Léa Samrani helps you grow your app through focused, test-driven experimentation. She ran over 30 high-impact experiments in five months and boosted MRR by 50 percent using tools like Purchasely and Amplitude — no custom infrastructure required.
She improved payer conversion by 89 percent, grew a new app from zero to one million users in under a year, raised MRR by 59 percent in five months, increased active users by 25 percent, and scaled ad revenue fourfold.
Léa earned recognition as a leader in experimentation in 2023 and 2024, and as a top app growth expert for 2025.
She works with founders and product leads using Jobs-to-be-Done frameworks to run tightly scoped experiments. She asks the tough questions: Which single hypothesis can shift your main metric today? How many moving parts can a test include before it blurs results?
At How to Web Conference 2025, Léa will walk you through methods that help you iterate quickly, optimize strategically, and drive real growth before your roadmap even catches up.
Other featured speakers
Tarek Reslan
Content Marketing Manager @ Sendcloud
Tarek is a former computer science graduate turned marketing expert, specializing in areas like landing page optimization, paid acquisition, and content creation, particularly video. Passionate about sharing his knowledge, he has trained over 1,500 professionals as a trainer at Growth Tribe.
Gina Dragulin
Fractional CMO @ ex Miro, ex Microsoft
Gina Dragulin brings over 18 years of strategic marketing leadership across top-tier tech firms such as Microsoft, Miro, Synthesized, Unbabel, and SoSafe. Recognized as one of the “Top 100 Future B2B CMOs” in 2022, she expertly blends technical marketing insight with executional clarity to scale SaaS, cloud, and AI solutions globally.
Emanuel Martonca
Founder, Pricing Strategist @ Soft Fight
Emanuel Martonca applies years of negotiation insight and pricing strategy to change how B2B software and IT services firms price their work. He’s led over 300 pricing and sales negotiations since 2012, representing both buyers and sellers, and helps companies shift from traditional time-based billing to value-driven pricing models.
Carmen Pungă
Sales Lead - Romania & Tech Market Development - Romania & Bulgaria @ Google
Carmen Pungă is the Sales Lead for Romania and Tech Market Development Lead for Romania and Bulgaria at Google.