Customer research – Get actionable learnings from your user interviews

Interviewing your customers is undeniably one of the most valuable and commonly used user research tools, but doing great interviews does not always mean impactful outcomes on the product. Learn how to do a proper debriefing after the interviews, and how to analyze and synthesize actionable learnings from the answers you’ve got.

Join Steve Portigal, an experienced user researcher, with over 20 years in the customer-research field, to learn how you can use your user research to guide and improve your product development process.

All How to Web workshops consist of live sessions with the instructor delivered online, with no recorded materials, so you can discuss your problems and get your questions answered.

• 2 live sessions
  5 hours
• Get actionable learnings from your user interviews
• 20 limited seats
• €327 - Final Price 10% OFF - for early bird tickets

Silicon Valley Metrics: Align your team on the most impactful work

Is your team moving in too many directions? Does this feel like progressing only randomly through trial and error? What if we told you the Silicon Valley secret was a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter – all the world’s top tech companies have a North Star Metric and 3 “key drivers” because that simple framework has incredible power to align and focus the team. Now you can get yours.

In this session, Matt will take you through the methodology used by top Silicon Valley companies, which includes setting your North Star Metric and a narrow set of key driver inputs. Importantly, we’ll identify your rate-limiting step, the bottleneck where you need to focus to have the biggest impact on your growth. Finally, we’ll talk about how to roll out this framework across your team, and a simple set of conversations you can have to ensure people are aligned and making good decisions around how to spend their time and money.

• 2 live sessions
  4 hours
• Define your North Star “value delivery metric”
• 25 limited seats
• €320 - Final Price 10% OFF - for early bird tickets

The Innovator’s Gift: Uncover The Problems Users Have And Build Better Products

Your awesome new product, once launched, will spew out problems of it’s own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.

Join Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, to learn a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.

• 2 live sessions
  4 hours
• Develop your product validation plan
• 25 limited seats
• €367 - Final Price 10% OFF - for early bird tickets