Developing Product Roadmaps

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

Join Bruce McCarthy, legendary product leader, co-author of “Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty” and learn why this approach to roadmapping works and how you can improve product roadmapping in your organization.

• 2 live sessions
  5 hours
• CREATE YOUR PRODUCT ROADMAP
• 25 limited seats
• €399 - Final Price 10% OFF - for early bird tickets

Running Lean Experiments

Launching a successful new product is not a matter of luck nor is it a matter of financial ability, it is a repeatable process that can be learned. Lean experimentation is becoming the norm when it comes to launching a new venture, preventing over-investment in ideas that might end up being major flops when launched.

Join Dan Toma, lean experimentation expert, author of “The Corporate Startup”, to learn how to successfully run lean experiments that help you build discipline in your experimenting process.

• 2 live sessions
  5 hours
• RUN YOUR NEXT LEAN EXPERIMENT
• 25 limited seats
• €330 - Final Price 10% OFF - for early bird tickets

Leading Product Management Teams

Product leadership is a fundamental component for building successful product companies. However, most product leaders have little internal peer support for understanding and defining their roles. The product leadership role demands fresh skills and organisational strategies, even as product-level work pulls you back into execution mode.

Join Rich Mironov, Silicon Valley product leadership expert and veteran, author of “The Art of Product Management”, to discover the key topics product leaders need to address for running their teams with great results.

• 2 live sessions
  4 hours
• DEVELOP YOUR PRODUCT TEAM BLUEPRINT
• 15 limited seats
• 399 - Final Price 10% OFF - for early bird tickets

Customer Discovery Interview Techniques Based On Jobs-To-Be-Done Theory

Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there.

Join Bob Moesta, co-architect of the Jobs-to-be-Done theory, during this interactive live workshop to learn from how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

• 2 live sessions
  3 + 1 hours
• Conduct your first Jobs-to-be-Done interview
• 25 limited seats
• €389 - Final Price 10% OFF - for early bird tickets

Product Positioning So Clients Get It, Buy It, Love It

Positioning forms the foundation of a product’s Go To Market strategy – from customer segmentation, messaging, marketing plan, sales strategy, product roadmap, pricing to competitive strategy.

Join April Dunford, product positioning expert with 25+ years of experience, to understand the methodology the tools needed to master positioning, and create your own product positioning roadmap.

• 2 live sessions
  3 + 1.5 hours
• Develop your production positioning plan
• 30 limited seats
• €367 - Final Price 10% OFF - for early bird tickets