Cătălin Lupoaie has been B2B Marketing Manager at BCR since March 2022, having previously held the position of Public Affairs Manager between 2018 and 2022.
He has a degree in journalism and worked for six years at Ziarul Financiar, then completed a master's degree in Marketing, Advertising, and Communication at Sheffield University and joined the marketing and communication specialists.
He is a supporter of businesses built on solid foundations, having himself had three years of entrepreneurial experience in marketing consulting before joining the BCR team.
Cătălin is one of the creators of the free entrepreneurial education platform BCR Școala de Business, which currently has over 21,000 users. Since 2019, he has been a Business Grower in the InnovX-BCR accelerator, dedicated to technology start-ups, which has gathered over 170 alumni in the last four and a half years. He believes that Romania needs entrepreneurial spirit and that this can be achieved through involvement, digitization, and financial education.
He is passionate about music, DJing in the evenings, and mountain guiding.
Other featured speakers
Tarek Reslan
Content Marketing Manager @ Sendcloud
Tarek is a former computer science graduate turned marketing expert, specializing in areas like landing page optimization, paid acquisition, and content creation, particularly video. Passionate about sharing his knowledge, he has trained over 1,500 professionals as a trainer at Growth Tribe.
Gina Dragulin
Fractional CMO @ ex Miro, ex Microsoft
Gina Dragulin brings over 18 years of strategic marketing leadership across top-tier tech firms such as Microsoft, Miro, Synthesized, Unbabel, and SoSafe. Recognized as one of the “Top 100 Future B2B CMOs” in 2022, she expertly blends technical marketing insight with executional clarity to scale SaaS, cloud, and AI solutions globally.
Emanuel Martonca
Founder, Pricing Strategist @ Soft Fight
Emanuel Martonca applies years of negotiation insight and pricing strategy to change how B2B software and IT services firms price their work. He’s led over 300 pricing and sales negotiations since 2012, representing both buyers and sellers, and helps companies shift from traditional time-based billing to value-driven pricing models.
Carmen Pungă
Sales Lead - Romania & Tech Market Development - Romania & Bulgaria @ Google
Carmen Pungă is the Sales Lead for Romania and Tech Market Development Lead for Romania and Bulgaria at Google.