Dan Toma Q & A

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Talk: User Story Mapping – theory and practice

To build products that are valuable, usable and feasible you need to be client obsessed and empower all your team members to contribute. Story mapping is a simple framework to learn, yet extremely powerful if put to good use. It will help you capture user journeys, plan feature release and build shared understanding with all… Read more »

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Talk: Growth Strategies to Design Successful Products

Building new products or features can be characterized by a great amount of ambiguity and a high risk of failure. Paolo, a product designer who focuses on Growth at Dropbox, will share methods for reducing ambiguity, minimizing risk and validating hypotheses to expedite learning and unlock business opportunity at scale

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Talk: Building a data-based culture

Culture is what binds people together. It defines who we are as a group and which direction we’re going. Since we’re building products and businesses it is important that culture doesn’t only give us a warm and fuzzy feeling by being a part of something but also that it drives us towards a real impact…. Read more »

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Talk: What gets measured gets managed. Let’s do it right

Using the right data to inform a product strategy is a make-or-break for companies. We’ll talk about using metrics to close the feedback loop on a strategy, tying in different datasets into a coherent story, and using proxies when scaling up in a data-scarce environment. We’ll cover how to execute effectively on data-driven product strategies,… Read more »

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Talk: Running experiments. How to move from failure to failure to your biggest success

No idea survives first customer contact like no military plan services first contact with the enemy. So working on your idea should start with testing the most critical assumptions first. Join this interactive session to learn how you can perform business experiments like a scientists. Follow the various examples Dan’s going to bring to learn… Read more »

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