Get up to date on fundamental topics of product, growth, and teams conducted by some of the top experts and operators of the tech world in live and interactive workshops designed for the online environment.
Customer Discovery Interview Techniques Based On Jobs-To-Be-Done Theory
BOB MOESTACo-architect of the Jobs-to-be-Done theory, bestselling author, ex-product advisor to Basecamp, Intercom
Jobs-to-be-Done theory helps you leverage the force of your customers’ behavior, to drive product development and product improvement. During this interactive live workshop you’ll learn from Bob Moesta, co-architect of the Jobs-to-be-Done theory, how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.
Product Positioning So Clients Get It, Buy It, Love It
APRIL DUNFORD25y+ in product positioning with IBM, MaRS, Sprintly & others, launched 16 products, author of product marketing fundamental bestseller “Obviously Awesome”
Positioning forms the foundation of a product’s Go To Market strategy. Your customer segmentation, messaging, marketing plan, sales strategy, product roadmap, pricing, competitive strategy – each of these relies on positioning as a critical input. In this Masterclass you’ll learn from April Dunford, product positioning expert with 20+ years of experience, the methodology, and the tools needed to master positioning.
Predictable Revenue: Growing Outbound Sales Even In Times Of Crisis
AARON ROSSOutbound Sales Expert, ex-Salesforce sales director and bestselling author of "Predictable Revenue" and "From Impossible to Inevitable"
How do you create a system that helps you or your sales team to generate as many highly qualified leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? In this workshop, Aaron Ross, ex-Salesforce sales director and bestselling author (“Predictable Revenue”, “From impossible to inevitable”), will help you rethink your outbound sales process and grow your sales – even in times of crisis.
Stay up to date with How to Web’s live and interactive workshops conducted by top experts and operators of the tech world. Subscribe to our Workshop Alerts and get updated every time we’re adding a new monthly set of workshops. Here are a few of the topics to expect in the next months:
- Product-led onboarding
- Managing team culture in a remote setting
- Startup investment essentials
- Product management essentials
- Building a product team