Talk: Software & Hardware: two sides to the same product

There are considerable differences between building software and hardware products. Nevertheless there are few pure hardware products. Truly amazing hardware products are accompanied by great software, merging together to form the devices we love and use daily.   Raluca will talk about differences and similarities in the development of software and hardware products and how… Read more »

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Talk: Bridging the Gap between R&D and UX

It’s almost a paradox, from a marketeer’s standpoint, how a product with no GUI and everything available just from the command line has a higher adoption rate than a product with similar functionality and a ton of money invested into UX. It’s also a paradox, this time from a core R&D point of view, how… Read more »

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JOBS-TO-BE-DONE WORKSHOP

Who is Bob Moesta Among the principal architects of the Jobs to be Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Moesta has continued to develop, advance and apply the innovation framework to everyday business challenges. Currently president & co-founder of The ReWired Group, a Detroit, Mich., Innovation consultancy &… Read more »

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Talk: Building a data-based culture

Culture is what binds people together. It defines who we are as a group and which direction we’re going. Since we’re building products and businesses it is important that culture doesn’t only give us a warm and fuzzy feeling by being a part of something but also that it drives us towards a real impact…. Read more »

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Talk: What gets measured gets managed. Let’s do it right

Using the right data to inform a product strategy is a make-or-break for companies. We’ll talk about using metrics to close the feedback loop on a strategy, tying in different datasets into a coherent story, and using proxies when scaling up in a data-scarce environment. We’ll cover how to execute effectively on data-driven product strategies,… Read more »

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Talk: Running experiments. How to move from failure to failure to your biggest success

No idea survives first customer contact like no military plan services first contact with the enemy. So working on your idea should start with testing the most critical assumptions first. Join this interactive session to learn how you can perform business experiments like a scientists. Follow the various examples Dan’s going to bring to learn… Read more »

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