Tarek is a former computer science graduate turned marketing expert, specializing in areas like landing page optimization, paid acquisition, and content creation, particularly video. Passionate about sharing his knowledge, he has trained over 1,500 professionals as a trainer at Growth Tribe.
Tarek Reslan is a Growth Marketing Coach and Subject Matter Expert based in the Randstad region of the Netherlands. With a roots in computer science and a natural evolution into marketing, he specializes in helping teams and individuals master digital marketing fundamentals and growth strategies that make real impact.
Tarek designs and delivers on-demand courses focused on growth and digital marketing—regularly updating content to keep pace with industry trends. His seasoned guidance has empowered corporate teams at prestigious brands such as Unilever, Heineken, and Schneider Electric to elevate their marketing strategies and performance.
An accomplished public speaker and facilitator, Tarek has hosted over 100 webinars and workshops to raise brand visibility and foster community engagement. His training programs consistently earn outstanding satisfaction ratings, averaging 8.7 out of 10.
Tarek also provides personalized coaching to over 200 professionals and has trained more than 2,000 individuals across sectors—from agile startups to expansive corporate environments. His impact extends into marketing execution—he’s helped optimize Growth Tribe’s landing pages and A/B testing, while contributing thought-provoking content for Growth Tribe’s YouTube channel and blog.
He has experience in a wide range of essential marketing topics, including persona development, customer journey mapping, data analytics, content marketing, paid social, SEO, CRO, experimentation processes, growth mindset cultivation, activation and retention strategies.
At How to Web Conference 2025, attendees will benefit from Tarek’s expertise in AI marketing, unpacking hacks that can actually grow your business.
Other featured speakers
Gina Dragulin
Fractional CMO @ ex Miro, ex Microsoft
Gina Dragulin brings over 18 years of strategic marketing leadership across top-tier tech firms such as Microsoft, Miro, Synthesized, Unbabel, and SoSafe. Recognized as one of the “Top 100 Future B2B CMOs” in 2022, she expertly blends technical marketing insight with executional clarity to scale SaaS, cloud, and AI solutions globally.
Emanuel Martonca
Founder, Pricing Strategist @ Soft Fight
Emanuel Martonca applies years of negotiation insight and pricing strategy to change how B2B software and IT services firms price their work. He’s led over 300 pricing and sales negotiations since 2012, representing both buyers and sellers, and helps companies shift from traditional time-based billing to value-driven pricing models.
Carmen Pungă
Sales Lead - Romania & Tech Market Development - Romania & Bulgaria @ Google
Carmen Pungă is the Sales Lead for Romania and Tech Market Development Lead for Romania and Bulgaria at Google.
Steen Rasmussen
Director of Data Innovation @ IIH Nordic
As co-founder of the internationally renowned digital agency IIH Nordic, Steen has been working in the intersection of business, marketing and data for more than 25 year delivering insights and results for clients, such as Apple, IKEA, Lego and many more.