We are pleased to announce that Dan Toma – co-author of “The Corporate Startup” – will be joining How to Web 2018 !

Dan will be delivering one of our masterclasses – “Setting Up the Corporate Startup” – part of the “Designing Innovation” track, on November 19.

Change has never happened this fast before, and yet it will never be this slow again. To respond to this situation, your company needs to not only change the products & services it creates, but how it creates them too.

To what extent is everyone in your company responsible for innovation? At today’s rate of change, one does not need to be in R&D or product development to require an understanding of innovation.

A major misconception is that innovation refers solely to technology, product development and/or service design. Today’s world no longer allows for a clear distinction between ‘official innovators’ and ‘everyone else’.

Dan Toma is an innovation thought leader and the award-winning author of ‘The Corporate Startup’ (published by Vakmedien in 2017 and awarded ‘Management Book of the Year for Innovation and Entrepreneurship’ by Chartered Management Institute and The British Library in 2018).

The work experience gathered from the public and private sector has been translated into various experiential courses that Dan has delivered for universities such as Royal Academy of Engineering (UK) or the University of Applied Science Rhein-Main (Germany).

Dan holds a dual degree MBA from Bradford University (UK) and TiasNimbas Business School (The Netherlands) while being certified lean startup acceleration specialist by Columbia University (USA) though the Lean Launchpad program.

Join the masterclass to learn how to create an industry agnostic system for innovation able to continuously turn up successful ideas!

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