Product/Market Fit

Workshop

A comprehensive step-by-step learning experience on how to bring new products to market and build highly profitable, scalable businesses.

Sean Sheppard

Founder @ GROWTHX AND GROWTHX ACADEMY

Sean is a Founding Partner of GrowthX. He has over 20 years of experience bringing new products to market, including as a five-times sales founder.
Sean’s deep expertise has been codified into a proprietary market acceleration program and entrepreneurial sales training curriculum.

In addition to helping dozens of startups find product-market fit and predictable revenue models, Sean helps global multinationals to identify new applications for their existing technology portfolio, bring new products to market with profitable business models, organize and train self-managing early product-stage sales and marketing teams. Sean’s successful corporate advisory track record includes work for Bridgestone, Canon, Faurecia, and Clariant.

Sean is a globally recognized sales and marketing thought leader. He was named One of the Top Sales Influencers You Should Be Following On Social Media and he was included in Top 20 Inside Sales Influencers. Sean is a former professional golfer, PGA certified golf instructor, and an active mentor, advisor and guest lecturer at global startup accelerators, innovation conferences, and colleges and universities including Galvanize, Alchemist, GSVLabs and the London Business School.

WHO AND WHY SHOULD ATTEND?

The MXP Workshop is a single-day hands-on interactive workshop that teaches the comprehensive, step-by-step market development framework that GrowthX has successfully used to help 100s of startup founders and corporate innovators around to world bring new products to market and build highly profitable and scalable businesses.

Each unit of the market development framework is explored in detail and is complimented with collaborative discussions and hands-on learning exercises for participants to apply the learnings to their startup with direct feedback.

Participants leave the MXP Workshop with knowledge of the practical steps they need to take to find product-market fit and the confidence to execute.

Startup Founders

Product Owners

Sales Managers

Online Marketers

Corporate Innovators

B2B Startups

What you can learn

Market foundation
Review existing tools, resources, people and processes and identify the resource gap. Marketing and Sales process review. Market and Sales Technology Stack

Market messaging and outreach
Understand the business problems your product solves and talk about the value of the product:UVP and USP Frameworks; Initial Attraction Frameworks; Conversational Frameworks; Marketing and Sales Funnel Creation; Marketing and Sales Tech Implementation; Campaign Creation and Execution; Opportunity Framework Optimisation.

Market discovery
Identify ideal customer profile(s) and focus efforts on a repeatable, scalable target market: Current Account Mapping; Ideal Customer Profile Identification; Customer Journey Mapping; Business / Pricing Models; Market Milestones Identification; Customer and Data Acquisition Strategies.

Market Results
Optimize sales efforts to minimise friction and increase learning and revenue opportunities: Strategic Opportunity and Pipeline Management; Onboarding and Implementation and Nurture Frameworks; product-market Feedback Loop; Talent Acquisition Framework; Hiring Roadmap.

250€

/seat + VAT

50

seats
available

HTW

discounted access
to conference

Location & Date

October 29th, 2019

Tech Hub Bucharest

8H Duration

English