Chief software architect at Showpad, leading the technical expansion of its AI capabilities across enterprise clients like GE Healthcare, Coca-Cola and Johnson & Johnson. A Showpad veteran, Jeroen focuses on how engineering teams can move beyond static content to build customized language models directly on top of proprietary workflows.
Jeroen drives the overhaul of static enterprise files into live tools. Having spent years architecting systems at scale within Showpad, he specializes in turning passive data stores into active, context-aware AI models that directly plug into complex commercial operations.
He gives engineering teams a practical blueprint for training custom models over sensitive corporate knowledge. He breaks down how software leaders can harness internal workflow data, uphold strict enterprise guardrails, and roll out domain-specific AI that adapts to how salespeople actually work.