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Sara Maldon
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Sara Maldon

Head of Business Automation & AI @  Make

Marketing and sales

Chief executive officer of Inflect and former head of business automation & AI at Make (by Celonis), where she famously took internal AI adoption from 8% to 96% in just four months. Having led data programs at BNP Paribas, Sara gives leadership teams a reality check on whether their AI spend is paying off.

Sara tackles the awkward gap between massive AI budgets and actual business returns. Her track record spans both traditional finance and fast-moving scale-ups, giving her a direct view of why expensive software so often sits unused on company dashboards.

She zeroes in on the human friction points that sink corporate rollouts: leadership hesitation, cultural inertia and vanity metrics. Executives leave with a clear methodology for auditing their current tech stack, measuring true ROI and building a workforce that uses AI as part of their daily routine.

If you want a no-nonsense audit of your tech stack, Sara’s session is your roadmap to stop wasting budget on idle software.