Talk: An intrapreneur’s story of leading and failing at disruptive innovation

“Disruption” is a buzzword across many companies and industries. As Director of Innovation at the UK’s largest fundraising charity (> £600m income per year) I was responsible for establishing the organisation’s response to disruption of the UK charity sector.

I established a disruptive innovation unit led by three co-founders. They took an experimental test-and-learn approach to develop and evolve an operating model for disruptive innovation by working on real problems and developing real in-market solutions with target customers.

Despite receiving hugely positive feedback about our approach from across the charity sector and the innovation space, the project was stopped after a year. I will share our story and our learnings.

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Startups Stage
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Hannah Keartland | Innovation Consultant @ ex-Cancer Research UK
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