As co-founder of the internationally renowned digital agency IIH Nordic, Steen has been working in the intersection of business, marketing and data for more than 25 year delivering insights and results for clients, such as Apple, IKEA, Lego and many more.
Steen Rasmussen is a global authority on digital analytics and the Director of Data Innovation at IIH Nordic. With 20+ years of experience, Steen specializes in transforming data into actionable business strategies.
Known for his clarity and warmth, Steen humanizes complex topics for audiences worldwide - from Silicon Valley to Mumbai. He’s the co-founder of IIH Nordic, a pioneer in implementing data-driven operational excellence, including a 4-day workweek.
Steen also serves on boards, teaches the next generation of analysts, and hosts the long-standing Web Analytics Wednesday events. His mission? Empower people and businesses to thrive through smarter, human-first data.
At How to Web Conference 2025, he will share examples from his career at the intersection of data, leadership, and organizational design.
Other featured speakers
Romeo Mann
Founder & Customer Delivery Manager @ MAN.digital
Revenue Operations expert with 10+ years at TMI, DHL, Electrolux. Founded MAN Digital in 2016 to solve B2B sales and marketing challenges. Executive MBA graduate, podcast host, startup mentor. Speaks on RevOps and growth strategies.
Carmen Pungă
Sales Lead - Romania & Tech Market Development - Romania & Bulgaria @ Google
Carmen Pungă is the Sales Lead for Romania and Tech Market Development Lead for Romania and Bulgaria at Google.
Emanuel Martonca
Founder, Pricing Strategist @ Soft Fight
Emanuel Martonca applies years of negotiation insight and pricing strategy to change how B2B software and IT services firms price their work. He’s led over 300 pricing and sales negotiations since 2012, representing both buyers and sellers, and helps companies shift from traditional time-based billing to value-driven pricing models.
Ken Morse
Chairman & CEO @ Entrepreneurship Ventures Inc.
Ken Morse is a serial entrepreneur, innovation expert, and global sales veteran with more than 35 years of experience in high-tech sales and startup leadership. As Chairman & CEO of Entrepreneurship Ventures Inc., he supports ambitious founders worldwide in designing, launching, and scaling ventures built on innovative technologies.