With over 20 years driving revenue growth and scaling high-performing teams across SaaS, FinTech, security, and enterprise sales companies globally, Laurentiu Ghenciu combines deep domain expertise with AI automation technology to streamline sales operations for fast-growing companies.
Laurentiu Ghenciu founded HatHawk to solve the problem that ScaleUps struggle with sales process inefficiencies while lacking the resources to build complex sales operations internally.
His B2B sales process optimization platform helps ScaleUps accelerate growth through systematic approaches rather than ad-hoc sales tactics.
At HatHawk, Laurentiu Ghenciu leverages his practical leadership experience in executive management and strategic planning, emphasizing clear KPIs to measure business and team performance effectively. Laurentiu excels at recruiting, training, coaching, and mentoring multinational teams while identifying and developing new talent to build resilient, top-tier sales organizations.
His operational expertise spans business strategy, team leadership, sales operations, enterprise and international sales, digital commerce, online payments, startup financing, and venture capital domains.
You'll learn from Laurentiu Ghenciu's extensive experience in global B2B sales, discovering how to build and lead effective sales teams, implement performance-driven processes, and harness AI automation to scale businesses worldwide.
Connect with Laurentiu Ghenciu at How to Web Conference 2025 to master sales optimization strategies and AI automation techniques that accelerate ScaleUp growth.
Other featured speakers
Tarek Reslan
Content Marketing Manager @ Sendcloud
Tarek is a former computer science graduate turned marketing expert, specializing in areas like landing page optimization, paid acquisition, and content creation, particularly video. Passionate about sharing his knowledge, he has created numerous online courses and trained over 1,500 professionals as a trainer at Growth Tribe.
Emanuel Martonca
Founder, Pricing Strategist @ Soft Fight
Emanuel Martonca applies years of negotiation insight and pricing strategy to change how B2B software and IT services firms price their work. He’s led over 300 pricing and sales negotiations since 2012, representing both buyers and sellers, and helps companies shift from traditional time-based billing to value-driven pricing models.
Xenia Muntean
Co-founder & CEO @ Planable
Xenia Muntean leads Planable, a content review and marketing collaboration platform that helps more than 15,000 creators coordinate social content for brands such as Hyundai, Christian Louboutin, Viber, and the United Nations.
Romeo Mann
Founder & Customer Delivery Manager @ MAN.digital
Revenue Operations expert with 10+ years at TMI, DHL, Electrolux. Founded MAN Digital in 2016 to solve B2B sales and marketing challenges. Executive MBA graduate, podcast host, startup mentor. Speaks on RevOps and growth strategies.