Talk: Tales from the software crypt

Stories about resilience, empathy, anger management and humor derived from working with people while racing against the clock to go to market.

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Talk: Building George

Isabella joined George Labs 7 years ago. As Product Chapter Lead she has been creating and shaping the George app ever since to make daily banking smooth and simple for its +5 Mil users

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JOBS-TO-BE-DONE WORKSHOP

Who is Bob Moesta Among the principal architects of the Jobs to be Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Moesta has continued to develop, advance and apply the innovation framework to everyday business challenges. Currently president & co-founder of The ReWired Group, a Detroit, Mich., Innovation consultancy &… Read more »

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Talk: Bridging the Gap between R&D and UX

It’s almost a paradox, from a marketeer’s standpoint, how a product with no GUI and everything available just from the command line has a higher adoption rate than a product with similar functionality and a ton of money invested into UX. It’s also a paradox, this time from a core R&D point of view, how… Read more »

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Talk: Software & Hardware: two sides to the same product

There are considerable differences between building software and hardware products. Nevertheless there are few pure hardware products. Truly amazing hardware products are accompanied by great software, merging together to form the devices we love and use daily.   Raluca will talk about differences and similarities in the development of software and hardware products and how… Read more »

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Dave Hogue Q&A

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Bob Moesta Q&A

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Keynote: Becoming a Problem Solver

How do you build a successful company? Identify a problem and solve it. But all too often founders become obsessed with their solution and lose sight of the problem. In his talk, Michael Perry will discuss how being product obsessed can be a recipe for failure. In this very open and honest session, Michael will… Read more »

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Talk: The Product Habit

Courage. We need more of it. Good Products are more about courage than genius – they stand for something. They are miss-understood at first. Genius is only apparent in retrospect. Product Building is a Habit, the same way that anything is. Releasing early is allows you to benchmark your starting position. People are complex and you can… Read more »

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Talk: Simplicity Is Not Simple

Products may be or become complicated for many reasons, and teams are often asked to make them “simpler and better.” How do we identify when and why something is complicated, and how can we make it simpler? David will talk about methods to make products and experiences simpler, some of the considerations and decisions we… Read more »

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Keynote: Jobs-To-Be-Done & the Power of Why – Understanding Why People Hire (and Fire) Your Product

Innovation – new and better products, services and markets – is the real growth engine for most companies, big and small. But despite all their resources, sophisticated processes, expansive consumer research and deep expertise, most companies end up managing innovation like it is simply a game of luck. Bob Moesta challenges audiences to not settle… Read more »

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