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Get up to date on fundamental topics of product, growth, and teams conducted by some of the top experts and operators of the tech world in live and interactive workshops designed for the online environment.

Live Workshops

November

WORKSHOPS

Bruce McCarthy
BRUCE MCCARTHY

Developing Product Roadmaps

BRUCE MCCARTHY

Product Roadmap expert, founder of Product Culture, co-author of "Product Roadmaps Relaunched", ex-product advisor to EGYM, Vistaprint, Localytics, Huawei, Nuance, and Zipcar
Starting date - November 11 | 1pm GMT, 3pm CET

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

Join Bruce McCarthy, legendary product leader, co-author of “Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty” and learn why this approach to roadmapping works and how you can improve product roadmapping in your organization.

PRODUCT MANAGERS PRODUCT OWNERS FOUNDERS DEVELOPMENT TEAM LEADERS INNOVATION TEAM LEADERS AGILE COACHES UX/UI PROFESSIONALS
  • 2 live sessions
    5 hours
  • CREATE YOUR PRODUCT ROADMAP
  • 25 limited seats
  • €399 - Final Price 10% OFF - for early bird tickets
dan toma
DAN TOMA

Running Lean Experiments

DAN TOMA

Lean Experimentation expert, ex-innovation adviser of Deutsche Telekom, Bayer or Allianz, author of "The Corporate Startup"
Starting date - November 10 | 11am GMT, 1pm CET

Launching a successful new product is not a matter of luck nor is it a matter of financial ability, it is a repeatable process that can be learned. Lean experimentation is becoming the norm when it comes to launching a new venture, preventing over-investment in ideas that might end up being major flops when launched.

Join Dan Toma, lean experimentation expert, author of “The Corporate Startup”, to learn how to successfully run lean experiments that help you build discipline in your experimenting process.

PRODUCT LEADERS PRODUCT OWNERS INNOVATION MANAGERS MARKETING MANAGERS CEOs FOUNDERS
  • 2 live sessions
    5 hours
  • RUN YOUR NEXT LEAN EXPERIMENT
  • 25 limited seats
  • €330 - Final Price 10% OFF - for early bird tickets
rich mironov
RICH MIRONOV

Leading Product Management Teams

RICH MIRONOV

Product leadership expert and veteran, author of "The Art of Product Management"
Starting date - November 9 | 2:30pm GMT, 4:30pm CET

Product leadership is a fundamental component for building successful product companies. However, most product leaders have little internal peer support for understanding and defining their roles. The product leadership role demands fresh skills and organisational strategies, even as product-level work pulls you back into execution mode.

Join Rich Mironov, Silicon Valley product leadership expert and veteran, author of “The Art of Product Management”, to discover the key topics product leaders need to address for running their teams with great results.

PRODUCT LEADERS SENIOR PRODUCT MANAGERS DIGITAL TRANSFORMATION LEADERS CEOs FOUNDERS
  • 2 live sessions
    4 hours
  • DEVELOP YOUR PRODUCT TEAM BLUEPRINT
  • 15 limited seats
  • 399 - Final Price 10% OFF - for early bird tickets

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WORKSHOPS

Bob Moesta
BOB MOESTA

Customer Discovery Interview Techniques Based On Jobs-To-Be-Done Theory

BOB MOESTA

Co-architect of the Jobs-to-be-Done theory, bestselling author, ex-product advisor to Basecamp, Intercom
Starting date - To be scheduled in October - December

Understanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there.

Join Bob Moesta, co-architect of the Jobs-to-be-Done theory, during this interactive live workshop to learn from how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.

Product managers Product owners Founders Designers Developers Marketers
  • 2 live sessions
    3 + 1 hours
  • Conduct your first Jobs-to-be-Done interview
  • 25 limited seats
  • €389 - Final Price 10% OFF - for early bird tickets
April Dunford
APRIL DUNFORD

Product Positioning So Clients Get It, Buy It, Love It

APRIL DUNFORD

25y+ in product positioning with IBM, MaRS, Sprintly & others, launched 16 products, author of product marketing fundamental bestseller “Obviously Awesome”
Starting date - To be scheduled in October - December

Positioning forms the foundation of a product’s Go To Market strategy – from customer segmentation, messaging, marketing plan, sales strategy, product roadmap, pricing to competitive strategy.

Join April Dunford, product positioning expert with 25+ years of experience, to understand the methodology the tools needed to master positioning, and create your own product positioning roadmap.

Product leaders Product managers Marketing leaders Product marketers Sales managers CEOs
  • 2 live sessions
    3 + 1.5 hours
  • Develop your production positioning plan
  • 30 limited seats
  • €367 - Final Price 10% OFF - for early bird tickets

COMING SOON

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What's Next?

Stay up to date with How to Web’s live and interactive workshops conducted by top experts and operators of the tech world. Subscribe to our Workshop Alerts and get updated every time we’re adding a new monthly set of workshops. Here are a few of the topics to expect in the next months:

  • Product-led onboarding
  • Managing team culture in a remote setting
  • Startup investment essentials
  • Product management essentials
  • Building a product team
Subscribe for updates

Subscribe to Workshop Alerts

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WORKSHOP ALERTS

Stay up to date with How to Web’s live and interactive workshops conducted by top experts and operators of the tech world.
Get updated every time we’re adding a new monthly set of workshops. Here are a few of the topics to expect in the next months.

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