With over 20 years driving revenue growth and scaling high-performing teams across SaaS, FinTech, security, and enterprise sales companies globally, Laurentiu Ghenciu combines deep domain expertise with AI automation technology to streamline sales operations for fast-growing companies.
Laurentiu Ghenciu founded HatHawk to solve the problem that ScaleUps struggle with sales process inefficiencies while lacking the resources to build complex sales operations internally.
His B2B sales process optimization platform helps ScaleUps accelerate growth through systematic approaches rather than ad-hoc sales tactics.
At HatHawk, Laurentiu Ghenciu leverages his practical leadership experience in executive management and strategic planning, emphasizing clear KPIs to measure business and team performance effectively. Laurentiu excels at recruiting, training, coaching, and mentoring multinational teams while identifying and developing new talent to build resilient, top-tier sales organizations.
His operational expertise spans business strategy, team leadership, sales operations, enterprise and international sales, digital commerce, online payments, startup financing, and venture capital domains.
You'll learn from Laurentiu Ghenciu's extensive experience in global B2B sales, discovering how to build and lead effective sales teams, implement performance-driven processes, and harness AI automation to scale businesses worldwide.
Connect with Laurentiu Ghenciu at How to Web Conference 2025 to master sales optimization strategies and AI automation techniques that accelerate ScaleUp growth.
Other featured speakers
Tarek Reslan
Content Marketing Manager @ Sendcloud
Tarek is a former computer science graduate turned marketing expert, specializing in areas like landing page optimization, paid acquisition, and content creation, particularly video. Passionate about sharing his knowledge, he has trained over 1,500 professionals as a trainer at Growth Tribe.
Gina Dragulin
Fractional CMO @ ex Miro, ex Microsoft
Gina Dragulin brings over 18 years of strategic marketing leadership across top-tier tech firms such as Microsoft, Miro, Synthesized, Unbabel, and SoSafe. Recognized as one of the “Top 100 Future B2B CMOs” in 2022, she expertly blends technical marketing insight with executional clarity to scale SaaS, cloud, and AI solutions globally.
Catalin Lupoaie
B2B Marketing Manager @ Banca Comerciala Romana
Cătălin Lupoaie has been B2B Marketing Manager at BCR since March 2022, having previously held the position of Public Affairs Manager between 2018 and 2022.
Emanuel Martonca
Founder, Pricing Strategist @ Soft Fight
Emanuel Martonca applies years of negotiation insight and pricing strategy to change how B2B software and IT services firms price their work. He’s led over 300 pricing and sales negotiations since 2012, representing both buyers and sellers, and helps companies shift from traditional time-based billing to value-driven pricing models.