Cristina Șerban is Director of Product Marketing for Consumer Solutions at Bitdefender, where she leads strategy across product, portfolio, and customer marketing. With over 15 years of experience in marketing, she has worked across communications, content, and product strategy, guiding global initiatives from concept to execution.
Her expertise spans customer advocacy programs, retention and loyalty strategies, and the development of success stories and testimonials that strengthen brand trust. She has also managed portfolios of products for specific industries, aligning messaging, competitor analysis, and digital campaigns with business objectives.
Cristina is recognized for her ability to implement global business models across diverse cultural and organizational environments, as well as for taking the lead on initiatives that break new ground.
At How to Web Conference 2025, she will speak on ''Breaking the ice: How Do You Build Skills and Expertise Where None Exist'', sharing insights from her career on how to develop capabilities in uncharted areas and create impact through both vision and execution.
Other featured speakers
Ioana Teleanu
Founder & Design Consultant, ex-Miro & UiPath @ AI-R Design Studio, ex-Miro
Ioana is a design leader & speaker focused on the AI space, being also the creator of a thriving UX community of over 220k people. Her first AI designed product, Clipboard AI, won Time magazine's Best Invention of 2023 award.
Arne Kittler
Co-Founder @ Product at Heart
Arne is a contextual product leader with over 25 years of experience. He helps organizations as a fractional leader, product leadership coach, consultant and startup-advisor. He is a co-founder of Product at Heart and Hey Clarity.
Bram De Geyter
Senior Vice President Product & Technology @ Showpad
Bram De Geyter is Senior Vice President of Product & Technology at Showpad, where he oversees global R&D teams across engineering, product management, UX, research, software architecture, analytics, and operations. With a robust career path, Bram has built a reputation for shaping top-performing teams and delivering market-leading B2B software that drives measurable business outcomes.
Andrew Mende
Senior Product Manager Machine Learning @ Booking.com
Andrew Mende is a Senior Product Manager Machine Learning at Booking.com, where he leads the team responsible the ML model powering the company's hotel search.