Cristina Șerban is Director of Product Marketing for Consumer Solutions at Bitdefender, where she leads strategy across product, portfolio, and customer marketing. With over 15 years of experience in marketing, she has worked across communications, content, and product strategy, guiding global initiatives from concept to execution.
Her expertise spans customer advocacy programs, retention and loyalty strategies, and the development of success stories and testimonials that strengthen brand trust. She has also managed portfolios of products for specific industries, aligning messaging, competitor analysis, and digital campaigns with business objectives.
Cristina is recognized for her ability to implement global business models across diverse cultural and organizational environments, as well as for taking the lead on initiatives that break new ground.
At How to Web Conference 2025, she will speak on ''Breaking the ice: How Do You Build Skills and Expertise Where None Exist'', sharing insights from her career on how to develop capabilities in uncharted areas and create impact through both vision and execution.
Other featured speakers
Jan Werner
Senior Product Manager @ Instaffo
Jan Werner is a hands-on product leader currently driving product strategy and execution at Instaffo, a dynamic and fast-growing company focused on innovative solutions.
Razvan Visan
Founder @ SocialInsider
Razvan Visan is the founder of Socialinsider, a leading social media analytics and benchmarking platform that helps brands and businesses analyze performance across channels, gain competitive intelligence, and uncover content trends.
Abdul Rahman
Senior Product Owner @ Cognity, ex Porsche
CSPO-certified product manager driving enterprise AI development. Leads LLM integrations, RAG-based knowledge systems, and NLU product strategy. MBA in Operations Management with fintech background. Specializes in scalable GenAI solutions for enterprise clients.
Martin Eriksson
Founder @ ProductTank
Martin Eriksson has 30+ years experience at the forefront of product, as the former Product Partner at EQT (Europe’s largest private investor), co-founder of Mind the Product (World’s largest product community), and co-author of Product Leadership, he has helped define modern product management.