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Get up to date on fundamental topics of product, growth, and teams conducted by some of the top experts and operators of the tech world in live and interactive workshops designed for the online environment.

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JUNE

WORKSHOPS

Bob Moesta
BOB MOESTA

Customer Discovery Interview Techniques Based On Jobs-To-Be-Done Theory

BOB MOESTA

Co-architect of the Jobs-to-be-Done theory, bestselling author, ex-product advisor to Basecamp, Intercom
Starting date - June 23 | 11am GMT REGISTRATION ENDING - June 21

Jobs-to-be-Done theory helps you leverage the force of your customers’ behavior, to drive product development and product improvement. During this interactive live workshop you’ll learn from Bob Moesta, co-architect of the Jobs-to-be-Done theory, how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

Product managers Entrepreneurs Designers Developers Executives Marketers Analysts
  • 2 live sessions
    3 + 1 hours
  • Pre-workshop reading
    In-workshop exercises
  • 25 limited seats
  • €389 - Final Price 10% OFF - BY June 16
April Dunford
APRIL DUNFORD

Product Positioning So Clients Get It, Buy It, Love It

APRIL DUNFORD

25y+ in product positioning with IBM, MaRS, Sprintly & others, launched 16 products, author of product marketing fundamental bestseller “Obviously Awesome”
Starting date - June 24 | 12pm GMT REGISTRATION ENDING - June 22

Positioning forms the foundation of a product’s Go To Market strategy. Your customer segmentation, messaging, marketing plan, sales strategy, product roadmap, pricing, competitive strategy – each of these relies on positioning as a critical input. In this Masterclass you’ll learn from April Dunford, product positioning expert with 20+ years of experience, the methodology, and the tools needed to master positioning.

Product leaders Product managers Marketing leaders Product marketers Sales managers CEOs Business unit leaders Other executives
  • 2 live sessions
    3 + 1.5 hours
  • Pre-workshop reading
    In-workshop exercises
  • 30 limited seats
  • €367 - Final Price 10% OFF - BY June 17
Aaron Ross
AARON ROSS

Predictable Revenue: Growing Outbound Sales Even In Times Of Crisis

AARON ROSS

Outbound Sales Expert, ex-Salesforce sales director and bestselling author of "Predictable Revenue" and "From Impossible to Inevitable"
Starting date - June 25 | 12pm GMT REGISTRATION ENDING - June 23

How do you create a system that helps you or your sales team to generate as many highly qualified leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? In this workshop, Aaron Ross, ex-Salesforce sales director and bestselling author (“Predictable Revenue”, “From impossible to inevitable”), will help you rethink your outbound sales process and grow your sales – even in times of crisis.

Sales managers Founders Sales reps CEOs CROs Other executives
  • 2 live sessions
    3 + 2 hours
  • Pre-workshop reading
    In-workshop exercises
  • 30 limited seats
  • €352 - Final Price 10% OFF - BY June 18

COMING SOON

What's Next?

Stay up to date with How to Web’s live and interactive workshops conducted by top experts and operators of the tech world. Subscribe to our Workshop Alerts and get updated every time we’re adding a new monthly set of workshops. Here are a few of the topics to expect in the next months:

  • Product-led onboarding
  • Managing team culture in a remote setting
  • Startup investment essentials
  • Product management essentials
  • Building a product team
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Subscribe to Workshop Alerts

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WORKSHOP ALERTS

Stay up to date with How to Web’s live and interactive workshops conducted by top experts and operators of the tech world.
Get updated every time we’re adding a new monthly set of workshops. Here are a few of the topics to expect in the next months.

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