Mario Krivokapic is an accomplished revenue executive and the Founder & Managing Partner of Revenue Architects. With over 25 years of experience in B2B sales leadership, Mario has worked with more than 300 SMEs to integrate strategic planning and improve sales systems and processes to drive superior business outcomes.
Throughout his career, Mario has served as Vice President of Sales or Chief Revenue Officer (CRO) six times, leading sales teams and driving transformative organizational changes that resulted in substantial growth within complex business environments. Notably, he has closed deals totaling €1.2 million with an average contract size of €20,000 to €50,000 and managed sales teams of over 30 professionals.
Mario is highly certified, with qualifications in Masterful Coaching, Process Communication Model (PCM), Neuro-Linguistic Programming (NLP), TASC, and JMM. He is also the author of 10 books on revenue generation, including the only market-available guide dedicated to the Discovery Call process.
His expertise lies in strategic planning, sales process enhancement, team leadership, and customer relationship management (CRM) system integration. Mario’s innovative approaches to sales and management include coaching sales teams and developing strategic solutions to boost business results.
Mario’s session, “CRO Roasts Your GTM Strategy and Sales Deck,” offers a brutally honest and entertaining critique of real go-to-market strategies and sales materials. Drawing from his extensive experience, he provides candid feedback that helps companies sharpen their sales approach, blending humor with valuable, actionable advice.
Other featured speakers
Tarek Reslan
Content Marketing Manager @ Sendcloud
Tarek is a former computer science graduate turned marketing expert, specializing in areas like landing page optimization, paid acquisition, and content creation, particularly video. Passionate about sharing his knowledge, he has trained over 1,500 professionals as a trainer at Growth Tribe.
Gina Dragulin
Fractional CMO @ ex Miro, ex Microsoft
Gina Dragulin brings over 18 years of strategic marketing leadership across top-tier tech firms such as Microsoft, Miro, Synthesized, Unbabel, and SoSafe. Recognized as one of the “Top 100 Future B2B CMOs” in 2022, she expertly blends technical marketing insight with executional clarity to scale SaaS, cloud, and AI solutions globally.
Catalin Lupoaie
B2B Marketing Manager @ Banca Comerciala Romana
Cătălin Lupoaie has been B2B Marketing Manager at BCR since March 2022, having previously held the position of Public Affairs Manager between 2018 and 2022.
Emanuel Martonca
Founder, Pricing Strategist @ Soft Fight
Emanuel Martonca applies years of negotiation insight and pricing strategy to change how B2B software and IT services firms price their work. He’s led over 300 pricing and sales negotiations since 2012, representing both buyers and sellers, and helps companies shift from traditional time-based billing to value-driven pricing models.