Guido Jansen is a customer experience optimization specialist with a background in cognitive behavior. In his day-to-day work, Guido is focused on Growth, to which he has a distinctive approach, based on cognitive psychology data and scientific methods. 

Guido’s Growth methods are centered around:
✔ Optimizing the customer experience, increasing the user base and revenue per user
✔ Forming and educating ‘customer intelligence teams’​ and introduce CRO processes in their day to day flows
✔ Domains of interest are online behavior, usability, cultural differences and optimization for human beings but also e-commerce, web analytics, and online communities. Guido has hands-on experience in each of these fields.

Guido is a speaker, a challenger, a team educator, a growth-culture enabler and a shaper and received the “Community Builder Award”​ out of the hands of eBay CEO John Donahoe for building the Dutch Magento community and events.

Data Driven Decisions Meet Psychology

1) why psychology is essential when you’re marketing your product
2) how to build your own optimization team and
3) hands-on advice on how to start an optimization culture

A lot of hands-on real-life experience will be shared.
It’s definitely a presentation your Core team as well as your Product and Marketing strategists should consider attending.
Meet Guido at How to Web!

VERY EARLY BIRD tickets available for a limited time