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Get up to date on fundamental topics of product, growth, and teams conducted by some of the top experts and operators of the tech world in live and interactive workshops designed for the online environment.
July
WORKSHOPS
How To Adapt Your Culture To A Remote/Hybrid Environment
BRETTON PUTTER
Culture expert and researcher, author of Culture Decks Decoded and Own Your Culture, ex-executive search leaderAs the end of the pandemic crisis is uncertain, you are deciding if or how to plan a successful permanent transition to a remote/hybrid culture. But changing culture is difficult and expensive, and any mistep can affect profoundly the company.
Join Bretton Putter, culture expert and author and CEO of Culture Gene, to gain insights into the 9 best practices that successful remote work companies focus on and what you need to do to transition your culture to a remote or hybrid model.
SOLD OUT
The Innovator’s Gift: Uncover The Problems Users Have And Build Better Products
ASH MAURYA
Customer development and lean startup expert, creator of the Lean Canvas, best-selling author of "Running Lean" and "Scaling Lean"Your awesome new product, once launched, will spew out problems of it’s own. The key to staying relevant to your customers and defending/growing your business model does not come from throwing more features (solutions) at them, but rather continuously uncovering problems and addressing them — before your competitors do.
Join Ash Maurya, customer development and lean startup expert, creator of the Lean Canvas and best-selling author, to learn a systematic approach for uncovering problems worth solving and turning them into solutions your customers cannot refuse.
October-December
WORKSHOPS
Customer Discovery Interview Techniques Based On Jobs-To-Be-Done Theory
BOB MOESTA
Co-architect of the Jobs-to-be-Done theory, bestselling author, ex-product advisor to Basecamp, IntercomUnderstanding your users can make the difference between the success or failure of your product. Well-conducted interviews can reveal the reasons users “hire” your product to advance in their lives and the timeline that got them there.
Join Bob Moesta, co-architect of the Jobs-to-be-Done theory, during this interactive live workshop to learn from how to effectively plan, conduct, and process an interview based on the Jobs-to-be-Done theory.
Product Positioning So Clients Get It, Buy It, Love It
APRIL DUNFORD
25y+ in product positioning with IBM, MaRS, Sprintly & others, launched 16 products, author of product marketing fundamental bestseller “Obviously Awesome”Positioning forms the foundation of a product’s Go To Market strategy – from customer segmentation, messaging, marketing plan, sales strategy, product roadmap, pricing to competitive strategy.
Join April Dunford, product positioning expert with 25+ years of experience, to understand the methodology the tools needed to master positioning, and create your own product positioning roadmap.
COMING SOON
What's Next?
Stay up to date with How to Web’s live and interactive workshops conducted by top experts and operators of the tech world. Subscribe to our Workshop Alerts and get updated every time we’re adding a new monthly set of workshops. Here are a few of the topics to expect in the next months:
- Product-led onboarding
- Managing team culture in a remote setting
- Startup investment essentials
- Product management essentials
- Building a product team