As co-founder of the internationally renowned digital agency IIH Nordic, Steen has been working in the intersection of business, marketing and data for more than 25 year delivering insights and results for clients, such as Apple, IKEA, Lego and many more.
Steen Rasmussen is a global authority on digital analytics and the Director of Data Innovation at IIH Nordic. With 20+ years of experience, Steen specializes in transforming data into actionable business strategies.
Known for his clarity and warmth, Steen humanizes complex topics for audiences worldwide - from Silicon Valley to Mumbai. He’s the co-founder of IIH Nordic, a pioneer in implementing data-driven operational excellence, including a 4-day workweek.
Steen also serves on boards, teaches the next generation of analysts, and hosts the long-standing Web Analytics Wednesday events. His mission? Empower people and businesses to thrive through smarter, human-first data.
At How to Web Conference 2025, he will share examples from his career at the intersection of data, leadership, and organizational design.
Other featured speakers
Tarek Reslan
Content Marketing Manager @ Sendcloud
Tarek is a former computer science graduate turned marketing expert, specializing in areas like landing page optimization, paid acquisition, and content creation, particularly video. Passionate about sharing his knowledge, he has trained over 1,500 professionals as a trainer at Growth Tribe.
Gina Dragulin
Fractional CMO @ ex Miro, ex Microsoft
Gina Dragulin brings over 18 years of strategic marketing leadership across top-tier tech firms such as Microsoft, Miro, Synthesized, Unbabel, and SoSafe. Recognized as one of the “Top 100 Future B2B CMOs” in 2022, she expertly blends technical marketing insight with executional clarity to scale SaaS, cloud, and AI solutions globally.
Catalin Lupoaie
B2B Marketing Manager @ Banca Comerciala Romana
Cătălin Lupoaie has been B2B Marketing Manager at BCR since March 2022, having previously held the position of Public Affairs Manager between 2018 and 2022.
Emanuel Martonca
Founder, Pricing Strategist @ Soft Fight
Emanuel Martonca applies years of negotiation insight and pricing strategy to change how B2B software and IT services firms price their work. He’s led over 300 pricing and sales negotiations since 2012, representing both buyers and sellers, and helps companies shift from traditional time-based billing to value-driven pricing models.