Get up to date on fundamental topics of product, growth, and teams conducted by some of the top experts and operators of the tech world in live and interactive workshops designed for the online environment.
Developing Product Roadmaps
BRUCE MCCARTHYProduct Roadmap expert, founder of Product Culture, co-author of "Product Roadmaps Relaunched", ex-product advisor to EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.
Join Bruce McCarthy, legendary product leader, co-author of “Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty” and learn why this approach to roadmapping works and how you can improve product roadmapping in your organization.
Running Lean Experiments
DAN TOMALean Experimentation expert, ex-innovation adviser of Deutsche Telekom, Bayer or Allianz, author of "The Corporate Startup"
Launching a successful new product is not a matter of luck nor is it a matter of financial ability, it is a repeatable process that can be learned. Lean experimentation is becoming the norm when it comes to launching a new venture, preventing over-investment in ideas that might end up being major flops when launched.
Join Dan Toma, lean experimentation expert, author of “The Corporate Startup”, to learn how to successfully run lean experiments that help you build discipline in your experimenting process.
Leading Product Management Teams
RICH MIRONOVProduct leadership expert and veteran, author of "The Art of Product Management"
Product leadership is a fundamental component for building successful product companies. However, most product leaders have little internal peer support for understanding and defining their roles. The product leadership role demands fresh skills and organisational strategies, even as product-level work pulls you back into execution mode.
Join Rich Mironov, Silicon Valley product leadership expert and veteran, author of “The Art of Product Management”, to discover the key topics product leaders need to address for running their teams with great results.
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The Innovator’s Gift: Uncover The Problems Users Have And Build Better Products
ASH MAURYACustomer development and lean startup expert, creator of the Lean Canvas, best-selling author of "Running Lean" and "Scaling Lean"
Your awesome new product, once launched, will spew out problems of it’s own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.
Join Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, to learn a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.
User Psychology And Behavioural Economics In Growth Marketing
MATT LERNERGrowth marketing expert, ex-Marketing Manager at PayPal, ex-Head of 500 Startups Europe's growth marketing program
Growth marketing provides a structured framework to run experiments and measure their growth impact, but strategy with no tactics means nothing.
Join Matt Lerner, growth marketing expert, ex-PayPal and 500 Startups, to discover practical and easy to implement growth tactics by understanding how psychology and behavioral economics impact each stage of the customer journey.
Customer Discovery Interview Techniques Based On Jobs-To-Be-Done Theory
BOB MOESTACo-architect of the Jobs-to-be-Done theory, bestselling author, ex-product advisor to Basecamp, Intercom
Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there.
Join Bob Moesta, co-architect of the Jobs-to-be-Done theory, during this interactive live workshop to learn from how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.
Product Positioning So Clients Get It, Buy It, Love It
APRIL DUNFORD25y+ in product positioning with IBM, MaRS, Sprintly & others, launched 16 products, author of product marketing fundamental bestseller “Obviously Awesome”
Positioning forms the foundation of a product’s Go To Market strategy – from customer segmentation, messaging, marketing plan, sales strategy, product roadmap, pricing to competitive strategy.
Join April Dunford, product positioning expert with 25+ years of experience, to understand the methodology the tools needed to master positioning, and create your own product positioning roadmap.
Stay up to date with How to Web’s live and interactive workshops conducted by top experts and operators of the tech world. Subscribe to our Workshop Alerts and get updated every time we’re adding a new monthly set of workshops. Here are a few of the topics to expect in the next months:
- Product-led onboarding
- Managing team culture in a remote setting
- Startup investment essentials
- Product management essentials
- Building a product team