Talk: Building a consumer growth engine in cybersecurity

Cybersecurity is special – not mearly a tech vertical, but one where brand values and deep technical knowledge is fundamental. In this panel, we’ll discuss the in’s and out’s of building a consumer growth engine through product-led sales and marketing, and how it’s impacted by the specifics of the vertical.

Event Timeslots (1)

Community Stage
-
Mihaela Paun | Senior Vice President of Sales & Marketing @ BITDEFENDER & Andra Zaharia | Content Marketer @ THE CONTENT HABIT

Sign Up to receive exclusive How To Web updates:

You may also like

The Attendee Experience at How to Web Conference 2023

Cybersecurity is special – not mearly a tech vertical, but one where brand values and deep technical knowledge is fundamental. In this panel, we’ll discuss the in’s and out’s of building a consumer growth engine through product-led sales and marketing, and how it’s impacted by the specifics of the vertical.

Read more

Over half a million euros is the investment prize for the winning startup of the Spotlight competition

Cybersecurity is special – not mearly a tech vertical, but one where brand values and deep technical knowledge is fundamental. In this panel, we’ll discuss the in’s and out’s of building a consumer growth engine through product-led sales and marketing, and how it’s impacted by the specifics of the vertical.

Read more