LIVE WORKSHOPS

LEARN FROM
THE BRIGHTEST
TECH MINDS

Get up to date on fundamental topics of product, growth, and teams conducted by some of the top experts and operators of the tech world in live and interactive workshops designed for the online environment.

Live Workshops

November

WORKSHOPS

BRUCE MCCARTHY

Developing Product Roadmaps

BRUCE MCCARTHY

Product Roadmap expert, founder of Product Culture, co-author of "Product Roadmaps Relaunched", ex-product advisor to EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar
Starting date - November 11 | 2pm GMT, 3pm CET

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

Join Bruce McCarthy, legendary product leader, co-author of “Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty” and learn why this approach to roadmapping works and how you can improve product roadmapping in your organization.

PRODUCT MANAGERS PRODUCT OWNERS FOUNDERS DEVELOPMENT TEAM LEADERS INNOVATION TEAM LEADERS AGILE COACHES UX/UI PROFESSIONALS
  • 2 live sessions
    5 hours
  • CREATE YOUR PRODUCT ROADMAP
  • 25 limited seats
  • €399 - Final Price
dan toma
DAN TOMA

Running Lean Experiments

DAN TOMA

Lean Experimentation expert, ex-innovation adviser of Deutsche Telekom, Bayer or Allianz, author of "The Corporate Startup"
Starting date - November 10 | 11am GMT, 1pm CET

Launching a successful new product is not a matter of luck nor is it a matter of financial ability, it is a repeatable process that can be learned. Lean experimentation is becoming the norm when it comes to launching a new venture, preventing over-investment in ideas that might end up being major flops when launched.

Join Dan Toma, lean experimentation expert, author of “The Corporate Startup”, to learn how to successfully run lean experiments that help you build discipline in your experimenting process.

PRODUCT LEADERS PRODUCT OWNERS INNOVATION MANAGERS MARKETING MANAGERS CEOs FOUNDERS
  • 2 live sessions
    5 hours
  • RUN YOUR NEXT LEAN EXPERIMENT
  • 25 limited seats
  • €330 - Final Price
RICH MIRONOV

Leading Product Management Teams

RICH MIRONOV

Product leadership expert and veteran, author of "The Art of Product Management"
Starting date - November 9 | 3:30pm GMT, 4:30pm CET

Product leadership is a fundamental component for building successful product companies. However, most product leaders have little internal peer support for understanding and defining their roles. The product leadership role demands fresh skills and organisational strategies, even as product-level work pulls you back into execution mode.

Join Rich Mironov, Silicon Valley product leadership expert and veteran, author of “The Art of Product Management”, to discover the key topics product leaders need to address for running their teams with great results.

PRODUCT LEADERS SENIOR PRODUCT MANAGERS DIGITAL TRANSFORMATION LEADERS CEOs FOUNDERS
  • 2 live sessions
    4 hours
  • DEVELOP YOUR PRODUCT TEAM BLUEPRINT
  • 15 limited seats
  • 399 - Final Price

Pre-register to unlock these

WORKSHOPS

ASH MAURYA

The Innovator’s Gift: Uncover The Problems Users Have And Build Better Products

ASH MAURYA

Customer development and lean startup expert, creator of the Lean Canvas, best-selling author of "Running Lean" and "Scaling Lean"
Starting date - July 23 | 1pm GMT, 3pm CET

Your awesome new product, once launched, will spew out problems of it’s own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.

Join Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, to learn a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.

Product leaders Product managers Founders CEOs
  • 2 live sessions
    4 hours
  • DEVELOP YOUR PRODUCT VALIDATION PLAN
  • 25 limited seats
  • €367 - Final Price 10% OFF - for early bird tickets
MATT LERNER

User Psychology And Behavioural Economics In Growth Marketing

MATT LERNER

Growth marketing expert, ex-Marketing Manager at PayPal, ex-Head of 500 Startups Europe's growth marketing program
Starting date - October 5 | 12pm GMT, 2pm CET

Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing.

Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy to implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.

Marketers Product managers Analytics specialists Designers Founders
  • 3 live sessions
    6 hours
  • DEVELOP YOUR SPECIFIC GROWTH MARKETING PLAN
  • 30 limited seats
  • €315 - Final Price 10% OFF - for early bird tickets
Bob Moesta
BOB MOESTA

Customer Discovery Interview Techniques Based On Jobs-To-Be-Done Theory

BOB MOESTA

Co-architect of the Jobs-to-be-Done theory, bestselling author, ex-product advisor to Basecamp, Intercom
Starting date - To be scheduled in October - December

Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there.

Join Bob Moesta, co-architect of the Jobs-to-be-Done theory, during this interactive live workshop to learn from how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

Product managers Product owners Founders Designers Developers Marketers
  • 2 live sessions
    3 + 1 hours
  • Conduct your first Jobs-to-be-Done interview
  • 25 limited seats
  • €389 - Final Price 10% OFF - for early bird tickets
April Dunford
APRIL DUNFORD

Product Positioning So Clients Get It, Buy It, Love It

APRIL DUNFORD

25y+ in product positioning with IBM, MaRS, Sprintly & others, launched 16 products, author of product marketing fundamental bestseller “Obviously Awesome”
Starting date - To be scheduled in October - December

Positioning forms the foundation of a product’s Go To Market strategy – from customer segmentation, messaging, marketing plan, sales strategy, product roadmap, pricing to competitive strategy.

Join April Dunford, product positioning expert with 25+ years of experience, to understand the methodology the tools needed to master positioning, and create your own product positioning roadmap.

Product leaders Product managers Marketing leaders Product marketers Sales managers CEOs
  • 2 live sessions
    3 + 1.5 hours
  • Develop your production positioning plan
  • 30 limited seats
  • €367 - Final Price 10% OFF - for early bird tickets

COMING SOON

What's Next?

Stay up to date with How to Web’s live and interactive workshops conducted by top experts and operators of the tech world. Subscribe to our Workshop Alerts and get updated every time we’re adding a new monthly set of workshops. Here are a few of the topics to expect in the next months:

  • Product-led onboarding
  • Managing team culture in a remote setting
  • Startup investment essentials
  • Product management essentials
  • Building a product team
Subscribe for updates

Subscribe to Workshop Alerts

SUBSCRIBE TO
WORKSHOP ALERTS

Stay up to date with How to Web’s live and interactive workshops conducted by top experts and operators of the tech world.
Get updated every time we’re adding a new monthly set of workshops. Here are a few of the topics to expect in the next months.

Back to Home Page