Meet

Razvan
Todor

Product Management Director @ Bitdefender

Product and UX expertise in B2B and B2C security products

Razvan works in product management but has a strong background in agile methodologies and roots in UI experience and design. He has over 10 years of experience in managing large, cross-functional, distributed teams.

This autumn at How to Web, Razvan is going to show you how security products are designed and why some uninspired messages make it into product interfaces. So make sure you don’t miss his talk.

Bridging the gap between R&D and UX

It’s almost a paradox, from a marketer’s standpoint, how a product with no GUI and everything available just from the command line has a higher adoption rate than a product with similar functionality and a ton of money invested into UX.

It’s also a paradox, this time from a core R&D point of view, how a product with seemingly light functionality but great UX sells undeniably better than a much more technically valuable product.

When building security products, we’re facing a constant struggle of balancing UX with functionality. And, in the end, it all boils down to whether your users love or fear such terms as “Telnet”, “Protocol”, or “Wireshark”.

Meet Razvan Todor at How to Web!

Other featured mentors & guest speakers

Carlos
Espinal

Managing Partner @ Seedcamp

Investor in 4 European unicorns and thought leader at Seedcamp Podcast.

Marcin
Grodzicki

Chief Product Officer @ Sotrender

Product management specialist, previously startup founder.

Jag
Singh

Managing Director @ Techstars Berlin

Investor and supporter of the next wave of disruptive European startups.

Jeroen
Corthout

Founder & CEO
Salesflare

Founder, B2B sales and product expert.

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