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BOB MOESTA: JOBS TO BE DONE

Discover why your customers choose (or don’t choose) your products and services and what to do about it

WORKSHOP

TopicJobs to be done: discover why your customers choose (or don’t choose) your products and services and what to do about it
TrainerBob Moesta, Founder | President & CEO, Re-wired Group | Demand-Side Innovation
DateNovember 1st, 2019
Duration8 hours
LocationPullman Hotel
Cost 595 EUR + VAT / seat (includes a conference ticket)
Total seats50 seats
Topic
Jobs to be done: discover why your customers choose (or don’t choose) your products and services and what to do about it

Trainer
Bob Moesta, Founder | President & CEO, Re-wired Group | Demand-Side Innovation

Date
November 1st, 2019

Duration
8 hours

Location
Pullman Hotel

Cost
595 EUR + VAT / seat (includes a conference ticket)

Total seats
50 seats

WHO IS BOB MOESTA

Among the principal architects of the Jobs to be Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Moesta has continued to develop, advance and apply the innovation framework to everyday business challenges. Currently president & co-founder of The ReWired Group, a Detroit, Mich., Innovation consultancy & incubator, he is also a fellow at the Christensen Institute.

Specialties: “Jobs-to-be-Done” (JTBD), Innovation Management, New Product Development, User Interface Design, Experience Design, Robust Design, Business Model Design, Portfolio Management, Product Line Architecture, Sales, Marketing, Competitive Strategy, Marketing Research, Branding, Start-ups, Sales Management, Design of Experiments, Data architecture, Data Analysis, Time Management.

Bob Moesta

President & CEO

Re-wired Group

Who and why should attend?

The Workshop will help you discover why your customers choose (or don’t choose) your products and services and what to do about it. Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta helps make it more predictable and successful.

This Workshop is based on over 30 years of research and practice by The Re-Wired Group and Bob Moesta, creator of over 3000 successful innovations. Bob combines a systems view of product development with a deep understanding of the progress customers want to make in their lives, to help you shift from hit-or-miss innovation efforts to successful product development.

Must attend for

✔ Product owners

✔ Business analysts

✔ User interface experts

✔ Team leaders

✔ Developers

✔ Testers

Objectives of the workshop: what you can learn

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JTBD Theory

Discover how customers’ behaviors are driven by the progress they are trying to make and the circumstances they are in.

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JTBD Interviews

Observe and practice interviewing customers to discover why and how they choose and use specific products and services.

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JTBD Specifications

Create a concise summary of customer Jobs to Be Done to inform product development and improvement.

Your turn

TAKE THE UNIQUE OPPORTUNITY TO MEET BOB MOESTA!

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