Aggelos Mouzakitis leads Product Growth at IBM Observability, specializing in SaaS monetization and customer-led growth. With over a decade of experience across startups and enterprise tech, he is known for his practical, no-nonsense approach to scaling revenue and optimizing product strategies.
Aggelos Mouzakitis is a seasoned expert in product growth and SaaS monetization, currently serving as Product Growth Lead at IBM Observability. With more than ten years of hands-on experience in the tech industry, Aggelos has helped startups, scale-ups, and global enterprises unlock sustainable growth through customer-centric strategies and data-driven experimentation.
Before joining IBM, Aggelos founded Growth Sandwich, a consultancy that guided over 100 SaaS companies in Europe and North America to refine their monetization models, pricing strategies, and product-market fit. His expertise spans across product-led growth, customer research (with deep knowledge of the Jobs-to-be-Done framework), and the alignment of product and revenue teams to accelerate business outcomes.
Aggelos is celebrated for his candid, actionable advice and his ability to demystify complex growth challenges. He is a frequent speaker at international SaaS and product conferences, where he shares insights on monetization, growth engines, and customer research. As a mentor and coach, he empowers founders and growth professionals to make bold, evidence-based decisions that drive measurable results.
Aggelos holds degrees in Business Administration and Mental Health Counselling, and has completed advanced certifications in product management, user research, and AI product design. His unique blend of business acumen, psychological insight, and technical expertise enables him to bridge the gap between customer needs and business objectives—helping organizations turn growth theory into practice.
Whether on stage, in workshops, or in the boardroom, Aggelos Mouzakitis is dedicated to helping SaaS companies rethink growth, monetize smarter, and deliver products that customers truly value.
Join Aggelos Mouzakitis at How to Web Conference 2025 to discover a no-nonsense approach to scaling revenue and optimizing product strategies.
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