From launching and exiting early consumer tech platforms to building energy infrastructure, Alex combines serial entrepreneurial grit with rapid product execution. As CEO of Solmag, he addresses one of the hardest engineering and commercial bottlenecks in clean energy: integrating residential solar inverters into live energy trading and grid balancing operations.
Alex focuses on moving fast, building lean and using AI-powered development tools to turn complex hardware-software hybrids into enterprise-grade products. His work bridges real-time physical sensor data with predictive AI algorithms, turning neighborhood solar panels into resilient, decentralized energy ecosystems.
At How to Web Conference, Alex exposes the realities of building hardware-enabled AI startups in Europe, showing founders how to ship physical products fast, navigate complex energy regulations and scale climate tech.