Alexandra is the co-founder and CEO of Narrio, a revenue data platform designed to fix foundational pipeline data before deploying AI workflows. Drawing on over a decade in regulated data management and enterprise sales, she helps GTM teams turn fragmented commercial data into trustworthy, agent-ready foundations.
Alexandra built her early career in compliance and clinical data management, where strict data integrity is a prerequisite for system deployment. Transitioning into enterprise sales leadership, she observed a widespread industry problem: revenue teams building complex dashboards, forecasting tools and AI copilots on top of conflicting CRM records, customer calls, and contract data.
To solve this gap, Alexandra co-founded Narrio, which reconciles commercial data into a single source of truth so that AI agents, forecasting models and automated deal reviews operate on reliable inputs.
At How to Web Conference, she addresses the practical limits and possibilities of AI-native go-to-market strategies, focusing on where AI delivers genuine ROI versus where poor underlying data undermines pipeline growth.