Things to pay attention to when working on your application for an accelerator program (and for How to Web Startup Spotlight)


Being part of an accelerator program is a great starting point for any early stage startup founder looking to close deals and get the business to the next level. However, getting into such a program is no easy task to do and your application is a deal maker (or breaker for the record). If you are working on your accelerator application or simply doing those final tweaks on your How to Web Startup Spotlight application (the deadline is September 25th, by the way), then you read on!

An industry analysis: the ghost of gaming’s past, its present and future


The gaming industry made its first baby steps in the late 1960s and early 1970s America. In 1967 a team lead by Ralph Baer, a German-born American inventor and engineer, now known as “The Father of Video Games” released the Brown Box, a vacuum tube circuit that allowed users to connect control cubes to their television set and chase each other on the screen. Although minimalist, the game system received interest from Magnavox, a powerful company of consumer electronics products founded back in 1915. Magnavox licensed the Brown Box and released it for commercial home use as the Magnavox Odyssey in 1972.

Ready to compete for the $30k cash prizes? Apply now for How to Web Startup Spotlight

With few days left to apply for How to Web Startup Spotlight, it was about time to announce the $30k+ cash prizes that will be offered to the 4 winners of the deal-making program. Add these fantastic prizes to the unique development opportunities Startup Spotlight offers to all the startups accepted into the program: 1 on 1 meetings with potential business partners, media exposure, pitch practice sessions, hands-on advice on raising money & more.

Startup Spotlight: Scooterson

Forbes defined the Internet of Things (IoT) back in 2014 as “the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other). This includes everything from cellphones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of”. Since smartphone penetration is growing steadily, the founders of Scooterson thought about connecting a vehicle to an app.

Based on one of the founders’ previous experience with building drones, they created an intuitive electric kick scooter managed through a predictive app that registers riding patterns and adjusts energy consumption. The light electrical vehicle is seamlessly adapted to today’s urban life and uses a combination of mobile technology and big data to enhance riders’ experience, maximise energy efficiency and safety. Scooterson has no acceleration lever or gear shifter – it simply understands how fast to go by analysing the rider’s body moves.

Marketing Technologies, Tools and Tactics

The world is overwhelmed by data. So how do you make your data speak out and tell you the right things? MarTech is a hot area and one that startups are struggling to keep up with. In the talk he delivered last November on the main stage of How to Web Conference 2015, Travis Wright, Marketing Technologist, lays the foundations of the “Marketing Technology Stack” and teaches marketers how to look at MarTech what to focus on and how to choose what they need. Interested to find out which marketing technologies, tools and tactics you can use? Then read on!

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