FEATURED SPEAKERS

Razvan
Todor

Product Management Director @ Bitdefender

Product and UX expertise in B2B and B2C security products

Razvan works in product management but has a strong background in agile methodologies and roots in UI experience and design. He has over 10 years of experience in managing large, cross-functional, distributed teams.

This autumn at How to Web, Razvan is going to show you how security products are designed and why some uninspired messages make it into product interfaces. So make sure you don’t miss his talk.

Bridging the gap between R&D and UX

It’s almost a paradox, from a marketer’s standpoint, how a product with no GUI and everything available just from the command line has a higher adoption rate than a product with similar functionality and a ton of money invested into UX.

It’s also a paradox, this time from a core R&D point of view, how a product with seemingly light functionality but great UX sells undeniably better than a much more technically valuable product.

When building security products, we’re facing a constant struggle of balancing UX with functionality. And, in the end, it all boils down to whether your users love or fear such terms as “Telnet”, “Protocol”, or “Wireshark”.

Meet Razvan Todor at How to Web!

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Michael
Perry

Director of Kit
Shopify

Director of product, marketing Shopify Product expert and founder of Kit

Sean
Ellis

Founder
Growth Hackers

Founder of the worldwide Growth Hacking movement, founder of GrowthHackers.com

April
Dunford

Positioning Expert & CEO @ Ambient strategy

Product positioning expert with 16 products launched, author of “Obviously Awesome”

Bob
Moesta

Founder, President & CEO @ Re-Wired Group

Pioneer of Jobs To Be Done Theory, expert on developing & launching new products

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