Mihaela Păun has spent over 20 years shaping Bitdefender’s global growth story, driving sales and marketing strategies across the Consumer Solutions Group.
Mihaela Păun has spent over 20 years shaping Bitdefender’s global growth story, driving sales and marketing strategies across the Consumer Solutions Group.
Since 2002, she has guided the company’s international expansion, managing sales operations, developing distribution strategies for EMEA, and building online business channels at scale.
Today, as Senior Vice President, she leads global teams responsible for sales performance, marketing strategy, and customer engagement for Bitdefender’s consumer portfolio.
Her career reflects a consistent focus on building new capabilities inside the company, adapting to rapidly changing markets, and translating business strategy into sustainable growth.
At How to Web Conference 2025, Mihaela Păun will co-lead the session “Breaking the Ice: How Do You Build Skills and Expertise Where None Exist”, with Cristina Șerban, Director of Product Marketing for Consumer Solutions, showcasing the necesary capabilities for building a strong brand presence and creating value in uncharted territory.
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Mihai Stanciu
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