Founder of Bright, a consultancy that builds healthy workplace cultures where people collaborate, innovate and do their best work. Before founding Bright in 2023, Emma spent 20 years as a marketing specialist inside global organizations, giving her a first-hand view of how company culture directly shapes both business growth and human potential.
Realizing the impact organizational pressure has on teams, she retrained to focus on workplace culture, leadership and transformational coaching. Over the past eight years, she has guided teams through crisis, restructuring, rapid scaling and periods that have fundamentally reshaped how we work.
Having worked with thousands of professionals along the way, Emma brings a clear view of both sides: what businesses need to deliver, and what people need to thrive. At How to Web Conference, she will address the psychological realities of adopting AI, helping founders replace fear with curiosity, support teams through role shifts and lead sustainably through rapid change.