Kate Ivanova is a dynamic Senior Product Manager at Booking.com in Amsterdam, where she spearheads the creation of a pioneering AI-powered trip planning experience.
With over eight years of expertise building and scaling both B2B and B2C SaaS products, Kate specializes in leading discovery, experimentation, and 0→1 product development—always anchored in measurable user satisfaction and business impact.
At Booking.com, Kate crafted a next-generation travel planning experience that empowers millions to discover and organize trips using intelligent, personalized insights. Her work blended deep product intuition with innovation, transforming abstract ideas into seamless and scalable solutions launched with impact. She collaborated closely with executive stakeholders to ensure the product vision translates into a cohesive, future-forward experience.
Previously at Miro, Kate demonstrated her talent for spotting market opportunities ahead of the curve—identifying “Workshops and Meetings” as a strategic use case just before the pandemic. The viral features she introduced boosted user engagement by 30%, showcasing her ability to deliver product-led growth through meaningful user experiences.
Kate’s proven strengths lie in launching breakthrough products, leading high-performing cross-functional teams, and identifying market needs before they emerge. Her deep expertise in Product-Led Growth, user research, and data-driven strategy enables her to launch products that people genuinely love—and use.
In her approach, Kate believes in iterative excellence—constantly refining product direction through careful measurement, feedback loops, and, where applicable, recursive optimization.
Join Kate Ivanova at How to Web Conference 2025 to learn how to tap into emerging technologies, execute visionary product strategies, and turn innovation into products that resonate deeply—and widely.
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