Léa Samrani helps you grow your app through focused, test-driven experimentation. She ran over 30 high-impact experiments in five months and boosted MRR by 50 percent using tools like Purchasely and Amplitude — no custom infrastructure required.
She improved payer conversion by 89 percent, grew a new app from zero to one million users in under a year, raised MRR by 59 percent in five months, increased active users by 25 percent, and scaled ad revenue fourfold.
Léa earned recognition as a leader in experimentation in 2023 and 2024, and as a top app growth expert for 2025.
She works with founders and product leads using Jobs-to-be-Done frameworks to run tightly scoped experiments. She asks the tough questions: Which single hypothesis can shift your main metric today? How many moving parts can a test include before it blurs results?
At How to Web Conference 2025, Léa will walk you through methods that help you iterate quickly, optimize strategically, and drive real growth before your roadmap even catches up.
Other featured speakers
Romeo Mann
Founder & Customer Delivery Manager @ MAN.digital
Revenue Operations expert with 10+ years at TMI, DHL, Electrolux. Founded MAN Digital in 2016 to solve B2B sales and marketing challenges. Executive MBA graduate, podcast host, startup mentor. Speaks on RevOps and growth strategies.
Carmen Pungă
Sales Lead - Romania & Tech Market Development - Romania & Bulgaria @ Google
Carmen Pungă is the Sales Lead for Romania and Tech Market Development Lead for Romania and Bulgaria at Google.
Emanuel Martonca
Founder, Pricing Strategist @ Soft Fight
Emanuel Martonca applies years of negotiation insight and pricing strategy to change how B2B software and IT services firms price their work. He’s led over 300 pricing and sales negotiations since 2012, representing both buyers and sellers, and helps companies shift from traditional time-based billing to value-driven pricing models.
Ken Morse
Chairman & CEO @ Entrepreneurship Ventures Inc.
Ken Morse is a serial entrepreneur, innovation expert, and global sales veteran with more than 35 years of experience in high-tech sales and startup leadership. As Chairman & CEO of Entrepreneurship Ventures Inc., he supports ambitious founders worldwide in designing, launching, and scaling ventures built on innovative technologies.