Mario Krivokapic is an accomplished revenue executive and the Founder & Managing Partner of Revenue Architects. With over 25 years of experience in B2B sales leadership, Mario has worked with more than 300 SMEs to integrate strategic planning and improve sales systems and processes to drive superior business outcomes.
Throughout his career, Mario has served as Vice President of Sales or Chief Revenue Officer (CRO) six times, leading sales teams and driving transformative organizational changes that resulted in substantial growth within complex business environments. Notably, he has closed deals totaling €1.2 million with an average contract size of €20,000 to €50,000 and managed sales teams of over 30 professionals.
Mario is highly certified, with qualifications in Masterful Coaching, Process Communication Model (PCM), Neuro-Linguistic Programming (NLP), TASC, and JMM. He is also the author of 10 books on revenue generation, including the only market-available guide dedicated to the Discovery Call process.
His expertise lies in strategic planning, sales process enhancement, team leadership, and customer relationship management (CRM) system integration. Mario’s innovative approaches to sales and management include coaching sales teams and developing strategic solutions to boost business results.
Mario’s session, “CRO Roasts Your GTM Strategy and Sales Deck,” offers a brutally honest and entertaining critique of real go-to-market strategies and sales materials. Drawing from his extensive experience, he provides candid feedback that helps companies sharpen their sales approach, blending humor with valuable, actionable advice.
Other featured speakers
Romeo Mann
Founder & Customer Delivery Manager @ MAN.digital
Revenue Operations expert with 10+ years at TMI, DHL, Electrolux. Founded MAN Digital in 2016 to solve B2B sales and marketing challenges. Executive MBA graduate, podcast host, startup mentor. Speaks on RevOps and growth strategies.
Carmen Pungă
Sales Lead - Romania & Tech Market Development - Romania & Bulgaria @ Google
Carmen Pungă is the Sales Lead for Romania and Tech Market Development Lead for Romania and Bulgaria at Google.
Emanuel Martonca
Founder, Pricing Strategist @ Soft Fight
Emanuel Martonca applies years of negotiation insight and pricing strategy to change how B2B software and IT services firms price their work. He’s led over 300 pricing and sales negotiations since 2012, representing both buyers and sellers, and helps companies shift from traditional time-based billing to value-driven pricing models.
Ken Morse
Chairman & CEO @ Entrepreneurship Ventures Inc.
Ken Morse is a serial entrepreneur, innovation expert, and global sales veteran with more than 35 years of experience in high-tech sales and startup leadership. As Chairman & CEO of Entrepreneurship Ventures Inc., he supports ambitious founders worldwide in designing, launching, and scaling ventures built on innovative technologies.