Jobs-to-be-Done theory helps you leverage the force of your customers’ behavior, to drive product development and product improvement. During this interactive live workshop you’ll learn from Bob Moesta, co-architect of the Jobs-to-be-Done theory, how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

• 2 live sessions
  3 + 1 hours
• Pre-workshop reading
  In-workshop exercises
• 25 limited seats
• €389 - Final Price 10% OFF - BY June 16

Positioning forms the foundation of a product’s Go To Market strategy. Your customer segmentation, messaging, marketing plan, sales strategy, product roadmap, pricing, competitive strategy – each of these relies on positioning as a critical input. In this Masterclass you’ll learn from April Dunford, product positioning expert with 20+ years of experience, the methodology, and the tools needed to master positioning.

• 2 live sessions
  3 + 1.5 hours
• Pre-workshop reading
  In-workshop exercises
• 30 limited seats
• €367 - Final Price 10% OFF - BY June 17

How do you create a system that helps you or your sales team to generate as many highly qualified leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? In this workshop, Aaron Ross, ex-Salesforce sales director and bestselling author (“Predictable Revenue”, “From impossible to inevitable”), will help you rethink your outbound sales process and grow your sales – even in times of crisis.

• 2 live sessions
  3 + 2 hours
• Pre-workshop reading
  In-workshop exercises
• 30 limited seats
• €352 - Final Price 10% OFF - BY June 18