more than 17 years at Basecamp, he’s designed features used by millions and invented processes the teams use to design, develop, and ship the right things. These days he’s focused on product strategy: understanding what Basecamp’s customers are trying to do and how to make the product fit them better.

Ryan is also the author of Shape Up: Stop Running in Circles and Ship Work that Matters.

 

Adriana Iordan

VP of Product and Marketing

@ SeedBlink

Adriana has 15+ years’ experience in Fintech and is passionate about enabling tech companies to sell their products and services worldwide. In her role, she has lead the online marketing followed by product strategy and delivery since early days to several exits.

As background, she was part of the team accelerating growth of the Romanian eCommerce and Payments Provider: ePayment to own more than 90% market share, sold to Naspers to become PayU. At Avangate she continued to lead the online marketing, growth services and product strategy building new solutions for software and digital services companies and growing the company worldwide to having a portfolio of over 20,000 active clients globally. She coordinated the integration of 2 platforms and portfolios after the acquisition of 2Checkout (a horizontal payments provider) until right after the exit to Verifone.

She is an enthusiastic participant in the tech community and passionate to exchange ideas on product strategy, growth and teams management.

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