By Builders, for Builders

Orchestrates the entire conference experience — agenda, stages, matchmaking, and the thousands of moving parts behind the scenes.

Leads How to Web's strategy and growth, championing Eastern Europe as a game-changing region for global tech.

Founded How to Web in 2010. Fifteen years building bridges between Eastern European founders and the global tech ecosystem.

Owns the brand and go-to-market strategy — positioning, narrative, and the channel mix behind the conference.

Runs Spotlight, Dealflow, and the founder programs that put Eastern European startups in front of the right rooms.

Takes care of partners and speakers end-to-end, making sure every voice on stage lands at its best.

Curates the conference agenda and shapes the marketing narrative that brings the right people into the room.

Focused on the L&D audience — spends her time understanding what learning and development leaders actually need, then builds the partnerships and ticket packages that get their teams into the room.

The first voice you hear from How to Web — onboarding attendees and keeping the community alive year-round.

Keeps the numbers tight so the rest of the team can focus on building the best possible conference.